Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA / Singapore Client: Novena Lighting Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Valor Tours Category: Collateral Advertising / Collateral: Posters
Agency: Palmer Jarvis DDB / Toronto Client: Nearly Naked Lingerie Category: Collateral Advertising / Collateral: Posters
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Radio
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: RIDE / Austin Client: Lesbian & Gay Rights Lobby of Texas Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: DETR Seatbelts Category: Public Service/Political / Public Service/Political Television: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Outdoor / Outdoor: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Saatchi & Saatchi / Cape Town Client: Saatchi & Saatchi Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Agulla & Baccetti / Buenos Aires Client: Renault Argentina Category: International Foreign Language Commercial / Foreigh Language Commercial Television: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Arian Lowe & Travis / Chicago Client: Checkered Past Records Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Clarity Coverdal Fury / Minneapolis Client: Millennium Import Company Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Collateral Advertising / Collateral: Brochures
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade Color Full Page or Spread: Single
Agency: Net#Work / Johannesburg Client: Virgin Atlantic Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Single

99009A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99025A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99053A

1999 Advertising Silver Pencil

TBWA / Singapore

Novena Lighting

Newspaper / Newspaper Over 600 Lines: Campaign

99005A

1999 Advertising Silver Pencil

Butler Shine & Stern / Sausalito

Valor Tours

Collateral Advertising / Collateral: Posters

99057A

1999 Advertising Silver Pencil

Palmer Jarvis DDB / Toronto

Nearly Naked Lingerie

Collateral Advertising / Collateral: Posters

99059A

1999 Advertising Silver Pencil

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Radio

99102T

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99037A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99019A

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99082T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99083T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

99086T

1999 Advertising Silver Pencil

RIDE / Austin

Lesbian & Gay Rights Lobby of Texas

Public Service/Political / Public Service/Political: Outdoor and Posters

99067A

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

99077R

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

99027A

1999 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

DETR Seatbelts

Public Service/Political / Public Service/Political Television: Single

99072T

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

99044A

1999 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Collateral Advertising / Collateral Direct Mail: Campaign

99051A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99023A

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Campaign

99092T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99093T

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Outdoor / Outdoor: Campaign

99032A

1999 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99110A

1999 Advertising Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99061A

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99099T

1999 Advertising Silver Pencil

Saatchi & Saatchi / Cape Town

Saatchi & Saatchi

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99064A

1999 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

99055A

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99089T

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Single

99002A

1999 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Renault Argentina

International Foreign Language Commercial / Foreigh Language Commercial Television: Single

99107T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99096T

1999 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

99075T

1999 Advertising Silver Pencil

Arian Lowe & Travis / Chicago

Checkered Past Records

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99016A

1999 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Economist

Trade / Trade Less Than a Page B/W or Color: Single

99042A

1999 Advertising Silver Pencil

Clarity Coverdal Fury / Minneapolis

Millennium Import Company

Collateral Advertising / Collateral Direct Mail: Single

99049A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Collateral Advertising / Collateral: Brochures

99046A

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade Color Full Page or Spread: Single

99040A

1999 Advertising Silver Pencil

Net#Work / Johannesburg

Virgin Atlantic

Non-Broadcast / Non-Broadcast Cinema: Single

99105T

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Outdoor / Outdoor: Single

99029A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Campaign

99013A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99034A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99035A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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