The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Ground Zero / Marina del Ray Client: ESPN 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: MOJO Partners / Auckland Client: Bluebirds Foods Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Mother / London Client: Van Den Bergh Foods Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bates / Kuala Lumpur Client: Mugshots Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Di Zinno Thompson / San Diego Client: San Diego Convention & Visitors Bureau Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: Minneapolis Art Directors/Copywriters Club Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Curtis Johnson & Associates Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Domtar Papers Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Leo Burnett / Hong Kong Client: The Hide Away Herbal Aromatic Spa Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: McKinney & Silver / Raleigh Client: Triangle Brick Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: The Martin Agency / Charlotte Client: Charlotte Hornets Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Charlotte Hornets Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Sydney Client: No Frills Funerals Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30 Campaign
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristar Casinos Category: Consumer Television / Consumer Television :30 Campaign
Agency: Lowe & Partners/SMS / New York Client: Excite Category: Consumer Television / Consumer Television :30 Campaign
Agency: McCann-Erickson / New York Client: MasterCard Category: Consumer Television / Consumer Television :30 Campaign
Agency: Messner Vetere Berger McNamee Schmetterer/EuroRSCG / New York Client: Intel Category: Consumer Television / Consumer Television :30 Campaign
Agency: Odiorne Wilde Narraway & Partners / San Francisco Client: Electronic Arts Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg Client: IGN Superspreads Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: DeVito/Verdi / New York Client: Daffy's Category: Outdoor / Guerilla Advertising
Agency: Fallon McElligott / Minneapolis Client: The Firm Category: Outdoor / Guerilla Advertising
Agency: Fallon McElligott / Minneapolis Client: Skylab Imaging Category: Outdoor / Guerilla Advertising
Agency: Fallon McElligott / Minneapolis Client: Skylab Imaging Category: Outdoor / Guerilla Advertising
Agency: Fallon McElligott / Minneapolis Client: Skylab Imaging Category: Outdoor / Guerilla Advertising
Agency: JACK / Venice Client: Gold's Gym Franchising Category: Outdoor / Guerilla Advertising
Agency: Net#Work / Johannesburg Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising
Agency: The New Colenso / Wellington Client: Work and Income NZ Category: Outdoor / Guerilla Advertising
Agency: Abbott Mead Vickers.BBDO / London Client: DETR Drink Drive Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Acme Advertising / San Francisco Client: The UFO Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Butler Shine & Stern / Sausalito Client: Canadian Paraplegic Association Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Butler Shine & Stern / Sausalito Client: National Jazz Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cramer-Krasselt / Chicago Client: College Football Hall of Fame Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Greenberg Seronick O'Leary & Partners / Boston Client: Massachusetts Society for the Prevention of Cruelty to Children Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Greenberg Seronick O'Leary & Partners / Boston Client: Massachusetts Society for the Prevention of Cruelty to Children Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: GSD&M / Austin Client: Parents Anonymous of Texas Category: Public Service/Political / Public Service/Political: Outdoor and Posters

1999 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

99557T

1999 Advertising Merit Award

Ground Zero / Marina del Ray

ESPN 2

Consumer Television / Consumer Television Varying Lengths: Campaign

99558T

1999 Advertising Merit Award

MOJO Partners / Auckland

Bluebirds Foods

Consumer Television / Consumer Television Varying Lengths: Campaign

99559T

1999 Advertising Merit Award

Mother / London

Van Den Bergh Foods

Consumer Television / Consumer Television Varying Lengths: Campaign

99560T

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Collateral Advertising / Collateral Direct Mail: Single

99356A

1999 Advertising Merit Award

Bates / Kuala Lumpur

Mugshots

Collateral Advertising / Collateral Direct Mail: Single

99357A

1999 Advertising Merit Award

Di Zinno Thompson / San Diego

San Diego Convention & Visitors Bureau

Collateral Advertising / Collateral Direct Mail: Single

99358A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Minneapolis Art Directors/Copywriters Club

