The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Frogs and Lizards
Agency: Goodby Silverstein/San Francisco
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Award:
1998 Interactive Gold Pencil
Agency:
Nicholson NY
Client:
IBM
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98004N
Award:
1998 Interactive Silver Pencil
Agency:
IN2
Client:
iVillage
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98005N
Award:
1998 Interactive Bronze Pencil
Agency:
Euro RSCG Partnership
Client:
Intel Semiconductor
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98006N
Award:
1998 Advertising Gold Pencil
Agency:
FJCN/W&R / Salt Lake City
Client:
Utah Transit Authority
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98047R
Award:
1998 Advertising Silver Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98048R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98049R
Award:
1998 Advertising Gold Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98004A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Time Magazine
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98026A
Award:
1998 Advertising Silver Pencil
Agency:
Leonard/Monahan / Foxborough
Client:
Polaroid
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98027A
Award:
1998 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Nickelodeon
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98028A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Multimedia Campaign
Annual ID:
98082A
Award:
1998 Advertising Silver Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Multimedia Campaign
Annual ID:
98083A
Award:
1998 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN / ESPNEWS
Title:
Category:
Multimedia Campaign
Annual ID:
98084A
Award:
1998 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98069T
Award:
1998 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98070T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98060T
Award:
1998 Advertising Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98061T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98062T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98063T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein/San Francisco
Client:
Anheuser-Busch
Title:
Frogs and Lizards
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T
Award:
1998 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98013A
Award:
1998 Advertising Silver Pencil
Agency:
Banks Hoggins O'Shea / London
Client:
Virgin Interactive Entertainment
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98014A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A
Award:
1998 Interactive Gold Pencil
Agency:
Minneapolis College of Art and Design
Client:
Minneapolis College of Art and Design
Title:
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
98039N
Award:
1998 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond & Partners / New York
Client:
Target
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98025A
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political: Brochures and Direct Mail
Annual ID:
98043A
Award:
1998 Interactive Gold Pencil
Agency:
Armadillo Interactive
Client:
Durban Local History Museum
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98036N
Award:
1998 Interactive Silver Pencil
Agency:
Oven Digital
Client:
Museum of Modern Art
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98037N
Award:
1998 Interactive Bronze Pencil
Agency:
Magnet Interactive Communications
Client:
Conservation International
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98038N
Award:
1998 Advertising Gold Pencil
Agency:
ALMAP/BBDO / São Paulo
Client:
Alpargtas SA
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98080T
Award:
1998 Advertising Bronze Pencil
Agency:
Forsman Bodenfors / Gothenburg
Client:
Volvo PB Sverige, Volvo S40 T4
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98081T
Award:
1998 Interactive Bronze Pencil
Agency:
Tinderbox Interactive
Client:
Protection Providence Society
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98024N
Award:
1998 Advertising Gold Pencil
Agency:
Suburban Advertising / Jersey City
Client:
Companion Animal Replacement
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98044T
Award:
1998 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98045T
Award:
1998 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Reach for a Dream
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98046T
Award:
1998 Advertising Silver Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN/ESPN 2
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98029A
Award:
1998 Advertising Bronze Pencil
Agency:
Core / St. Louis
Client:
Monsanto Protiva
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98030A
Award:
1998 Advertising Gold Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98032A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98033A
Award:
1998 Advertising Gold Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98050R
Award:
1998 Advertising Silver Pencil
Agency:
Citron Haligman Bedecarre / San Francisco
Client:
Power Bar
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98051R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98052R
Award:
1998 Interactive Gold Pencil
Agency:
Medius IV
Client:
Symantec Corporation
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98028N
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98001A
Award:
1998 Advertising Silver Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98002A
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98057T
Award:
1998 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98058T
