The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: Medius IV Client: Symantec Corporation Category: Direct Marketing / Direct Marketing - Web Site
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Adjacency Client: Apple Computer Category: Direct Marketing / Direct Marketing - Web Site
Agency: Avalanche Solutions Client: Warner Music Group Category: Direct Marketing / Direct Marketing - Web Site
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Nicholson NY Client: Nicholson NY Category: Self-Promotion
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Muffin-Head Productions Client: Muffin-Head Productions Category: Self-Promotion / Self-Promotion - Web Site
Agency: Photoscape Client: Brownstein Berman Wills Category: Self-Promotion / Self-Promotion - Web Site
Agency: Mad Dogs & Englishmen Client: Mad Dogs & Englishmen Category: Self-Promotion / Self-Promotion - Web Site
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - Web Site
Agency: FJCN/W&R / Salt Lake City Client: Utah Transit Authority Category: Consumer Radio / Consumer Radio: Single
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Young & Rubicam / Mattingly, Australia Client: International Campaign to Ban Landmines Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: ALMAP/BBDO / São Paulo Client: Alpargtas SA Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Forsman Bodenfors / Gothenburg Client: Volvo PB Sverige, Volvo S40 T4 Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: CPD / London Client: Gallaher Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Leagas Delaney Partnership / London Client: BBC Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Campaign

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98043A

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98053T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Over :30 Single

98054T

1998 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television Over :30 Single

98055T

1998 Advertising Bronze Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98056T

1998 Interactive Gold Pencil

Medius IV

Symantec Corporation

Direct Marketing / Direct Marketing - Web Site

98028N

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98020A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98021A

1998 Advertising Bronze Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98022A

1998 Advertising Gold Pencil

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98023A

1998 Advertising Silver Pencil

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98024A

1998 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98034A

1998 Advertising Silver Pencil

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98035A

1998 Advertising Bronze Pencil

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98036A

1998 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98037A

1998 Advertising Silver Pencil

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98038A

1998 Advertising Bronze Pencil

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98039A

1998 Interactive Gold Pencil

Adjacency

Apple Computer

Direct Marketing / Direct Marketing - Web Site

98025N

1998 Interactive Silver Pencil

Avalanche Solutions

Warner Music Group

Direct Marketing / Direct Marketing - Web Site

98026N

1998 Interactive Bronze Pencil

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98027N

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98016A

1998 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98017A

1998 Interactive Gold Pencil

Nicholson NY

Nicholson NY

Self-Promotion

98035N

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98001A

1998 Advertising Silver Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98002A

1998 Advertising Bronze Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98003A

1998 Advertising Bronze Pencil

Grace & Rothschild / New York

Land Rover North America

Newspaper / Newspaper 600 Lines or Less: Single

98007A

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

98071T

1998 Advertising Silver Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Varying Lengths: Campaign

98072T

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

98073T

1998 Interactive Gold Pencil

Muffin-Head Productions

Muffin-Head Productions

Self-Promotion / Self-Promotion - Web Site

98029N

1998 Interactive Silver Pencil

Photoscape

Brownstein Berman Wills

Self-Promotion / Self-Promotion - Web Site

98030N

1998 Interactive Bronze Pencil

Mad Dogs & Englishmen

Mad Dogs & Englishmen

Self-Promotion / Self-Promotion - Web Site

98031N

1998 Interactive Bronze Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - Web Site

98032N

1998 Advertising Gold Pencil

FJCN/W&R / Salt Lake City

Utah Transit Authority

Consumer Radio / Consumer Radio: Single

98047R

1998 Advertising Silver Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98048R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98049R

1998 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

98069T

1998 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :20 and Under: Campaign

98070T

1998 Advertising Gold Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

98040A

1998 Advertising Silver Pencil

Young & Rubicam / Mattingly, Australia

International Campaign to Ban Landmines

Public Service/Political / Public Service/Political: Outdoor and Posters

98041A

1998 Advertising Bronze Pencil

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98042A

1998 Advertising Gold Pencil

ALMAP/BBDO / São Paulo

Alpargtas SA

International Foreign Language Commercial / Foreign Language Commercial: Television

98080T

1998 Advertising Bronze Pencil

Forsman Bodenfors / Gothenburg

Volvo PB Sverige, Volvo S40 T4

International Foreign Language Commercial / Foreign Language Commercial: Television

98081T

1998 Advertising Gold Pencil

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98077T

1998 Advertising Silver Pencil

CPD / London

Gallaher

Non-Broadcast / Non-Broadcast: Cinema

98078T

1998 Advertising Bronze Pencil

The Leagas Delaney Partnership / London

BBC

Non-Broadcast / Non-Broadcast: Cinema

98079T

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98018A

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98019A

1998 Advertising Gold Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Campaign

98004A

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