The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: Jacob's Well Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Bates / Hong Kong Client: Jaguar Hong Kong Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Anheuser-Busch Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: CDP / London Client: Honda Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Delaney Fletcher Bozell / London Client: Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Delaney Fletcher Bozell / London Client: Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle, Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle, Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Forsman & Bodenfors/Gothenburg Client: Volvo PB Sverige/Volvo V40 Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Forsman & Bodenfors/Gothenburg Client: Volvo PB Sverige/Volvo C70 Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leo Burnett / Kuala Lumpur Client: Land Rover / Malaysia Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Lowe Howard-Spink / London Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Lowe & Partners/SMS / New York Client: ESPNEWS Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Lowe & Partners/SMS / New York Client: Perdue Farms Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Mad Dogs & Englishmen / New York Client: New York Restaurant Group Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Illinois Power Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Moffatt/Rosenthal / Portland Client: Portland Brewing Company Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Moffatt/Rosenthal / Portland Client: Portland Brewing Company Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Reebok Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Toastmasters Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Wray Ward Laseter / Charlotte Client: Gatson Health Care Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Campaign

98008A

1998 Advertising Bronze Pencil

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Campaign

98009A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98001A

1998 Advertising Silver Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98002A

1998 Advertising Bronze Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98003A

1998 Advertising Gold Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Campaign

98004A

1998 Advertising Silver Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

98005A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Porsche

Newspaper / Newspaper Over 600 Lines: Campaign

98006A

1998 Advertising Bronze Pencil

Grace & Rothschild / New York

Land Rover North America

Newspaper / Newspaper 600 Lines or Less: Single

98007A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Jacob's Well

Newspaper / Newspaper 600 Lines or Less: Campaign

98139A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Campaign

98140A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Campaign

98141A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Newspaper / Newspaper 600 Lines or Less: Campaign

98142A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Campaign

98143A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Newspaper / Newspaper Over 600 Lines: Single

98088A

1998 Advertising Merit Award

Bates / Hong Kong

Jaguar Hong Kong

Newspaper / Newspaper Over 600 Lines: Single

98089A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98090A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98091A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98092A

1998 Advertising Merit Award

BMP DDB / London

Anheuser-Busch

Newspaper / Newspaper Over 600 Lines: Single

98093A

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Single

98094A

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Single

98095A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98096A

1998 Advertising Merit Award

CDP / London

Honda

Newspaper / Newspaper Over 600 Lines: Single

98097A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Newspaper / Newspaper Over 600 Lines: Single

98098A

1998 Advertising Merit Award

Delaney Fletcher Bozell / London

Chrysler

Newspaper / Newspaper Over 600 Lines: Single

98099A

1998 Advertising Merit Award

Delaney Fletcher Bozell / London

Chrysler

Newspaper / Newspaper Over 600 Lines: Single

98100A

1998 Advertising Merit Award

Doyle, Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98101A

1998 Advertising Merit Award

Doyle, Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98102A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Newspaper / Newspaper Over 600 Lines: Single

98103A

1998 Advertising Merit Award

Forsman & Bodenfors/Gothenburg

Volvo PB Sverige/Volvo V40

Newspaper / Newspaper Over 600 Lines: Single

98104A

1998 Advertising Merit Award

Forsman & Bodenfors/Gothenburg

Volvo PB Sverige/Volvo C70

Newspaper / Newspaper Over 600 Lines: Single

98105A

1998 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Newspaper / Newspaper Over 600 Lines: Single

98106A

1998 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Newspaper / Newspaper Over 600 Lines: Single

98107A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Newspaper / Newspaper Over 600 Lines: Single

98108A

1998 Advertising Merit Award

Leo Burnett / Kuala Lumpur

Land Rover / Malaysia

Newspaper / Newspaper Over 600 Lines: Single

98109A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Olympus

Newspaper / Newspaper Over 600 Lines: Single

98110A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

ESPNEWS

Newspaper / Newspaper Over 600 Lines: Single

98111A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Mercedes-Benz of North America

Newspaper / Newspaper Over 600 Lines: Single

98112A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Perdue Farms

Newspaper / Newspaper Over 600 Lines: Single

98113A

1998 Advertising Merit Award

Mad Dogs & Englishmen / New York

New York Restaurant Group

Newspaper / Newspaper Over 600 Lines: Single

98114A

1998 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

Illinois Power

Newspaper / Newspaper Over 600 Lines: Single

98115A

1998 Advertising Merit Award

Moffatt/Rosenthal / Portland

Portland Brewing Company

Newspaper / Newspaper Over 600 Lines: Single

98116A

1998 Advertising Merit Award

Moffatt/Rosenthal / Portland

Portland Brewing Company

Newspaper / Newspaper Over 600 Lines: Single

98117A

1998 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Reebok

Newspaper / Newspaper Over 600 Lines: Single

98118A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Newspaper / Newspaper Over 600 Lines: Single

98119A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Toastmasters

Newspaper / Newspaper Over 600 Lines: Single

98120A

1998 Advertising Merit Award

Wray Ward Laseter / Charlotte

Gatson Health Care

Newspaper / Newspaper Over 600 Lines: Single

98121A

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

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