The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Bates Norway / Oslo Client: Audi of Norway Category: Consumer Television / Consumer Television Over :30 Single
What Are You Getting Ready For? Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television Over :30 Single
Agency: MTV / New York Client: MTV: Video Music Awards Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristars Casino Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Dial-A-Mattress Category: Consumer Television / Consumer Radio
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: MTV / New York Client: MTV: Movie Awards Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Clemenger BBDO / Melbourne Client: Conference of Australian Milk Authorities Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: John Hancock Insurance Category: Consumer Television / Consumer Television Over :30 Single
Agency: New Deal DDB / Oslo Client: Toyota Norge Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Square One / Dallas Client: Miller Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA GGT Simons Palmer / London Client: Sony Playstation Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Standard Bank Category: Consumer Television / Consumer Television Over :30 Single
Airport Footbal Agency: Wieden + Kennedy / Amsterdam Client: Nike International Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Miami Client: United Airlines Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / New York Client: AT&T Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ackerman McQueen / Irving Client: Cherokee Casino Category: Consumer Television / Consumer Television :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single

1999 Advertising Gold Pencil

Bates Norway / Oslo

Audi of Norway

Consumer Television / Consumer Television Over :30 Single

99080T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

What Are You Getting Ready For?

Consumer Television / Consumer Television Over :30 Single

99081T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99082T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99083T

1999 Advertising Bronze Pencil

BMP DDB / London

Sony

Consumer Television / Consumer Television Over :30 Single

99084T

1999 Advertising Gold Pencil

MTV / New York

MTV: Video Music Awards

Consumer Television / Consumer Television Over :30 Single

99085T

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99088T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99089T

1999 Advertising Bronze Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99090T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99095T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99096T

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :20 and Under: Campaign

99097T

1999 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

Ameristars Casino

Consumer Television / Consumer Radio

99101T

1999 Advertising Silver Pencil

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Radio

99102T

1999 Advertising Bronze Pencil

Dweck and Campbell / New York

Dial-A-Mattress

Consumer Television / Consumer Radio

99103T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

99086T

1999 Advertising Bronze Pencil

MTV / New York

MTV: Movie Awards

Consumer Television / Consumer Television Over :30 Campaign

99087T

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Campaign

99092T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99093T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99094T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99099T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

99100T

1999 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Consumer Television / Consumer Television Over :30 Single

99479T

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television Over :30 Single

99480T

1999 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

99481T

1999 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

99482T

1999 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

99483T

1999 Advertising Merit Award

Clemenger BBDO / Melbourne

Conference of Australian Milk Authorities

Consumer Television / Consumer Television Over :30 Single

99484T

1999 Advertising Merit Award

DDB Needham / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Over :30 Single

99485T

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television Over :30 Single

99486T

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television Over :30 Single

99487T

1999 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Consumer Television / Consumer Television Over :30 Single

99488T

1999 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

John Hancock Insurance

Consumer Television / Consumer Television Over :30 Single

99489T

1999 Advertising Merit Award

New Deal DDB / Oslo

Toyota Norge

Consumer Television / Consumer Television Over :30 Single

99490T

1999 Advertising Merit Award

Saatchi & Saatchi / London

COI/Army

Consumer Television / Consumer Television Over :30 Single

99491T

1999 Advertising Merit Award

Square One / Dallas

Miller Brewing Company

Consumer Television / Consumer Television Over :30 Single

99492T

1999 Advertising Merit Award

TBWA GGT Simons Palmer / London

Sony Playstation

Consumer Television / Consumer Television Over :30 Single

99493T

1999 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Standard Bank

Consumer Television / Consumer Television Over :30 Single

99494T

1999 Advertising Merit Award

Wieden + Kennedy / Amsterdam

Nike International

Airport Footbal

Consumer Television / Consumer Television Over :30 Single

99495T

1999 Advertising Merit Award

Young & Rubicam / Miami

United Airlines

Consumer Television / Consumer Television Over :30 Single

99496T

1999 Advertising Merit Award

Young & Rubicam / New York

AT&T

Consumer Television / Consumer Television Over :30 Single

99497T

1999 Advertising Merit Award

Ackerman McQueen / Irving

Cherokee Casino

Consumer Television / Consumer Television :30 Single

99500T

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Single

99501T

1999 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

99502T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99503T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99504T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99505T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99506T

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