The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Bryant Fulton & Shee / Vancouver Client: Vancouver International Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Sandstrom Design / Portland Client: Graphic Arts Center Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA Hunt Lascaris / Johannesburg Client: Nando's Chickenland Category: Consumer Radio / Consumer Radio: Single
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Saatchi & Saatchi / London Client: Virgin Clothing Category: Outdoor / Guerilla Advertising
Agency: Bernstein Rein / Kansas City Client: Kansas City Ad Club Category: Collateral Advertising / Collateral: Brochures
Agency: Wieden + Kennedy / Amsterdam Client: Nike Europe Category: Collateral Advertising / Collateral: Brochures
Agency: Saatchi & Saatchi / Singapore Client: The Campaign for Famine Relief in North America Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: MTV / New York Client: MTV: Movie Awards Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Butler Shine & Stern / Sausalito Client: Valor Tours Category: Collateral Advertising / Collateral: Posters
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Dye Van Mol & Lawrence / Nashville Client: Middle Tennessee Council Boy Scouts of America Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Dweck and Campbell / New York Client: Dial-A-Mattress Category: Consumer Television / Consumer Radio
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Department of Health / COI Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Leo Burnett / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Single
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Butler Shine & Stern / Sausalito Client: FOX Interactive Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Outdoor / Outdoor: Campaign
Agency: Wunderman Cato Johnson / Singapore Client: Thomas Consumer Electronics, Asia Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DM9 DDB Publicadade / São Paulo Client: Fohla de São Paulo Newspaper Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

99100T

1999 Advertising Bronze Pencil

Bryant Fulton & Shee / Vancouver

Vancouver International Film Festival

Public Service/Political / Public Service/Political Television: Campaign

99076T

1999 Advertising Bronze Pencil

Sandstrom Design / Portland

Graphic Arts Center

Collateral Advertising / Collateral Direct Mail: Single

99050A

1999 Advertising Bronze Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Campaign

99014A

1999 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Nando's Chickenland

Consumer Radio / Consumer Radio: Single

99078R

1999 Advertising Bronze Pencil

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Single

99010A

1999 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W or Color Any Size: Campaign

99045A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Virgin Clothing

Outdoor / Guerilla Advertising

99036A

1999 Advertising Bronze Pencil

Bernstein Rein / Kansas City

Kansas City Ad Club

Collateral Advertising / Collateral: Brochures

99047A

1999 Advertising Bronze Pencil

Wieden + Kennedy / Amsterdam

Nike Europe

Collateral Advertising / Collateral: Brochures

99048A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

The Campaign for Famine Relief in North America

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99065A

1999 Advertising Bronze Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

99073T

1999 Advertising Bronze Pencil

MTV / New York

MTV: Movie Awards

Consumer Television / Consumer Television Over :30 Campaign

99087T

1999 Advertising Bronze Pencil

Butler Shine & Stern / Sausalito

Valor Tours

Collateral Advertising / Collateral: Posters

99058A

1999 Advertising Bronze Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

99068A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

BMW of North America

Newspaper / Newspaper Over 600 Lines: Single

99003A

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99094T

1999 Advertising Bronze Pencil

Dye Van Mol & Lawrence / Nashville

Middle Tennessee Council Boy Scouts of America

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99070A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99041A

1999 Advertising Bronze Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99020A

1999 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99038A

1999 Advertising Bronze Pencil

Dweck and Campbell / New York

Dial-A-Mattress

Consumer Television / Consumer Radio

99103T

1999 Advertising Bronze Pencil

BMP DDB / London

Sony

Consumer Television / Consumer Television Over :30 Single

99084T

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Department of Health / COI

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99062A

1999 Advertising Bronze Pencil

Leo Burnett / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Single

99030A

1999 Advertising Bronze Pencil

Clarke Goward Advertising / Boston

InterNutria

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99024A

1999 Advertising Bronze Pencil

Butler Shine & Stern / Sausalito

FOX Interactive

Collateral Advertising / Collateral: Point of Purchase and In-Store

99054A

1999 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

TV Twelve

Outdoor / Outdoor: Campaign

99033A

1999 Advertising Bronze Pencil

Wunderman Cato Johnson / Singapore

Thomas Consumer Electronics, Asia

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99026A

1999 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99017A

1999 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Campaign

99006A

1999 Advertising Bronze Pencil

DM9 DDB Publicadade / São Paulo

Fohla de São Paulo Newspaper

Newspaper / Newspaper Over 600 Lines: Campaign

99007A

1999 Advertising Bronze Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99090T

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