The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Kirshenbaum Bond & Partners / New York Client: Target Category: Outdoor / Outdoor: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Toronto Client: Procter & Gamble Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / New York Client: Maxim Magazine Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: Suaza Commemorativo Category: Outdoor / Outdoor: Single
Agency: Cossette Communications-Marketing / Toronto Client: Nike Canada Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Outdoor / Outdoor: Single
Agency: Net#work / Johannesburg Client: Virgin Atlantic Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Batey Ads / Singapore Client: Parke Davis Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: The Coca-Cola Company/Cherry Coke Category: Outdoor / Outdoor: Single

1998 Advertising Bronze Pencil

Kirshenbaum Bond & Partners / New York

Target

Outdoor / Outdoor: Campaign

98025A

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98020A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98021A

1998 Advertising Bronze Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98022A

1998 Advertising Gold Pencil

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98023A

1998 Advertising Silver Pencil

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98024A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Campaign

98259A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Campaign

98260A

1998 Advertising Merit Award

Leo Burnett Company / Toronto

Procter & Gamble

Outdoor / Outdoor: Campaign

98261A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Campaign

98262A

1998 Advertising Merit Award

TBWA Chiat/Day / New York

Maxim Magazine

Outdoor / Outdoor: Campaign

98263A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98264A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98265A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98233A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98234A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Outdoor / Outdoor: Single

98235A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98236A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98237A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Suaza Commemorativo

Outdoor / Outdoor: Single

98238A

1998 Advertising Merit Award

Cossette Communications-Marketing / Toronto

Nike Canada

Outdoor / Outdoor: Single

98239A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98240A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98241A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98242A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Single

98243A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98244A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98245A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Outdoor / Outdoor: Single

98246A

1998 Advertising Merit Award

Net#work / Johannesburg

Virgin Atlantic

Outdoor / Outdoor: Single

98247A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98248A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98249A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Single

98250A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98251A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98252A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98253A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98254A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98255A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98256A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Outdoor / Outdoor: Single

98257A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

The Coca-Cola Company/Cherry Coke

Outdoor / Outdoor: Single

98258A

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