The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Bartle Bogle Hegarty / Singapore Client: Levi Strauss & Co. Japan Category: Collateral Advertising / Collateral: Brochures
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: DeVito/Verdi / New York Client: Esquire Magazine Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Basset-Walker Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Flowers of Edina Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Periscope / Minneapolis Client: Woodson Coffee Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Keith Graves / Illustrator Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Cross Colours / Johannesburg Client: Mercedes-Benz South Africa Category: Collateral Advertising / Collateral: Sales Kits
Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Advertising / Collateral: Sales Kits
Agency: Cahan & Associates / San Francisco Client: Cadence Design Systems Category: Collateral Advertising / Collateral: Brochures
Agency: Cahan & Associates / San Francisco Client: Cor Therapeutics Category: Collateral Advertising / Collateral: Brochures
Agency: Clarity Coverdale Fury / Minneapolis Client: Millenium Import Co. Category: Collateral Advertising / Collateral: Brochures
Agency: Goodby Silverstein & Partners / San Francisco Client: Southwestern Bell Category: Collateral Advertising / Collateral: Brochures
Agency: Goodby Silverstein & Partners / San Francisco Client: Williams-Sonoma Category: Collateral Advertising / Collateral: Brochures
Agency: Nickelodeon/MTV Networks / New York Client: Nick at Nite Category: Collateral Advertising / Collateral: Brochures
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Daimler-Benz Category: Collateral Advertising / Collateral: Brochures
Agency: TBWA Chiat/Day / Venice Client: Sony Computer Entertainment Category: Collateral Advertising / Collateral: Brochures
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Cramer-Krasselt / Chicago Client: XXX Condoms Category: Collateral Advertising / Collateral: Posters
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Category: Collateral Advertising / Collateral: Posters
Agency: Ogilvy & Mather Canada / Toronto Client: Jaguar Canada Category: Collateral Advertising / Collateral: Posters
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Posters
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Collateral Advertising / Collateral: Posters
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store

1998 Advertising Gold Pencil

Bartle Bogle Hegarty / Singapore

Levi Strauss & Co. Japan

Collateral Advertising / Collateral: Brochures

98031A

1998 Advertising Gold Pencil

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98032A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98033A

1998 Advertising Merit Award

DeVito/Verdi / New York

Esquire Magazine

Collateral Advertising / Collateral Direct Mail: Campaign

98345A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Basset-Walker

Collateral Advertising / Collateral Direct Mail: Campaign

98346A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Flowers of Edina

Collateral Advertising / Collateral Direct Mail: Campaign

98347A

1998 Advertising Merit Award

Periscope / Minneapolis

Woodson Coffee Company

Collateral Advertising / Collateral Direct Mail: Campaign

98348A

1998 Advertising Merit Award

The Richards Group / Dallas

Keith Graves / Illustrator

Collateral Advertising / Collateral Direct Mail: Campaign

98349A

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

Cross Colours / Johannesburg

Mercedes-Benz South Africa

Collateral Advertising / Collateral: Sales Kits

98330A

1998 Advertising Merit Award

Sandstrom Design / Portland

Tazo

Collateral Advertising / Collateral: Sales Kits

98331A

1998 Advertising Merit Award

Cahan & Associates / San Francisco

Cadence Design Systems

Collateral Advertising / Collateral: Brochures

98322A

1998 Advertising Merit Award

Cahan & Associates / San Francisco

Cor Therapeutics

Collateral Advertising / Collateral: Brochures

98323A

1998 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Millenium Import Co.

Collateral Advertising / Collateral: Brochures

98324A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Southwestern Bell

Collateral Advertising / Collateral: Brochures

98325A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Williams-Sonoma

Collateral Advertising / Collateral: Brochures

98326A

1998 Advertising Merit Award

Nickelodeon/MTV Networks / New York

Nick at Nite

Collateral Advertising / Collateral: Brochures

98327A

1998 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Daimler-Benz

Collateral Advertising / Collateral: Brochures

98328A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Sony Computer Entertainment

Collateral Advertising / Collateral: Brochures

98329A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98378A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98379A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98380A

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

XXX Condoms

Collateral Advertising / Collateral: Posters

98381A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy

Collateral Advertising / Collateral: Posters

98382A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Jaguar Canada

Collateral Advertising / Collateral: Posters

98383A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Posters

98384A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Collateral Advertising / Collateral: Posters

98385A

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98360A

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