The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: MTV / New York Client: MTV: Movie Awards Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristars Casino Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Radio
Agency: Dweck and Campbell / New York Client: Dial-A-Mattress Category: Consumer Television / Consumer Radio
Agency: Bates Norway / Oslo Client: Audi of Norway Category: Consumer Television / Consumer Television Over :30 Single
What Are You Getting Ready For? Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television Over :30 Single
Agency: MTV / New York Client: MTV: Video Music Awards Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Ground Zero / Marina del Ray Client: ESPN 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: MOJO Partners / Auckland Client: Bluebirds Foods Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Mother / London Client: Van Den Bergh Foods Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Saatchi & Saatchi / London Client: COI/Army Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30 Campaign
Agency: Dweck and Campbell / New York Client: Comedy Central Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristar Casinos Category: Consumer Television / Consumer Television :30 Campaign
Agency: Lowe & Partners/SMS / New York Client: Excite Category: Consumer Television / Consumer Television :30 Campaign
Agency: McCann-Erickson / New York Client: MasterCard Category: Consumer Television / Consumer Television :30 Campaign
Agency: Messner Vetere Berger McNamee Schmetterer/EuroRSCG / New York Client: Intel Category: Consumer Television / Consumer Television :30 Campaign
Agency: Odiorne Wilde Narraway & Partners / San Francisco Client: Electronic Arts Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg Client: IGN Superspreads Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ackerman McQueen / Irving Client: Cherokee Casino Category: Consumer Television / Consumer Television :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99099T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

99100T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

99086T

1999 Advertising Bronze Pencil

MTV / New York

MTV: Movie Awards

Consumer Television / Consumer Television Over :30 Campaign

99087T

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Campaign

99092T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99093T

1999 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99094T

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :20 and Under: Campaign

99097T

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99088T

1999 Advertising Silver Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99089T

1999 Advertising Bronze Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

99090T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99095T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99096T

1999 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

Ameristars Casino

Consumer Television / Consumer Radio

99101T

1999 Advertising Silver Pencil

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Radio

99102T

1999 Advertising Bronze Pencil

Dweck and Campbell / New York

Dial-A-Mattress

Consumer Television / Consumer Radio

99103T

1999 Advertising Gold Pencil

Bates Norway / Oslo

Audi of Norway

Consumer Television / Consumer Television Over :30 Single

99080T

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

What Are You Getting Ready For?

Consumer Television / Consumer Television Over :30 Single

99081T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99082T

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99083T

1999 Advertising Bronze Pencil

BMP DDB / London

Sony

Consumer Television / Consumer Television Over :30 Single

99084T

1999 Advertising Gold Pencil

MTV / New York

MTV: Video Music Awards

Consumer Television / Consumer Television Over :30 Single

99085T

1999 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

99557T

1999 Advertising Merit Award

Ground Zero / Marina del Ray

ESPN 2

Consumer Television / Consumer Television Varying Lengths: Campaign

99558T

1999 Advertising Merit Award

MOJO Partners / Auckland

Bluebirds Foods

Consumer Television / Consumer Television Varying Lengths: Campaign

99559T

1999 Advertising Merit Award

Mother / London

Van Den Bergh Foods

Consumer Television / Consumer Television Varying Lengths: Campaign

99560T

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television Over :30 Campaign

99498T

1999 Advertising Merit Award

Saatchi & Saatchi / London

COI/Army

Consumer Television / Consumer Television Over :30 Campaign

99499T

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Campaign

99532T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99533T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99534T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30 Campaign

99535T

1999 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30 Campaign

99536T

1999 Advertising Merit Award

Dweck and Campbell / New York

Comedy Central

Consumer Television / Consumer Television :30 Campaign

99537T

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television :30 Campaign

99538T

1999 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Ameristar Casinos

Consumer Television / Consumer Television :30 Campaign

99539T

1999 Advertising Merit Award

Lowe & Partners/SMS / New York

Excite

Consumer Television / Consumer Television :30 Campaign

99540T

1999 Advertising Merit Award

McCann-Erickson / New York

MasterCard

Consumer Television / Consumer Television :30 Campaign

99541T

1999 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/EuroRSCG / New York

Intel

Consumer Television / Consumer Television :30 Campaign

99542T

1999 Advertising Merit Award

Odiorne Wilde Narraway & Partners / San Francisco

Electronic Arts

Consumer Television / Consumer Television :30 Campaign

99543T

1999 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Consumer Television / Consumer Television :30 Campaign

99544T

1999 Advertising Merit Award

Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg

IGN Superspreads

Consumer Television / Consumer Television :30 Campaign

99545T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

99546T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99547T

1999 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

99548T

1999 Advertising Merit Award

Ackerman McQueen / Irving

Cherokee Casino

Consumer Television / Consumer Television :30 Single

99500T

1999 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Single

99501T

1999 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

99502T

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