The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Nickelodeon
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98028A
Award:
1998 Advertising Gold Pencil
Agency:
Suburban Advertising / Jersey City
Client:
Companion Animal Replacement
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98044T
Award:
1998 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98045T
Award:
1998 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Reach for a Dream
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98046T
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98001A
Award:
1998 Advertising Silver Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98002A
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98067T
Award:
1998 Advertising Bronze Pencil
Agency:
Deutsch / New York
Client:
IKEA North America
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98068T
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Interactive Silver Pencil
Agency:
Campbell Mithun Esty
Client:
Land O'Lakes
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98018N
Award:
1998 Interactive Silver Pencil
Agency:
Lowe & Partners/SMS / New York, San Francisco
Client:
Sun Microsystems
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98019N
Award:
1998 Interactive Bronze Pencil
Agency:
Lowe Interactive
Client:
Mercedes-Benz of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98020N
Award:
1998 Interactive Gold Pencil
Agency:
Rubin Postaer Interactive
Client:
American Honda Motor Co.
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98011N
Award:
1998 Interactive Silver Pencil
Agency:
Agency.com
Client:
Monsanto
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98012N
Award:
1998 Interactive Silver Pencil
Agency:
Revolv
Client:
BMW of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98013N
Award:
1998 Interactive Bronze Pencil
Agency:
Resource Marketing
Client:
Burton Snowboards
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98014N
Award:
1998 Advertising Gold Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98004A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98071T
Award:
1998 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98072T
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98073T
Award:
1998 Interactive Gold Pencil
Agency:
Nicholson NY
Client:
Nicholson NY
Title:
Category:
Self-Promotion
Annual ID:
98035N
Award:
1998 Advertising Bronze Pencil
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98007A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Multimedia Campaign
Annual ID:
98082A
Award:
1998 Advertising Silver Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Multimedia Campaign
Annual ID:
98083A
Award:
1998 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN / ESPNEWS
Title:
Category:
Multimedia Campaign
Annual ID:
98084A
Award:
1998 Interactive Gold Pencil
Agency:
Minneapolis College of Art and Design
Client:
Minneapolis College of Art and Design
Title:
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
98039N
Award:
1998 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98053T
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98054T
Award:
1998 Advertising Bronze Pencil
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98055T
Award:
1998 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98056T
Award:
1998 Advertising Gold Pencil
Agency:
FJCN/W&R / Salt Lake City
Client:
Utah Transit Authority
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98047R
Award:
1998 Advertising Silver Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98048R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98049R
Award:
1998 Interactive Gold Pencil
Agency:
Euro RSCG DSW Partners
Client:
Iomega Corporation
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98021N
Award:
1998 Interactive Silver Pencil
Agency:
Poppe Tyson Interactive
Client:
IBM
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98022N
Award:
1998 Interactive Bronze Pencil
Agency:
Grey Interactive
Client:
Dell Computer Corporation
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98023N
Award:
1998 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98074T
Award:
1998 Advertising Silver Pencil
Agency:
Young & Rubicam / Adelaide
Client:
Mitsubishi Motors Austrailia
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98075T
Award:
1998 Advertising Bronze Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98076T
Award:
1998 Advertising Gold Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98050R
Award:
1998 Advertising Silver Pencil
Agency:
Citron Haligman Bedecarre / San Francisco
Client:
Power Bar
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98051R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98052R
Award:
1998 Interactive Gold Pencil
Agency:
Medius IV
Client:
Symantec Corporation
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98028N
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98060T
Award:
1998 Advertising Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98061T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98062T