The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Markenfilm Category: Non-Broadcast / Non-Broadcast Out-of-Home: Single
Agency: Blue Hypermedia / New York Client: Per Fronth / Rainforest Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: TBWA Simons Palmer / London Client: The Tate Gallery Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Hampel Stefanides / New York Client: 5th Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristars Casino Category: Consumer Television / Consumer Radio
Agency: Saatchi & Saatchi / Madrid Client: Volvo España SA Category: Collateral Advertising / Collateral: Posters
Agency: Grey Advertising / Melbourne Client: Transpot Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Outdoor / Outdoor: Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Wonderbra Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Hollywood Video Agency: Cliff Freeman and Partners Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Biltmore Estate Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: DM9 DDB Publicadade / São Paulo Client: São Paulo Museum of Art Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: MOJO Partners / Sydney Client: Australian Red Cross Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Team One Advertising / El Segundo Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Bates Norway / Oslo Client: Audi of Norway Category: Consumer Television / Consumer Television Over :30 Single
What Are You Getting Ready For? Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: MTV / New York Client: MTV: Video Music Awards Category: Consumer Television / Consumer Television Over :30 Single

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :20 and Under: Campaign

99097T

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99069A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99108A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99109A

1999 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Markenfilm

Non-Broadcast / Non-Broadcast Out-of-Home: Single

99106T

1999 Interactive Gold Pencil

Blue Hypermedia / New York

Per Fronth / Rainforest Foundation

Non-Profit Organizations / Non-Profit - Web Sites

9990

1999 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

99028A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

99079R

1999 Advertising Gold Pencil

TBWA Simons Palmer / London

The Tate Gallery

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99063A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99021A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99022A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

99001A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Non-Broadcast / Non-Broadcast Cinema: Single

99104T

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Single

99008A

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

1999 Advertising Gold Pencil

Hampel Stefanides / New York

5th Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Campaign

99011A

1999 Advertising Gold Pencil

Palmer Jarvis DDB / Vancouver

TV Twelve

Newspaper / Newspaper 600 Lines or Less: Campaign

99012A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Campaign

99004A

1999 Advertising Gold Pencil

Clarke Goward Advertising / Boston

InterNutria

Trade / Trade B/W or Color Any Size: Campaign

99043A

1999 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

Ameristars Casino

Consumer Television / Consumer Radio

99101T

1999 Advertising Gold Pencil

Saatchi & Saatchi / Madrid

Volvo España SA

Collateral Advertising / Collateral: Posters

99056A

1999 Advertising Gold Pencil

Grey Advertising / Melbourne

Transpot Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

99074T

1999 Advertising Gold Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99039A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Outdoor / Outdoor: Campaign

99031A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99088T

1999 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Wonderbra

Consumer Magazine / Magazine Color Full Page or Spead: Single

99018A

1999 Advertising Gold Pencil

Cliff Freeman and Partners

Hollywood Video

Hollywood Video

Consumer Radio / Consumer Radio: Single

99592A

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Biltmore Estate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99015A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99052A

1999 Advertising Gold Pencil

DM9 DDB Publicadade / São Paulo

São Paulo Museum of Art

Public Service/Political / Public Service/Political: Outdoor and Posters

99066A

1999 Advertising Gold Pencil

MOJO Partners / Sydney

Australian Red Cross

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99060A

1999 Advertising Gold Pencil

Team One Advertising / El Segundo

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

99071T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99095T

1999 Advertising Gold Pencil

Bates Norway / Oslo

Audi of Norway

Consumer Television / Consumer Television Over :30 Single

99080T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

What Are You Getting Ready For?

Consumer Television / Consumer Television Over :30 Single

99081T

1999 Advertising Gold Pencil

MTV / New York

MTV: Video Music Awards

Consumer Television / Consumer Television Over :30 Single

99085T

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