The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: The Martin Agency / Charlotte Client: Charlotte Hornets Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Charlotte Hornets Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Sydney Client: No Frills Funerals Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Bayless & Partners / Atlanta Client: Wing Zone Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Caribou Coffee Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: The Consortium / Milwaukee Client: Kist Bottling Company Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: The Consortium / Milwaukee Client: Kist Bottling Company Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Galaxy / Singapore Client: Koning Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Galaxy / Singapore Client: Koning Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: INK / Singapore Client: The Tricon Restaurants Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Periscope / Minneapolis Client: Lyfe Tyme Grills Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Publicis & Hal Riney / San Francisco Client: Saturn Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Miller Brewing Company Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: SMC / Richmond Client: Whistler Radar Detectors Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA Hunt Lascaris / Johannesburg Client: Wonderbra Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TDA Advertising & Design / Longmont Client: Urban Angler Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: West & Vaughan / Durham Client: Pinehurst Candles Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Young & Rubicam / Chicago Client: H&R Block Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Cliff Freeman and Partners / New York Client: Sauza Conmemorativo Category: Outdoor / Outdoor: Campaign
Agency: Cliff Freeman and Partners / New York Client: Sauza Conmemorativo Category: Outdoor / Outdoor: Campaign
Agency: Cliff Freeman and Partners / New York Client: Sauza Conmemorativo Category: Outdoor / Outdoor: Campaign
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / Singapore Client: Guinness Asia Pacific Category: Outdoor / Outdoor: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Outdoor / Outdoor: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30 Campaign
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristar Casinos Category: Consumer Television / Consumer Television :30 Campaign
Agency: Lowe & Partners/SMS / New York Client: Excite Category: Consumer Television / Consumer Television :30 Campaign
Agency: McCann-Erickson / New York Client: MasterCard Category: Consumer Television / Consumer Television :30 Campaign
Agency: Messner Vetere Berger McNamee Schmetterer/EuroRSCG / New York Client: Intel Category: Consumer Television / Consumer Television :30 Campaign
Agency: Odiorne Wilde Narraway & Partners / San Francisco Client: Electronic Arts Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg Client: IGN Superspreads Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Huey/Paprocki / Atlanta Client: Cartoon Network Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Huey/Paprocki / Atlanta Client: Cartoon Network Category: Trade / Trade Less Than a Page B/W or Color: Single

1999 Advertising Merit Award

The Martin Agency / Charlotte

Charlotte Hornets

Newspaper / Newspaper 600 Lines or Less: Campaign

99173A

1999 Advertising Merit Award

The Martin Agency / Charlotte

Charlotte Hornets

Newspaper / Newspaper 600 Lines or Less: Campaign

99174A

1999 Advertising Merit Award

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Campaign

99175A

1999 Advertising Merit Award

Saatchi & Saatchi / Sydney

No Frills Funerals

Newspaper / Newspaper 600 Lines or Less: Campaign

99176A

1999 Advertising Merit Award

Bayless & Partners / Atlanta

Wing Zone

Collateral Advertising / Collateral: Point of Purchase and In-Store

99368A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Caribou Coffee

Collateral Advertising / Collateral: Point of Purchase and In-Store

99369A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99370A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99371A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99372A

1999 Advertising Merit Award

The Consortium / Milwaukee

Kist Bottling Company

Collateral Advertising / Collateral: Point of Purchase and In-Store

99373A

1999 Advertising Merit Award

The Consortium / Milwaukee

Kist Bottling Company

Collateral Advertising / Collateral: Point of Purchase and In-Store

99374A

1999 Advertising Merit Award

Galaxy / Singapore

Koning

Collateral Advertising / Collateral: Point of Purchase and In-Store

99375A

1999 Advertising Merit Award

Galaxy / Singapore

Koning

Collateral Advertising / Collateral: Point of Purchase and In-Store

99376A

1999 Advertising Merit Award

INK / Singapore

The Tricon Restaurants

Collateral Advertising / Collateral: Point of Purchase and In-Store

99377A

1999 Advertising Merit Award

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99378A

1999 Advertising Merit Award

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99379A

1999 Advertising Merit Award

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99380A

1999 Advertising Merit Award

Periscope / Minneapolis

Lyfe Tyme Grills

Collateral Advertising / Collateral: Point of Purchase and In-Store

99381A

1999 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Saturn Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99382A

1999 Advertising Merit Award

Sandstrom Design / Portland

Miller Brewing Company

Collateral Advertising / Collateral: Point of Purchase and In-Store

99383A

1999 Advertising Merit Award

SMC / Richmond

Whistler Radar Detectors

Collateral Advertising / Collateral: Point of Purchase and In-Store

99384A

1999 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Wonderbra

Collateral Advertising / Collateral: Point of Purchase and In-Store

99385A

1999 Advertising Merit Award

TDA Advertising & Design / Longmont

Urban Angler

Collateral Advertising / Collateral: Point of Purchase and In-Store

99386A

1999 Advertising Merit Award

West & Vaughan / Durham

Pinehurst Candles

Collateral Advertising / Collateral: Point of Purchase and In-Store

99387A

1999 Advertising Merit Award

Young & Rubicam / Chicago

H&R Block

Collateral Advertising / Collateral: Point of Purchase and In-Store

99388A

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Sauza Conmemorativo

Outdoor / Outdoor: Campaign

99294A

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Sauza Conmemorativo

Outdoor / Outdoor: Campaign

99295A

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Sauza Conmemorativo

Outdoor / Outdoor: Campaign

99296A

1999 Advertising Merit Award

The Martin Agency / Charlotte

WEND 106.5

Outdoor / Outdoor: Campaign

99297A

1999 Advertising Merit Award

Ogilvy & Mather / Singapore

Guinness Asia Pacific

Outdoor / Outdoor: Campaign

99298A

1999 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

TV Twelve

Outdoor / Outdoor: Campaign

99299A

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Campaign

99532T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99533T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99534T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30 Campaign

99535T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30 Campaign

99536T

1999 Advertising Merit Award

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Television :30 Campaign

99537T

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99538T

1999 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Ameristar Casinos

Consumer Television / Consumer Television :30 Campaign

99539T

1999 Advertising Merit Award

Lowe & Partners/SMS / New York

Excite

Consumer Television / Consumer Television :30 Campaign

99540T

1999 Advertising Merit Award

McCann-Erickson / New York

MasterCard

Consumer Television / Consumer Television :30 Campaign

99541T

1999 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/EuroRSCG / New York

Intel

Consumer Television / Consumer Television :30 Campaign

99542T

1999 Advertising Merit Award

Odiorne Wilde Narraway & Partners / San Francisco

Electronic Arts

Consumer Television / Consumer Television :30 Campaign

99543T

1999 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Consumer Television / Consumer Television :30 Campaign

99544T

1999 Advertising Merit Award

Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg

IGN Superspreads

Consumer Television / Consumer Television :30 Campaign

99545T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

99546T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99547T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99548T

1999 Advertising Merit Award

Huey/Paprocki / Atlanta

Cartoon Network

Trade / Trade Less Than a Page B/W or Color: Single

99335A

1999 Advertising Merit Award

Huey/Paprocki / Atlanta

Cartoon Network

Trade / Trade Less Than a Page B/W or Color: Single

99336A

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