The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Bartle Bogle Hegarty / Singapore Client: Levi Strauss & Co. Japan Category: Collateral Advertising / Collateral: Brochures
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Peterson Milla Hooks / Minneapolis Client: Valentino's Pizza Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: Dr. Martens Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: Dr. Martens Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Rose Taxis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Rose Taxis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Cahan & Associates / San Francisco Client: Cadence Design Systems Category: Collateral Advertising / Collateral: Brochures
Agency: Cahan & Associates / San Francisco Client: Cor Therapeutics Category: Collateral Advertising / Collateral: Brochures
Agency: Clarity Coverdale Fury / Minneapolis Client: Millenium Import Co. Category: Collateral Advertising / Collateral: Brochures
Agency: Goodby Silverstein & Partners / San Francisco Client: Southwestern Bell Category: Collateral Advertising / Collateral: Brochures
Agency: Goodby Silverstein & Partners / San Francisco Client: Williams-Sonoma Category: Collateral Advertising / Collateral: Brochures
Agency: Nickelodeon/MTV Networks / New York Client: Nick at Nite Category: Collateral Advertising / Collateral: Brochures
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Daimler-Benz Category: Collateral Advertising / Collateral: Brochures
Agency: TBWA Chiat/Day / Venice Client: Sony Computer Entertainment Category: Collateral Advertising / Collateral: Brochures
Agency: BBDO Canada / Toronto Client: BBDO Canada Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Annie Finnegan / Stone Mountain Client: Annie Finnegan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hill Holliday Connors Cosmopulos Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Karakas Vansickle Ouellette / Portland Client: AKA Avertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: McConnaughy Stein Schmidt Brown Category: Collateral Advertising / Collateral: Self-Promotion

1998 Advertising Gold Pencil

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98032A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98033A

1998 Advertising Gold Pencil

Bartle Bogle Hegarty / Singapore

Levi Strauss & Co. Japan

Collateral Advertising / Collateral: Brochures

98031A

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98360A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98361A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98362A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98363A

1998 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Valentino's Pizza

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98364A

1998 Advertising Merit Award

Pyro / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98365A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98366A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98367A

1998 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Rose Taxis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98368A

1998 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Rose Taxis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98369A

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

Cahan & Associates / San Francisco

Cadence Design Systems

Collateral Advertising / Collateral: Brochures

98322A

1998 Advertising Merit Award

Cahan & Associates / San Francisco

Cor Therapeutics

Collateral Advertising / Collateral: Brochures

98323A

1998 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Millenium Import Co.

Collateral Advertising / Collateral: Brochures

98324A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Southwestern Bell

Collateral Advertising / Collateral: Brochures

98325A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Williams-Sonoma

Collateral Advertising / Collateral: Brochures

98326A

1998 Advertising Merit Award

Nickelodeon/MTV Networks / New York

Nick at Nite

Collateral Advertising / Collateral: Brochures

98327A

1998 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Daimler-Benz

Collateral Advertising / Collateral: Brochures

98328A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Sony Computer Entertainment

Collateral Advertising / Collateral: Brochures

98329A

1998 Advertising Merit Award

BBDO Canada / Toronto

BBDO Canada

Collateral Advertising / Collateral: Self-Promotion

98370A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral Advertising / Collateral: Self-Promotion

98371A

1998 Advertising Merit Award

Annie Finnegan / Stone Mountain

Annie Finnegan

Collateral Advertising / Collateral: Self-Promotion

98372A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hill Holliday Connors Cosmopulos

Collateral Advertising / Collateral: Self-Promotion

98373A

1998 Advertising Merit Award

Karakas Vansickle Ouellette / Portland

AKA Avertising

Collateral Advertising / Collateral: Self-Promotion

98374A

1998 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

McConnaughy Stein Schmidt Brown

Collateral Advertising / Collateral: Self-Promotion

98375A

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