The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / Cape Town Client: Saatchi & Saatchi Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: Arian Lowe & Travis / Chicago Client: Checkered Past Records Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: DETR Seatbelts Category: Public Service/Political / Public Service/Political Television: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Outdoor / Outdoor: Campaign
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Radio
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Butler Shine & Stern / Sausalito Client: Valor Tours Category: Collateral Advertising / Collateral: Posters
Agency: Palmer Jarvis DDB / Toronto Client: Nearly Naked Lingerie Category: Collateral Advertising / Collateral: Posters
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Collateral Advertising / Collateral: Brochures
Agency: Clarity Coverdal Fury / Minneapolis Client: Millennium Import Company Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: RIDE / Austin Client: Lesbian & Gay Rights Lobby of Texas Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: TBWA / Singapore Client: Novena Lighting Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Agency: Net#Work / Johannesburg Client: Virgin Atlantic Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Agulla & Baccetti / Buenos Aires Client: Renault Argentina Category: International Foreign Language Commercial / Foreigh Language Commercial Television: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade Color Full Page or Spread: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign

1999 Advertising Silver Pencil

Saatchi & Saatchi / Cape Town

Saatchi & Saatchi

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99064A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99034A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99035A

1999 Advertising Silver Pencil

Arian Lowe & Travis / Chicago

Checkered Past Records

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99016A

1999 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

DETR Seatbelts

Public Service/Political / Public Service/Political Television: Single

99072T

1999 Advertising Silver Pencil

Mad Dogs & Englishmen / New York

The Economist

Trade / Trade Less Than a Page B/W or Color: Single

99042A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Single

99009A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

99027A

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

99086T

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Outdoor / Outdoor: Campaign

99032A

1999 Advertising Silver Pencil

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Radio

99102T

1999 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

99055A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99053A

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99037A

1999 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99110A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99019A

1999 Advertising Silver Pencil

Butler Shine & Stern / Sausalito

Valor Tours

Collateral Advertising / Collateral: Posters

99057A

1999 Advertising Silver Pencil

Palmer Jarvis DDB / Toronto

Nearly Naked Lingerie

Collateral Advertising / Collateral: Posters

99059A

1999 Advertising Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99061A

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Campaign

99092T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99093T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

99077R

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99099T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99082T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99083T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99096T

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Collateral Advertising / Collateral: Brochures

99046A

1999 Advertising Silver Pencil

Clarity Coverdal Fury / Minneapolis

Millennium Import Company

Collateral Advertising / Collateral Direct Mail: Single

99049A

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99089T

1999 Advertising Silver Pencil

RIDE / Austin

Lesbian & Gay Rights Lobby of Texas

Public Service/Political / Public Service/Political: Outdoor and Posters

99067A

1999 Advertising Silver Pencil

TBWA / Singapore

Novena Lighting

Newspaper / Newspaper Over 600 Lines: Campaign

99005A

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99025A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Single

99002A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Outdoor / Outdoor: Single

99029A

1999 Advertising Silver Pencil

Net#Work / Johannesburg

Virgin Atlantic

Non-Broadcast / Non-Broadcast Cinema: Single

99105T

1999 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Renault Argentina

International Foreign Language Commercial / Foreigh Language Commercial Television: Single

99107T

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99023A

1999 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Collateral Advertising / Collateral Direct Mail: Campaign

99051A

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade Color Full Page or Spread: Single

99040A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Campaign

99013A

1999 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

99075T

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

99044A

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