The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristars Casino Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Dial-A-Mattress Category: Consumer Television / Consumer Radio
Agency: TBWA Simons Palmer / London Client: The Tate Gallery Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Cape Town Client: Saatchi & Saatchi Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Singapore Client: The Campaign for Famine Relief in North America Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Blue Hypermedia / New York Client: Per Fronth / Rainforest Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Agency: Saatchi & Saatchi / Madrid Client: Volvo España SA Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Valor Tours Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Valor Tours Category: Collateral Advertising / Collateral: Posters
Agency: Palmer Jarvis DDB / Toronto Client: Nearly Naked Lingerie Category: Collateral Advertising / Collateral: Posters
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Bates Norway / Oslo Client: Audi of Norway Category: Consumer Television / Consumer Television Over :30 Single
What Are You Getting Ready For? Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television Over :30 Single
Agency: MTV / New York Client: MTV: Video Music Awards Category: Consumer Television / Consumer Television Over :30 Single
Agency: Grey Advertising / Melbourne Client: Transpot Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Bryant Fulton & Shee / Vancouver Client: Vancouver International Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: Virgin Clothing Category: Outdoor / Guerilla Advertising
Agency: TBWA Hunt Lascaris / Johannesburg Client: Wonderbra Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: MTV / New York Client: MTV: Movie Awards Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Net#Work / Johannesburg Client: Virgin Atlantic Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Wunderman Cato Johnson / Singapore Client: Thomas Consumer Electronics, Asia Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Dye Van Mol & Lawrence / Nashville Client: Middle Tennessee Council Boy Scouts of America Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: MOJO Partners / Sydney Client: Australian Red Cross Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health / COI Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign

1999 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

Ameristars Casino

Consumer Television / Consumer Radio

99101T

1999 Advertising Silver Pencil

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Radio

99102T

1999 Advertising Bronze Pencil

Dweck and Campbell / New York

Dial-A-Mattress

Consumer Television / Consumer Radio

99103T

1999 Advertising Gold Pencil

TBWA Simons Palmer / London

The Tate Gallery

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99063A

1999 Advertising Silver Pencil

Saatchi & Saatchi / Cape Town

Saatchi & Saatchi

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99064A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

The Campaign for Famine Relief in North America

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99065A

1999 Interactive Gold Pencil

Blue Hypermedia / New York

Per Fronth / Rainforest Foundation

Non-Profit Organizations / Non-Profit - Web Sites

9990

1999 Advertising Gold Pencil

Saatchi & Saatchi / Madrid

Volvo España SA

Collateral Advertising / Collateral: Posters

99056A

1999 Advertising Silver Pencil

Butler Shine & Stern / Sausalito

Valor Tours

Collateral Advertising / Collateral: Posters

99057A

1999 Advertising Bronze Pencil

Butler Shine & Stern / Sausalito

Valor Tours

Collateral Advertising / Collateral: Posters

99058A

1999 Advertising Silver Pencil

Palmer Jarvis DDB / Toronto

Nearly Naked Lingerie

Collateral Advertising / Collateral: Posters

99059A

1999 Advertising Gold Pencil

Clarke Goward Advertising / Boston

InterNutria

Trade / Trade B/W or Color Any Size: Campaign

99043A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

99044A

1999 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W or Color Any Size: Campaign

99045A

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99095T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99096T

1999 Advertising Gold Pencil

Bates Norway / Oslo

Audi of Norway

Consumer Television / Consumer Television Over :30 Single

99080T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

What Are You Getting Ready For?

Consumer Television / Consumer Television Over :30 Single

99081T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99082T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99083T

1999 Advertising Bronze Pencil

BMP DDB / London

Sony

Consumer Television / Consumer Television Over :30 Single

99084T

1999 Advertising Gold Pencil

MTV / New York

MTV: Video Music Awards

Consumer Television / Consumer Television Over :30 Single

99085T

1999 Advertising Gold Pencil

Grey Advertising / Melbourne

Transpot Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

99074T

1999 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

99075T

1999 Advertising Bronze Pencil

Bryant Fulton & Shee / Vancouver

Vancouver International Film Festival

Public Service/Political / Public Service/Political Television: Campaign

99076T

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99034A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99035A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Virgin Clothing

Outdoor / Guerilla Advertising

99036A

1999 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Wonderbra

Consumer Magazine / Magazine Color Full Page or Spead: Single

99018A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99019A

1999 Advertising Bronze Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99020A

1999 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Collateral Advertising / Collateral Direct Mail: Campaign

99051A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

99027A

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

99086T

1999 Advertising Bronze Pencil

MTV / New York

MTV: Movie Awards

Consumer Television / Consumer Television Over :30 Campaign

99087T

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Single

99008A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Single

99009A

1999 Advertising Bronze Pencil

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Single

99010A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Non-Broadcast / Non-Broadcast Cinema: Single

99104T

1999 Advertising Silver Pencil

Net#Work / Johannesburg

Virgin Atlantic

Non-Broadcast / Non-Broadcast Cinema: Single

99105T

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99025A

1999 Advertising Bronze Pencil

Wunderman Cato Johnson / Singapore

Thomas Consumer Electronics, Asia

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99026A

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99069A

1999 Advertising Bronze Pencil

Dye Van Mol & Lawrence / Nashville

Middle Tennessee Council Boy Scouts of America

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99070A

1999 Advertising Gold Pencil

MOJO Partners / Sydney

Australian Red Cross

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99060A

1999 Advertising Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99061A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Department of Health / COI

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99062A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Campaign

99092T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99093T

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