The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Arnold Communications / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Arnold Communications / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Non-Broadcast / Non-Broadcast Out-of-Home: Single
Agency: Bryant Fulton & Shee / Vancouver Client: The Vancouver International Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Agency: Bryant Fulton & Shee / Vancouver Client: The Vancouver International Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Agency: DM9 DDB Publicidade / São Paulo Client: Espaco XXI Category: Public Service/Political / Public Service/Political Television: Single
Agency: Fallon McElligott / Minneapolis Client: Camp Heartland Category: Public Service/Political / Public Service/Political Television: Single
Agency: LOONEY2 / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: LOONEY2 / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Blue Fox Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: The Show Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: The Martin Agency / Charlotte Client: Charlotte Hornets Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Charlotte Hornets Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Sydney Client: No Frills Funerals Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Saatchi & Saatchi / London Client: COI/Army Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: BBDO/Guerrero Ortega / Salcedo Village Client: BBDO/Guerrero Ortega Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Arnold Communications / Boston Client: Converse Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: BMP DDB / London Client: Sony Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson MotorClothes Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Holland Mark Martin Edmund / Boston Client: Blue Cross Blue Shield of Massachusetts Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Leagas Delaney / London Client: Tanner Krolle Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Leo Burnett / Chicago Client: Callard & Bowser-Suchard Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Martin/Williams Advertising / Minneapolis Client: Coleman Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: TBWA/Chiat/Day / Playa del Ray Client: ABC Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: TBWA GGT Simons Palmer / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike International Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Pagano Schenck & Kay / Boston Client: Checkered Past Records Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Bayless & Partners / Atlanta Client: Wing Zone Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Caribou Coffee Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: The Consortium / Milwaukee Client: Kist Bottling Company Category: Collateral Advertising / Collateral: Point of Purchase and In-Store

1999 Advertising Merit Award

Arnold Communications / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Campaign

99464T

1999 Advertising Merit Award

Arnold Communications / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Campaign

99465T

1999 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

99466T

1999 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Non-Broadcast / Non-Broadcast Out-of-Home: Single

99567T

1999 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Vancouver International Film Festival

Public Service/Political / Public Service/Political Television: Single

99458T

1999 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Vancouver International Film Festival

Public Service/Political / Public Service/Political Television: Single

99459T

1999 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Espaco XXI

Public Service/Political / Public Service/Political Television: Single

99460T

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Camp Heartland

Public Service/Political / Public Service/Political Television: Single

99461T

1999 Advertising Merit Award

LOONEY2 / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

99462T

1999 Advertising Merit Award

LOONEY2 / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

99463T

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Blue Fox

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99259A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

The Show

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99260A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99261A

1999 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99262A

1999 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99263A

1999 Advertising Merit Award

The Martin Agency / Charlotte

Charlotte Hornets

Newspaper / Newspaper 600 Lines or Less: Campaign

99173A

1999 Advertising Merit Award

The Martin Agency / Charlotte

Charlotte Hornets

Newspaper / Newspaper 600 Lines or Less: Campaign

99174A

1999 Advertising Merit Award

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Campaign

99175A

1999 Advertising Merit Award

Saatchi & Saatchi / Sydney

No Frills Funerals

Newspaper / Newspaper 600 Lines or Less: Campaign

99176A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television Over :30 Campaign

99498T

1999 Advertising Merit Award

Saatchi & Saatchi / London

COI/Army

Consumer Television / Consumer Television Over :30 Campaign

99499T

1999 Advertising Merit Award

BBDO/Guerrero Ortega / Salcedo Village

BBDO/Guerrero Ortega

Trade / Trade B/W Full Page or Spread: Single

99308A

1999 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99309A

1999 Advertising Merit Award

Arnold Communications / Boston

Converse

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99239A

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99240A

1999 Advertising Merit Award

BMP DDB / London

Sony

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99241A

1999 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99242A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99243A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson MotorClothes

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99244A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99245A

1999 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99246A

1999 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99247A

1999 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99248A

1999 Advertising Merit Award

Holland Mark Martin Edmund / Boston

Blue Cross Blue Shield of Massachusetts

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99249A

1999 Advertising Merit Award

Leagas Delaney / London

Tanner Krolle

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99250A

1999 Advertising Merit Award

Leo Burnett / Chicago

Callard & Bowser-Suchard

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99251A

1999 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

Coleman

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99252A

1999 Advertising Merit Award

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99253A

1999 Advertising Merit Award

TBWA/Chiat/Day / Playa del Ray

ABC

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99254A

1999 Advertising Merit Award

TBWA GGT Simons Palmer / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99255A

1999 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99256A

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99257A

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Nike International

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99258A

1999 Advertising Merit Award

Pagano Schenck & Kay / Boston

Checkered Past Records

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

99264A

1999 Advertising Merit Award

Bayless & Partners / Atlanta

Wing Zone

Collateral Advertising / Collateral: Point of Purchase and In-Store

99368A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Caribou Coffee

Collateral Advertising / Collateral: Point of Purchase and In-Store

99369A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99370A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99371A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99372A

1999 Advertising Merit Award

The Consortium / Milwaukee

Kist Bottling Company

Collateral Advertising / Collateral: Point of Purchase and In-Store

99373A

Follow Us