The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Agency: Campbell Mithun Esty Client: Land O'Lakes Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Lowe Interactive Client: Mercedes-Benz of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Armadillo Interactive Client: Durban Local History Museum Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Oven Digital Client: Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Magnet Interactive Communications Client: Conservation International Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Citron Haligman Bedecarre / San Francisco Client: Power Bar Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Muffin-Head Productions Client: Muffin-Head Productions Category: Self-Promotion / Self-Promotion - Web Site
Agency: Photoscape Client: Brownstein Berman Wills Category: Self-Promotion / Self-Promotion - Web Site
Agency: Mad Dogs & Englishmen Client: Mad Dogs & Englishmen Category: Self-Promotion / Self-Promotion - Web Site
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - Web Site
Agency: Kirshenbaum Bond & Partners / New York Client: Target Category: Outdoor / Outdoor: Campaign
Agency: Adjacency Client: Apple Computer Category: Direct Marketing / Direct Marketing - Web Site
Agency: Avalanche Solutions Client: Warner Music Group Category: Direct Marketing / Direct Marketing - Web Site
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Poppe Tyson Interactive Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Grey Interactive Client: Dell Computer Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: CPD / London Client: Gallaher Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Leagas Delaney Partnership / London Client: BBC Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Avalanche Solutions Client: Polygram Filmed Entertainment Category: Beyond the Banner
Agency: Wieden & Kennedy Client: Nike Category: Beyond the Banner
Agency: Oven Digital Client: HarperCollins Category: Beyond the Banner
Agency: Modem Media Client: John Hancock Category: Beyond the Banner
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Quantum Leap Client: MSNBC Category: Banners / Banner - Link Only
Agency: CKS Partners Client: Mitsubishi Motor Sales of America Category: Banners / Banner - Link Only
Agency: Poppe Tyson Interactive Client: Lycos Category: Banners / Banner - Link Only
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Revolv Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: CKS New York Client: DirecPC Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Frankfurt Balkind Partners Client: Mastercard International Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Deutsch / New York Client: IKEA North America Category: Consumer Television / Consumer Television :20 and Under: Single

1998 Interactive Silver Pencil

Campbell Mithun Esty

Land O'Lakes

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98018N

1998 Interactive Silver Pencil

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98019N

1998 Interactive Bronze Pencil

Lowe Interactive

Mercedes-Benz of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98020N

1998 Interactive Gold Pencil

Armadillo Interactive

Durban Local History Museum

Non-Profit Organizations / Non-Profit - Web Site

98036N

1998 Interactive Silver Pencil

Oven Digital

Museum of Modern Art

Non-Profit Organizations / Non-Profit - Web Site

98037N

1998 Interactive Bronze Pencil

Magnet Interactive Communications

Conservation International

Non-Profit Organizations / Non-Profit - Web Site

98038N

1998 Advertising Gold Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98050R

1998 Advertising Silver Pencil

Citron Haligman Bedecarre / San Francisco

Power Bar

Consumer Radio / Consumer Radio: Campaign

98051R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98052R

1998 Interactive Gold Pencil

Muffin-Head Productions

Muffin-Head Productions

Self-Promotion / Self-Promotion - Web Site

98029N

1998 Interactive Silver Pencil

Photoscape

Brownstein Berman Wills

Self-Promotion / Self-Promotion - Web Site

98030N

1998 Interactive Bronze Pencil

Mad Dogs & Englishmen

Mad Dogs & Englishmen

Self-Promotion / Self-Promotion - Web Site

98031N

1998 Interactive Bronze Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - Web Site

98032N

1998 Advertising Bronze Pencil

Kirshenbaum Bond & Partners / New York

Target

Outdoor / Outdoor: Campaign

98025A

1998 Interactive Gold Pencil

Adjacency

Apple Computer

Direct Marketing / Direct Marketing - Web Site

98025N

1998 Interactive Silver Pencil

Avalanche Solutions

Warner Music Group

Direct Marketing / Direct Marketing - Web Site

98026N

1998 Interactive Bronze Pencil

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98027N

1998 Interactive Gold Pencil

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98021N

1998 Interactive Silver Pencil

Poppe Tyson Interactive

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98022N

1998 Interactive Bronze Pencil

Grey Interactive

Dell Computer Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98023N

1998 Advertising Gold Pencil

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98077T

1998 Advertising Silver Pencil

CPD / London

Gallaher

Non-Broadcast / Non-Broadcast: Cinema

98078T

1998 Advertising Bronze Pencil

The Leagas Delaney Partnership / London

BBC

Non-Broadcast / Non-Broadcast: Cinema

98079T

1998 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98037A

1998 Advertising Silver Pencil

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98038A

1998 Advertising Bronze Pencil

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98039A

1998 Interactive Gold Pencil

Avalanche Solutions

Polygram Filmed Entertainment

Beyond the Banner

98007N

1998 Interactive Gold Pencil

Wieden & Kennedy

Nike

Beyond the Banner

98008N

1998 Interactive Silver Pencil

Oven Digital

HarperCollins

Beyond the Banner

98009N

1998 Interactive Bronze Pencil

Modem Media

John Hancock

Beyond the Banner

98010N

1998 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

98069T

1998 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :20 and Under: Campaign

98070T

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98020A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98021A

1998 Advertising Bronze Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98022A

1998 Advertising Gold Pencil

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98023A

1998 Advertising Silver Pencil

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98024A

1998 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98034A

1998 Advertising Silver Pencil

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98035A

1998 Advertising Bronze Pencil

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98036A

1998 Interactive Gold Pencil

Quantum Leap

MSNBC

Banners / Banner - Link Only

98001N

1998 Interactive Silver Pencil

CKS Partners

Mitsubishi Motor Sales of America

Banners / Banner - Link Only

98002N

1998 Interactive Bronze Pencil

Poppe Tyson Interactive

Lycos

Banners / Banner - Link Only

98003N

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Campaign

98008A

1998 Advertising Bronze Pencil

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Campaign

98009A

1998 Interactive Gold Pencil

Revolv

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98015N

1998 Interactive Silver Pencil

CKS New York

DirecPC

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98016N

1998 Interactive Bronze Pencil

Frankfurt Balkind Partners

Mastercard International

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98017N

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T

1998 Advertising Bronze Pencil

Deutsch / New York

IKEA North America

Consumer Television / Consumer Television :20 and Under: Single

98068T

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