The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: TBWA / Singapore Client: Novena Lighting Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DM9 DDB Publicadade / São Paulo Client: Fohla de São Paulo Newspaper Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Mad Dogs & Englishmen / New York Client: The Economist Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Dye Van Mol & Lawrence / Nashville Client: Middle Tennessee Council Boy Scouts of America Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: DM9 DDB Publicadade / São Paulo Client: São Paulo Museum of Art Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: RIDE / Austin Client: Lesbian & Gay Rights Lobby of Texas Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: MTV / New York Client: MTV: Movie Awards Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristars Casino Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Dial-A-Mattress Category: Consumer Television / Consumer Radio
Agency: TBWA Simons Palmer / London Client: The Tate Gallery Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Cape Town Client: Saatchi & Saatchi Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Singapore Client: The Campaign for Famine Relief in North America Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Net#Work / Johannesburg Client: Virgin Atlantic Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: Virgin Clothing Category: Outdoor / Guerilla Advertising
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single

1999 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Collateral Advertising / Collateral Direct Mail: Campaign

99051A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Campaign

99004A

1999 Advertising Silver Pencil

TBWA / Singapore

Novena Lighting

Newspaper / Newspaper Over 600 Lines: Campaign

99005A

1999 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Campaign

99006A

1999 Advertising Bronze Pencil

DM9 DDB Publicadade / São Paulo

Fohla de São Paulo Newspaper

Newspaper / Newspaper Over 600 Lines: Campaign

99007A

1999 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Economist

Trade / Trade Less Than a Page B/W or Color: Single

99042A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Campaign

99092T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99093T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99094T

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99069A

1999 Advertising Bronze Pencil

Dye Van Mol & Lawrence / Nashville

Middle Tennessee Council Boy Scouts of America

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99070A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Single

99008A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Single

99009A

1999 Advertising Bronze Pencil

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Single

99010A

1999 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

99055A

1999 Advertising Gold Pencil

DM9 DDB Publicadade / São Paulo

São Paulo Museum of Art

Public Service/Political / Public Service/Political: Outdoor and Posters

99066A

1999 Advertising Silver Pencil

RIDE / Austin

Lesbian & Gay Rights Lobby of Texas

Public Service/Political / Public Service/Political: Outdoor and Posters

99067A

1999 Advertising Bronze Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

99068A

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

99086T

1999 Advertising Bronze Pencil

MTV / New York

MTV: Movie Awards

Consumer Television / Consumer Television Over :30 Campaign

99087T

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99021A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99022A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99023A

1999 Advertising Bronze Pencil

Clarke Goward Advertising / Boston

InterNutria

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99024A

1999 Advertising Gold Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99039A

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade Color Full Page or Spread: Single

99040A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99041A

1999 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

Ameristars Casino

Consumer Television / Consumer Radio

99101T

1999 Advertising Silver Pencil

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Radio

99102T

1999 Advertising Bronze Pencil

Dweck and Campbell / New York

Dial-A-Mattress

Consumer Television / Consumer Radio

99103T

1999 Advertising Gold Pencil

TBWA Simons Palmer / London

The Tate Gallery

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99063A

1999 Advertising Silver Pencil

Saatchi & Saatchi / Cape Town

Saatchi & Saatchi

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99064A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

The Campaign for Famine Relief in North America

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99065A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

99001A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Single

99002A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

BMW of North America

Newspaper / Newspaper Over 600 Lines: Single

99003A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Non-Broadcast / Non-Broadcast Cinema: Single

99104T

1999 Advertising Silver Pencil

Net#Work / Johannesburg

Virgin Atlantic

Non-Broadcast / Non-Broadcast Cinema: Single

99105T

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99034A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99035A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Virgin Clothing

Outdoor / Guerilla Advertising

99036A

1999 Advertising Gold Pencil

Clarke Goward Advertising / Boston

InterNutria

Trade / Trade B/W or Color Any Size: Campaign

99043A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

99044A

1999 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W or Color Any Size: Campaign

99045A

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99099T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

99100T

1999 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

99028A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Outdoor / Outdoor: Single

99029A

Follow Us