The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BMP DDB / London Client: Volkswagen Group UK Category: Outdoor / Outdoor: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Outdoor / Outdoor: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Outdoor / Outdoor: Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Markenfilm Category: Non-Broadcast / Non-Broadcast Out-of-Home: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: WEND 106.5 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather / Singapore Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: TBWA / Singapore Client: Novena Lighting Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DM9 DDB Publicadade / São Paulo Client: Fohla de São Paulo Newspaper Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Grey Advertising / Melbourne Client: Transpot Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Bryant Fulton & Shee / Vancouver Client: Vancouver International Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausalito Client: FOX Interactive Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Arnold Communications / Boston Client: Volkswagen Category: Collateral Advertising / Collateral: Brochures
Agency: Bernstein Rein / Kansas City Client: Kansas City Ad Club Category: Collateral Advertising / Collateral: Brochures
Agency: Wieden + Kennedy / Amsterdam Client: Nike Europe Category: Collateral Advertising / Collateral: Brochures
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: The Martin Agency / Charlotte Client: Wrangler Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: Virgin Clothing Category: Outdoor / Guerilla Advertising
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Agulla & Baccetti / Buenos Aires Client: Renault Argentina Category: International Foreign Language Commercial / Foreigh Language Commercial Television: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Wonderbra Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: TBWA Simons Palmer / London Client: The Tate Gallery Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Cape Town Client: Saatchi & Saatchi Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Singapore Client: The Campaign for Famine Relief in North America Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Bates Norway / Oslo Client: Audi of Norway Category: Consumer Television / Consumer Television Over :30 Single

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Outdoor / Outdoor: Campaign

99031A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Outdoor / Outdoor: Campaign

99032A

1999 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

TV Twelve

Outdoor / Outdoor: Campaign

99033A

1999 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Markenfilm

Non-Broadcast / Non-Broadcast Out-of-Home: Single

99106T

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Single

99008A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

WEND 106.5

Newspaper / Newspaper 600 Lines or Less: Single

99009A

1999 Advertising Bronze Pencil

Ogilvy & Mather / Singapore

Mattel

Newspaper / Newspaper 600 Lines or Less: Single

99010A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Campaign

99004A

1999 Advertising Silver Pencil

TBWA / Singapore

Novena Lighting

Newspaper / Newspaper Over 600 Lines: Campaign

99005A

1999 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Campaign

99006A

1999 Advertising Bronze Pencil

DM9 DDB Publicadade / São Paulo

Fohla de São Paulo Newspaper

Newspaper / Newspaper Over 600 Lines: Campaign

99007A

1999 Advertising Gold Pencil

Grey Advertising / Melbourne

Transpot Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

99074T

1999 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

99075T

1999 Advertising Bronze Pencil

Bryant Fulton & Shee / Vancouver

Vancouver International Film Festival

Public Service/Political / Public Service/Political Television: Campaign

99076T

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

99001A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Single

99002A

1999 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

BMW of North America

Newspaper / Newspaper Over 600 Lines: Single

99003A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99088T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99089T

1999 Advertising Bronze Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99090T

1999 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Collateral Advertising / Collateral Direct Mail: Campaign

99051A

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99052A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99053A

1999 Advertising Bronze Pencil

Butler Shine & Stern / Sausalito

FOX Interactive

Collateral Advertising / Collateral: Point of Purchase and In-Store

99054A

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Collateral Advertising / Collateral: Brochures

99046A

1999 Advertising Bronze Pencil

Bernstein Rein / Kansas City

Kansas City Ad Club

Collateral Advertising / Collateral: Brochures

99047A

1999 Advertising Bronze Pencil

Wieden + Kennedy / Amsterdam

Nike Europe

Collateral Advertising / Collateral: Brochures

99048A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

99079R

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

99027A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99034A

1999 Advertising Silver Pencil

The Martin Agency / Charlotte

Wrangler

Outdoor / Guerilla Advertising

99035A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / London

Virgin Clothing

Outdoor / Guerilla Advertising

99036A

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99099T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

99100T

1999 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Renault Argentina

International Foreign Language Commercial / Foreigh Language Commercial Television: Single

99107T

1999 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Wonderbra

Consumer Magazine / Magazine Color Full Page or Spead: Single

99018A

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99019A

1999 Advertising Bronze Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99020A

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Campaign

99092T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99093T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99094T

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99108A

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99109A

1999 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99110A

1999 Advertising Gold Pencil

TBWA Simons Palmer / London

The Tate Gallery

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99063A

1999 Advertising Silver Pencil

Saatchi & Saatchi / Cape Town

Saatchi & Saatchi

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99064A

1999 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

The Campaign for Famine Relief in North America

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99065A

1999 Advertising Gold Pencil

Bates Norway / Oslo

Audi of Norway

Consumer Television / Consumer Television Over :30 Single

99080T

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