Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Markenfilm Category: Non-Broadcast / Non-Broadcast Out-of-Home: Single
Agency: Saatchi & Saatchi / Madrid Client: Volvo España SA Category: Collateral Advertising / Collateral: Posters
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristars Casino Category: Consumer Television / Consumer Radio
Agency: Blue Hypermedia / New York Client: Per Fronth / Rainforest Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Agency: TBWA Hunt Lascaris / Johannesburg Client: Wonderbra Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Bates Norway / Oslo Client: Audi of Norway Category: Consumer Television / Consumer Television Over :30 Single
What Are You Getting Ready For? Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: MTV / New York Client: MTV: Video Music Awards Category: Consumer Television / Consumer Television Over :30 Single
Agency: DM9 DDB Publicadade / São Paulo Client: São Paulo Museum of Art Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Hollywood Video Agency: Cliff Freeman and Partners Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Team One Advertising / El Segundo Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Outdoor / Outdoor: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: MOJO Partners / Sydney Client: Australian Red Cross Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Simons Palmer / London Client: The Tate Gallery Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Grey Advertising / Melbourne Client: Transpot Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Biltmore Estate Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Hampel Stefanides / New York Client: 5th Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Single

99008A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99052A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Campaign

99004A

1999 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Markenfilm

Non-Broadcast / Non-Broadcast Out-of-Home: Single

99106T

1999 Advertising Gold Pencil

Saatchi & Saatchi / Madrid

Volvo España SA

Collateral Advertising / Collateral: Posters

99056A

1999 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

Ameristars Casino

Consumer Television / Consumer Radio

99101T

1999 Interactive Gold Pencil

Blue Hypermedia / New York

Per Fronth / Rainforest Foundation

Non-Profit Organizations / Non-Profit - Web Sites

9990

1999 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Wonderbra

Consumer Magazine / Magazine Color Full Page or Spead: Single

99018A

1999 Advertising Gold Pencil

Bates Norway / Oslo

Audi of Norway

Consumer Television / Consumer Television Over :30 Single

99080T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

What Are You Getting Ready For?

Consumer Television / Consumer Television Over :30 Single

99081T

1999 Advertising Gold Pencil

MTV / New York

MTV: Video Music Awards

Consumer Television / Consumer Television Over :30 Single

99085T

1999 Advertising Gold Pencil

DM9 DDB Publicadade / São Paulo

São Paulo Museum of Art

Public Service/Political / Public Service/Political: Outdoor and Posters

99066A

1999 Advertising Gold Pencil

Cliff Freeman and Partners

Hollywood Video

Hollywood Video

Consumer Radio / Consumer Radio: Single

99592A

1999 Advertising Gold Pencil

Team One Advertising / El Segundo

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

99071T

1999 Advertising Gold Pencil

Clarke Goward Advertising / Boston

InterNutria

Trade / Trade B/W or Color Any Size: Campaign

99043A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99021A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99022A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Outdoor / Outdoor: Campaign

99031A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99108A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99109A

1999 Advertising Gold Pencil

MOJO Partners / Sydney

Australian Red Cross

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99060A

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

1999 Advertising Gold Pencil

TBWA Simons Palmer / London

The Tate Gallery

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99063A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

99079R

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99088T

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

99001A

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99095T

1999 Advertising Gold Pencil

Grey Advertising / Melbourne

Transpot Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

99074T

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Biltmore Estate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99015A

1999 Advertising Gold Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99039A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Non-Broadcast / Non-Broadcast Cinema: Single

99104T

1999 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

99028A

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99069A

1999 Advertising Gold Pencil

Hampel Stefanides / New York

5th Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Campaign

99011A

1999 Advertising Gold Pencil

Palmer Jarvis DDB / Vancouver

TV Twelve

Newspaper / Newspaper 600 Lines or Less: Campaign

99012A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :20 and Under: Campaign

99097T


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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