The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Grey Advertising / Melbourne Client: Transpot Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Bryant Fulton & Shee / Vancouver Client: Vancouver International Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: DM9 DDB Publicadade / São Paulo Client: São Paulo Museum of Art Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: RIDE / Austin Client: Lesbian & Gay Rights Lobby of Texas Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: Agulla & Baccetti / Buenos Aires Client: Renault Argentina Category: International Foreign Language Commercial / Foreigh Language Commercial Television: Single
Agency: Team One Advertising / El Segundo Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: DETR Seatbelts Category: Public Service/Political / Public Service/Political Television: Single
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Dye Van Mol & Lawrence / Nashville Client: Middle Tennessee Council Boy Scouts of America Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Arnold Communications / Boston Client: Volkswagen Category: Collateral Advertising / Collateral: Brochures
Agency: Bernstein Rein / Kansas City Client: Kansas City Ad Club Category: Collateral Advertising / Collateral: Brochures
Agency: Wieden + Kennedy / Amsterdam Client: Nike Europe Category: Collateral Advertising / Collateral: Brochures
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Outdoor / Outdoor: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Outdoor / Outdoor: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Outdoor / Outdoor: Campaign
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausalito Client: FOX Interactive Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA Simons Palmer / London Client: The Tate Gallery Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Cape Town Client: Saatchi & Saatchi Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Singapore Client: The Campaign for Famine Relief in North America Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Biltmore Estate Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Arian Lowe & Travis / Chicago Client: Checkered Past Records Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

99001A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Single

99002A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

BMW of North America

Newspaper / Newspaper Over 600 Lines: Single

99003A

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99099T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

99100T

1999 Advertising Gold Pencil

Grey Advertising / Melbourne

Transpot Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

99074T

1999 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

99075T

1999 Advertising Bronze Pencil

Bryant Fulton & Shee / Vancouver

Vancouver International Film Festival

Public Service/Political / Public Service/Political Television: Campaign

99076T

1999 Advertising Gold Pencil

DM9 DDB Publicadade / São Paulo

São Paulo Museum of Art

Public Service/Political / Public Service/Political: Outdoor and Posters

99066A

1999 Advertising Silver Pencil

RIDE / Austin

Lesbian & Gay Rights Lobby of Texas

Public Service/Political / Public Service/Political: Outdoor and Posters

99067A

1999 Advertising Bronze Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

99068A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

99079R

1999 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Renault Argentina

International Foreign Language Commercial / Foreigh Language Commercial Television: Single

99107T

1999 Advertising Gold Pencil

Team One Advertising / El Segundo

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

99071T

1999 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

DETR Seatbelts

Public Service/Political / Public Service/Political Television: Single

99072T

1999 Advertising Bronze Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

99073T

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :20 and Under: Campaign

99097T

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99037A

1999 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99038A

1999 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

99028A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Outdoor / Outdoor: Single

99029A

1999 Advertising Bronze Pencil

Leo Burnett / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Single

99030A

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99069A

1999 Advertising Bronze Pencil

Dye Van Mol & Lawrence / Nashville

Middle Tennessee Council Boy Scouts of America

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99070A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Collateral Advertising / Collateral: Brochures

99046A

1999 Advertising Bronze Pencil

Bernstein Rein / Kansas City

Kansas City Ad Club

Collateral Advertising / Collateral: Brochures

99047A

1999 Advertising Bronze Pencil

Wieden + Kennedy / Amsterdam

Nike Europe

Collateral Advertising / Collateral: Brochures

99048A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99108A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99109A

1999 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99110A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Outdoor / Outdoor: Campaign

99031A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Outdoor / Outdoor: Campaign

99032A

1999 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

TV Twelve

Outdoor / Outdoor: Campaign

99033A

1999 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

99055A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99052A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99053A

1999 Advertising Bronze Pencil

Butler Shine & Stern / Sausalito

FOX Interactive

Collateral Advertising / Collateral: Point of Purchase and In-Store

99054A

1999 Advertising Gold Pencil

TBWA Simons Palmer / London

The Tate Gallery

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99063A

1999 Advertising Silver Pencil

Saatchi & Saatchi / Cape Town

Saatchi & Saatchi

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99064A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

The Campaign for Famine Relief in North America

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99065A

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Biltmore Estate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99015A

1999 Advertising Silver Pencil

Arian Lowe & Travis / Chicago

Checkered Past Records

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99016A

1999 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99017A

1999 Advertising Gold Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99039A

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade Color Full Page or Spread: Single

99040A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99041A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Single

99008A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Single

99009A

1999 Advertising Bronze Pencil

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Single

99010A

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