The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ground Zero / Santa Monica Client: ESPN/ESPN 2 Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: Nickelodeon Category: Trade / Trade Color Full Page or Spread: Single
Agency: Cohn Godley Norwood / Boston Client: Cohn Godley Norwood Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: KPC / Seattle Client: Alexander Moorford & Woo Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: Ogilvy & Mather Philippines / Makati City Client: Ogilvy & Mather Philippines Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: The Jupitor Drawing Room / Johannesburg Client: AAA School of Advertising Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin Creative LA / Los Angeles Client: Michael Ruppert Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin/Williams Advertising / Minneapolis Client: 3M Scientific Anglers Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Roche Macaulay & Partners Advertising / Toronto Client: Canadian Business Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Mack Trucks Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Sound Emporium Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fletcher Martin Associates / Atlanta Client: CNN Newsource Category: Trade / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ketchum Advertising / Pittsburg Client: Ibid Stock Photography Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ketchum Advertising / Pittsburg Client: Ibid Stock Photography Category: Trade / Trade Color Full Page or Spread: Single
Agency: Ketchum Advertising / Pittsburg Client: Ibid Stock Photography Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: adidas Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: adidas Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: Porsche Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Leagas Delaney Partnership / London Client: Porsche Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leo Burnett / Singapore Client: Association of Accredited Advertising Agents Singapore Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Film Commission Category: Trade / Trade Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Mannington Floors Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin Creative LA / Los Angeles Client: Johns + Gorman Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin Creative LA / Los Angeles Client: Art Center College of Design Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin/Williams Advertising / Minneapolis Client: Flyshacker Category: Trade / Trade Color Full Page or Spread: Single
Agency: Martin/Williams Advertising / Minneapolis Client: 3M Scientific Anglers Category: Trade / Trade Color Full Page or Spread: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Pacific Press Category: Trade / Trade Color Full Page or Spread: Single
Agency: TBWA Chiat/Day / Toronto Client: Swipe Bookstore Category: Trade / Trade Color Full Page or Spread: Single

1998 Advertising Silver Pencil

Ground Zero / Santa Monica

ESPN/ESPN 2

Trade / Trade B/W or Color Any Size: Campaign

98029A

1998 Advertising Bronze Pencil

Core / St. Louis

Monsanto Protiva

Trade / Trade B/W or Color Any Size: Campaign

98030A

1998 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Time Magazine

Trade / Trade Color Full Page or Spread: Single

98026A

1998 Advertising Silver Pencil

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98027A

1998 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Nickelodeon

Trade / Trade Color Full Page or Spread: Single

98028A

1998 Advertising Merit Award

Cohn Godley Norwood / Boston

Cohn Godley Norwood

Trade / Trade B/W or Color Less Than a Page: Single

98312A

1998 Advertising Merit Award

KPC / Seattle

Alexander Moorford & Woo

Trade / Trade B/W or Color Less Than a Page: Single

98313A

1998 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

Ogilvy & Mather Philippines

Trade / Trade B/W or Color Less Than a Page: Single

98314A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Trade / Trade B/W or Color Less Than a Page: Single

98315A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade B/W or Color Any Size: Campaign

98316A

1998 Advertising Merit Award

The Jupitor Drawing Room / Johannesburg

AAA School of Advertising

Trade / Trade B/W or Color Any Size: Campaign

98317A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade B/W or Color Any Size: Campaign

98318A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Michael Ruppert

Trade / Trade B/W or Color Any Size: Campaign

98319A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

3M Scientific Anglers

Trade / Trade B/W or Color Any Size: Campaign

98320A

1998 Advertising Merit Award

Roche Macaulay & Partners Advertising / Toronto

Canadian Business

Trade / Trade B/W or Color Any Size: Campaign

98321A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98272A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98273A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98274A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98275A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade Color Full Page or Spread: Single

98276A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Mack Trucks

Trade / Trade Color Full Page or Spread: Single

98277A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Trade / Trade Color Full Page or Spread: Single

98278A

1998 Advertising Merit Award

Core / St. Louis

Monsanto Protiva

Trade / Trade Color Full Page or Spread: Single

98279A

1998 Advertising Merit Award

Core / St. Louis

Monsanto Protiva

Trade / Trade Color Full Page or Spread: Single

98280A

1998 Advertising Merit Award

Core / St. Louis

Monsanto Protiva

Trade / Trade Color Full Page or Spread: Single

98281A

1998 Advertising Merit Award

Core / St. Louis

Sound Emporium

Trade / Trade Color Full Page or Spread: Single

98282A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade / Trade Color Full Page or Spread: Single

98283A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade / Trade Color Full Page or Spread: Single

98284A

1998 Advertising Merit Award

Fletcher Martin Associates / Atlanta

CNN Newsource

Trade / Trade Color Full Page or Spread: Single

98285A

1998 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade Color Full Page or Spread: Single

98286A

1998 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Trade / Trade Color Full Page or Spread: Single

98287A

1998 Advertising Merit Award

Ketchum Advertising / Pittsburg

Ibid Stock Photography

Trade / Trade Color Full Page or Spread: Single

98288A

1998 Advertising Merit Award

Ketchum Advertising / Pittsburg

Ibid Stock Photography

Trade / Trade Color Full Page or Spread: Single

98289A

1998 Advertising Merit Award

Ketchum Advertising / Pittsburg

Ibid Stock Photography

Trade / Trade Color Full Page or Spread: Single

98290A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

adidas

Trade / Trade Color Full Page or Spread: Single

98291A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

adidas

Trade / Trade Color Full Page or Spread: Single

98292A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

Porsche

Trade / Trade Color Full Page or Spread: Single

98293A

1998 Advertising Merit Award

The Leagas Delaney Partnership / London

Porsche

Trade / Trade Color Full Page or Spread: Single

98294A

1998 Advertising Merit Award

Leo Burnett / Singapore

Association of Accredited Advertising Agents Singapore

Trade / Trade Color Full Page or Spread: Single

98295A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98296A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98297A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Film Commission

Trade / Trade Color Full Page or Spread: Single

98298A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Mannington Floors

Trade / Trade Color Full Page or Spread: Single

98299A

1998 Advertising Merit Award

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color Full Page or Spread: Single

98300A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Johns + Gorman

Trade / Trade Color Full Page or Spread: Single

98301A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Art Center College of Design

Trade / Trade Color Full Page or Spread: Single

98302A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

Flyshacker

Trade / Trade Color Full Page or Spread: Single

98303A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

3M Scientific Anglers

Trade / Trade Color Full Page or Spread: Single

98304A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Pacific Press

Trade / Trade Color Full Page or Spread: Single

98305A

1998 Advertising Merit Award

TBWA Chiat/Day / Toronto

Swipe Bookstore

Trade / Trade Color Full Page or Spread: Single

98306A

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