The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Net#Work / Johannesburg Client: Seagram SA Category: Consumer Radio / Consumer Radio: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Radio / Consumer Radio: Single
Agency: Butler Shine & Stern / Sausalito Client: Borders Books & Music Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: BBDO South / Atlanta Client: American Cancer Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Lawler Ballard Van Durand / Birmingham Client: Delta Blues Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Pagano Schenck & Kay / Boston Client: Friends of Animals Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: SCPF / Barcelona Client: Doctors Without Borders Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Toronto Client: Procter & Gamble Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / New York Client: Maxim Magazine Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: The Jupitor Drawing Room / Johannesburg Client: AAA School of Advertising Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin Creative LA / Los Angeles Client: Michael Ruppert Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin/Williams Advertising / Minneapolis Client: 3M Scientific Anglers Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Roche Macaulay & Partners Advertising / Toronto Client: Canadian Business Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Genex Interactive Client: Porsche Cars North America Category: Beyond the Banner
Agency: Grey Interactive Client: Hugo Boss/PointCast Category: Beyond the Banner
Agency: Interactive8 Client: M&M/Mars Category: Beyond the Banner
Agency: Martin Interactive Client: The Coca-Cola Company Category: Beyond the Banner
Agency: Messner Vetere Berger McNamee Schmetterer Client: 1-800-COLLECT Category: Beyond the Banner
Agency: OgilvyOne Client: IBM Category: Beyond the Banner
Agency: OgilvyOne Client: IBM Category: Beyond the Banner
Agency: Quantum Leap Client: US Robotics Category: Beyond the Banner
Agency: Rubin Postaer Interactive Client: American Honda Motor Co. Category: Beyond the Banner
Agency: Strategic Interactive Group Client: Disney Interactive Category: Beyond the Banner
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single

1998 Advertising Merit Award

Net#Work / Johannesburg

Seagram SA

Consumer Radio / Consumer Radio: Single

98432R

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Radio / Consumer Radio: Single

98433R

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Borders Books & Music

Consumer Television / Consumer Television Under $50,000 Budget: Single

98509T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Under $50,000 Budget: Single

98510T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98511T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98512T

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

BBDO South / Atlanta

American Cancer Society

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98386A

1998 Advertising Merit Award

Lawler Ballard Van Durand / Birmingham

Delta Blues Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98387A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98388A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98389A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98390A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98391A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98392A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98393A

1998 Advertising Merit Award

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98394A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Friends of Animals

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98395A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98396A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98397A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98398A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98399A

1998 Advertising Merit Award

SCPF / Barcelona

Doctors Without Borders

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98400A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Campaign

98259A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Campaign

98260A

1998 Advertising Merit Award

Leo Burnett Company / Toronto

Procter & Gamble

Outdoor / Outdoor: Campaign

98261A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Campaign

98262A

1998 Advertising Merit Award

TBWA Chiat/Day / New York

Maxim Magazine

Outdoor / Outdoor: Campaign

98263A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98264A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98265A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade B/W or Color Any Size: Campaign

98316A

1998 Advertising Merit Award

The Jupitor Drawing Room / Johannesburg

AAA School of Advertising

Trade / Trade B/W or Color Any Size: Campaign

98317A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade B/W or Color Any Size: Campaign

98318A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Michael Ruppert

Trade / Trade B/W or Color Any Size: Campaign

98319A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

3M Scientific Anglers

Trade / Trade B/W or Color Any Size: Campaign

98320A

1998 Advertising Merit Award

Roche Macaulay & Partners Advertising / Toronto

Canadian Business

Trade / Trade B/W or Color Any Size: Campaign

98321A

1998 Interactive Merit Award

Genex Interactive

Porsche Cars North America

Beyond the Banner

98060N

1998 Interactive Merit Award

Grey Interactive

Hugo Boss/PointCast

Beyond the Banner

98061N

1998 Interactive Merit Award

Interactive8

M&M/Mars

Beyond the Banner

98062N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Beyond the Banner

98063N

1998 Interactive Merit Award

Messner Vetere Berger McNamee Schmetterer

1-800-COLLECT

Beyond the Banner

98064N

1998 Interactive Merit Award

OgilvyOne

IBM

Beyond the Banner

98065N

1998 Interactive Merit Award

OgilvyOne

IBM

Beyond the Banner

98066N

1998 Interactive Merit Award

Quantum Leap

US Robotics

Beyond the Banner

98067N

1998 Interactive Merit Award

Rubin Postaer Interactive

American Honda Motor Co.

Beyond the Banner

98068N

1998 Interactive Merit Award

Strategic Interactive Group

Disney Interactive

Beyond the Banner

98069N

1998 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Single

98459T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98460T

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