Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Wunderman Cato Johnson / Singapore Client: Thomas Consumer Electronics, Asia Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Butler Shine & Stern / Sausalito Client: FOX Interactive Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DM9 DDB Publicadade / São Paulo Client: Fohla de São Paulo Newspaper Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Valor Tours Category: Collateral Advertising / Collateral: Posters
Agency: Dweck and Campbell / New York Client: Dial-A-Mattress Category: Consumer Television / Consumer Radio
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television Over :30 Single
Agency: MTV / New York Client: MTV: Movie Awards Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: TBWA Hunt Lascaris / Johannesburg Client: Nando's Chickenland Category: Consumer Radio / Consumer Radio: Single
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Outdoor / Outdoor: Campaign
Agency: Saatchi & Saatchi / London Client: Department of Health / COI Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Saatchi & Saatchi / Singapore Client: The Campaign for Famine Relief in North America Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Bryant Fulton & Shee / Vancouver Client: Vancouver International Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Sandstrom Design / Portland Client: Graphic Arts Center Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bernstein Rein / Kansas City Client: Kansas City Ad Club Category: Collateral Advertising / Collateral: Brochures
Agency: Wieden + Kennedy / Amsterdam Client: Nike Europe Category: Collateral Advertising / Collateral: Brochures
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leo Burnett / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Single
Agency: Dye Van Mol & Lawrence / Nashville Client: Middle Tennessee Council Boy Scouts of America Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / London Client: Virgin Clothing Category: Outdoor / Guerilla Advertising

1999 Advertising Bronze Pencil

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Single

99010A

1999 Advertising Bronze Pencil

Wunderman Cato Johnson / Singapore

Thomas Consumer Electronics, Asia

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99026A

1999 Advertising Bronze Pencil

Butler Shine & Stern / Sausalito

FOX Interactive

Collateral Advertising / Collateral: Point of Purchase and In-Store

99054A

1999 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Campaign

99006A

1999 Advertising Bronze Pencil

DM9 DDB Publicadade / São Paulo

Fohla de São Paulo Newspaper

Newspaper / Newspaper Over 600 Lines: Campaign

99007A

1999 Advertising Bronze Pencil

Butler Shine & Stern / Sausalito

Valor Tours

Collateral Advertising / Collateral: Posters

99058A

1999 Advertising Bronze Pencil

Dweck and Campbell / New York

Dial-A-Mattress

Consumer Television / Consumer Radio

99103T

1999 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99038A

1999 Advertising Bronze Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99020A

1999 Advertising Bronze Pencil

BMP DDB / London

Sony

Consumer Television / Consumer Television Over :30 Single

99084T

1999 Advertising Bronze Pencil

MTV / New York

MTV: Movie Awards

Consumer Television / Consumer Television Over :30 Campaign

99087T

1999 Advertising Bronze Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

99068A

1999 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Nando's Chickenland

Consumer Radio / Consumer Radio: Single

99078R

1999 Advertising Bronze Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

99073T

1999 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W or Color Any Size: Campaign

99045A

1999 Advertising Bronze Pencil

Clarke Goward Advertising / Boston

InterNutria

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99024A

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99094T

1999 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

TV Twelve

Outdoor / Outdoor: Campaign

99033A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Department of Health / COI

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99062A

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

99100T

1999 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

The Campaign for Famine Relief in North America

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99065A

1999 Advertising Bronze Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99090T

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

BMW of North America

Newspaper / Newspaper Over 600 Lines: Single

99003A

1999 Advertising Bronze Pencil

Bryant Fulton & Shee / Vancouver

Vancouver International Film Festival

Public Service/Political / Public Service/Political Television: Campaign

99076T

1999 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99017A

1999 Advertising Bronze Pencil

Sandstrom Design / Portland

Graphic Arts Center

Collateral Advertising / Collateral Direct Mail: Single

99050A

1999 Advertising Bronze Pencil

Bernstein Rein / Kansas City

Kansas City Ad Club

Collateral Advertising / Collateral: Brochures

99047A

1999 Advertising Bronze Pencil

Wieden + Kennedy / Amsterdam

Nike Europe

Collateral Advertising / Collateral: Brochures

99048A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99041A

1999 Advertising Bronze Pencil

Leo Burnett / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Single

99030A

1999 Advertising Bronze Pencil

Dye Van Mol & Lawrence / Nashville

Middle Tennessee Council Boy Scouts of America

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99070A

1999 Advertising Bronze Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Campaign

99014A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Virgin Clothing

Outdoor / Guerilla Advertising

99036A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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