The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Banks Hoggins O'Shea / London Client: Virgin Interactive Entertainment Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Hammerquist Saffel & Halverson / Seattle Client: Sims Snowboards Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / San Francisco Client: Adidas America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Ritchey Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: RG Wiesmeier / Munich Client: Strellson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: TBWA Hunt Lascaris / Capetown Client: Levi Strauss & Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Blue Fox Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Bates / Hong Kong Client: Excelsior Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Bates Dorland / London Client: Sh! Erotic Lingerie Emporium Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Rapala Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Black Rocket / San Francisco Client: Pete's Wicked Ale Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Polaris Watercraft Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

1998 Advertising Gold Pencil

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98013A

1998 Advertising Silver Pencil

Banks Hoggins O'Shea / London

Virgin Interactive Entertainment

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98014A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98015A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98018A

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98019A

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98016A

1998 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98017A

1998 Advertising Gold Pencil

Hammerquist Saffel & Halverson / Seattle

Sims Snowboards

Consumer Magazine / Magazine Color Full Page or Spread: Single

98010A

1998 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas America

Consumer Magazine / Magazine Color Full Page or Spread: Single

98011A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98012A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98204A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Ritchey Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98205A

1998 Advertising Merit Award

RG Wiesmeier / Munich

Strellson

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98206A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98207A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98208A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98209A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98210A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98211A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98212A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Capetown

Levi Strauss & Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98213A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98214A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98215A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98216A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98217A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Blue Fox

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98230A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98231A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98232A

1998 Advertising Merit Award

Bates / Hong Kong

Excelsior

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98218A

1998 Advertising Merit Award

Bates Dorland / London

Sh! Erotic Lingerie Emporium

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98219A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98220A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98221A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98222A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Rapala

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98223A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98224A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98225A

1998 Advertising Merit Award

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98226A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98227A

1998 Advertising Merit Award

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98228A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98229A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Consumer Magazine / Magazine Color Full Page or Spread: Single

98148A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Consumer Magazine / Magazine Color Full Page or Spread: Single

98149A

1998 Advertising Merit Award

Black Rocket / San Francisco

Pete's Wicked Ale

Consumer Magazine / Magazine Color Full Page or Spread: Single

98150A

1998 Advertising Merit Award

BMP DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Single

98151A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Magazine / Magazine Color Full Page or Spread: Single

98152A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Single

98153A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Polaris Watercraft

Consumer Magazine / Magazine Color Full Page or Spread: Single

98154A

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