The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Bronze Pencil
Agency:
The Leagas Delaney Partnership / London
Client:
BBC
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98079T
Award:
1998 Interactive Bronze Pencil
Agency:
Agency.com
Client:
Urban Desires
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98027N
Award:
1998 Advertising Bronze Pencil
Agency:
Forsman Bodenfors / Gothenburg
Client:
Volvo PB Sverige, Volvo S40 T4
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98081T
Award:
1998 Interactive Bronze Pencil
Agency:
Tinderbox Interactive
Client:
Protection Providence Society
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98024N
Award:
1998 Advertising Bronze Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98076T
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A
Award:
1998 Interactive Bronze Pencil
Agency:
Frankfurt Balkind Partners
Client:
Mastercard International
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Annual ID:
98017N
Award:
1998 Interactive Bronze Pencil
Agency:
Grey Interactive
Client:
Dell Computer Corporation
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98023N
Award:
1998 Interactive Bronze Pencil
Agency:
Mad Dogs & Englishmen
Client:
Mad Dogs & Englishmen
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98031N
Award:
1998 Interactive Bronze Pencil
Agency:
Revolv
Client:
Revolv
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98032N
Award:
1998 Interactive Bronze Pencil
Agency:
Euro RSCG Partnership
Client:
Intel Semiconductor
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98006N
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98062T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98063T
Award:
1998 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard/Altoids
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98022A
Award:
1998 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Boston
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98042A
Award:
1998 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN / ESPNEWS
Title:
Category:
Multimedia Campaign
Annual ID:
98084A
Award:
1998 Interactive Bronze Pencil
Agency:
Poppe Tyson Interactive
Client:
Lycos
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98003N
Award:
1998 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Reach for a Dream
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98046T
Award:
1998 Interactive Bronze Pencil
Agency:
Lowe Interactive
Client:
Mercedes-Benz of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98020N
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98052R
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98012A
Award:
1998 Advertising Bronze Pencil
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98055T
Award:
1998 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98056T
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Excelsior
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98218A
Award:
1998 Advertising Merit Award
Agency:
Bates Dorland / London
Client:
Sh! Erotic Lingerie Emporium
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98219A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98220A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98221A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98222A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Rapala
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98223A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98224A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98225A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98226A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98227A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98228A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98229A
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98259A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98260A
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett Company / Toronto
Client:
Procter & Gamble
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98261A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
ABC Television
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98262A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / New York
Client:
Maxim Magazine
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98263A
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98264A
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98265A
Award:
1998 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Library Foundation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98401A
Award:
1998 Advertising Merit Award
Agency:
Martin/Williams Advertising / Minneapolis
Client:
Catholic Charities
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98402A
Award:
1998 Advertising Merit Award
Agency:
Mullen Advertising / Wenham
Client:
National Safety Council
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98403A
Award:
1998 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Crime Stoppers
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98404A
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98499T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98500T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98501T