Collateral Advertising / Collateral Direct Mail: Single

99359A

1999 Advertising Merit Award

Hunt Adkins / Minneapolis

Curtis Johnson & Associates

Collateral Advertising / Collateral Direct Mail: Single

99360A

1999 Advertising Merit Award

Hunt Adkins / Minneapolis

Domtar Papers

Collateral Advertising / Collateral Direct Mail: Single

99361A

1999 Advertising Merit Award

Leo Burnett / Hong Kong

The Hide Away Herbal Aromatic Spa

Collateral Advertising / Collateral Direct Mail: Single

99362A

1999 Advertising Merit Award

McKinney & Silver / Raleigh

Triangle Brick

Collateral Advertising / Collateral Direct Mail: Single

99363A

1999 Advertising Merit Award

The Martin Agency / Charlotte

Charlotte Hornets

Newspaper / Newspaper 600 Lines or Less: Campaign

99173A

1999 Advertising Merit Award

The Martin Agency / Charlotte

Charlotte Hornets

Newspaper / Newspaper 600 Lines or Less: Campaign

99174A

1999 Advertising Merit Award

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Campaign

99175A

1999 Advertising Merit Award

Saatchi & Saatchi / Sydney

No Frills Funerals

Newspaper / Newspaper 600 Lines or Less: Campaign

99176A

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Campaign

99532T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99533T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99534T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30 Campaign

99535T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30 Campaign

99536T

1999 Advertising Merit Award

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Television :30 Campaign

99537T

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99538T

1999 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Ameristar Casinos

Consumer Television / Consumer Television :30 Campaign

99539T

1999 Advertising Merit Award

Lowe & Partners/SMS / New York

Excite

Consumer Television / Consumer Television :30 Campaign

99540T

1999 Advertising Merit Award

McCann-Erickson / New York

MasterCard

Consumer Television / Consumer Television :30 Campaign

99541T

1999 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/EuroRSCG / New York

Intel

Consumer Television / Consumer Television :30 Campaign

99542T

1999 Advertising Merit Award

Odiorne Wilde Narraway & Partners / San Francisco

Electronic Arts

Consumer Television / Consumer Television :30 Campaign

99543T

1999 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Consumer Television / Consumer Television :30 Campaign

99544T

1999 Advertising Merit Award

Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg

IGN Superspreads

Consumer Television / Consumer Television :30 Campaign

99545T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

99546T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99547T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99548T

1999 Advertising Merit Award

DeVito/Verdi / New York

Daffy's

Outdoor / Guerilla Advertising

99300A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

The Firm

Outdoor / Guerilla Advertising

99301A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Skylab Imaging

Outdoor / Guerilla Advertising

99302A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Skylab Imaging

Outdoor / Guerilla Advertising

99303A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Skylab Imaging

Outdoor / Guerilla Advertising

99304A

1999 Advertising Merit Award

JACK / Venice

Gold's Gym Franchising

Outdoor / Guerilla Advertising

99305A

1999 Advertising Merit Award

Net#Work / Johannesburg

Virgin Atlantic

Outdoor / Guerilla Advertising

99306A

1999 Advertising Merit Award

The New Colenso / Wellington

Work and Income NZ

Outdoor / Guerilla Advertising

99307A

1999 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

DETR Drink Drive

Public Service/Political / Public Service/Political: Outdoor and Posters

99442A

1999 Advertising Merit Award

Acme Advertising / San Francisco

The UFO Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

99443A

1999 Advertising Merit Award

Butler Shine & Stern / Sausalito

Canadian Paraplegic Association

Public Service/Political / Public Service/Political: Outdoor and Posters

99444A

1999 Advertising Merit Award

Butler Shine & Stern / Sausalito

National Jazz Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

99445A

1999 Advertising Merit Award

Cramer-Krasselt / Chicago

College Football Hall of Fame

Public Service/Political / Public Service/Political: Outdoor and Posters

99446A

1999 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political: Outdoor and Posters

99447A

1999 Advertising Merit Award

Greenberg Seronick O'Leary & Partners / Boston

Massachusetts Society for the Prevention of Cruelty to Children

Public Service/Political / Public Service/Political: Outdoor and Posters

99448A

1999 Advertising Merit Award

Greenberg Seronick O'Leary & Partners / Boston

Massachusetts Society for the Prevention of Cruelty to Children

Public Service/Political / Public Service/Political: Outdoor and Posters

99449A

1999 Advertising Merit Award

GSD&M / Austin

Parents Anonymous of Texas

Public Service/Political / Public Service/Political: Outdoor and Posters

99450A

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