The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: F/NAZCA S&S / São Paulo Client: Foundation S.O.S. Mata Atlantica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: BDDP / Paris Client: Manix Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Contacto Marketing / Coral Gables Client: American Cancer Society Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Campaign
Agency: Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town Client: Volkswagen South Africa Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Ogilvy & Mather / Buenos Aires Client: Unilever de Argentina Category: International Foreign Language Commercial / Foreign Language Commercial Television: Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Campaign
Agency: Colenso Communications / Aukland Client: TV3 Category: Outdoor / Guerilla Advertising
Agency: DDB Advertising / Paris Client: Volkswagen France Category: Outdoor / Outdoor: Campaign
Agency: Crispin Porter and Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: Holzman Kaplan Worldwide / New York Client: Southampton Anti-Bias Task Force Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Nordstromshoes.com Category: Multimedia Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Crispin Porter and Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Pagano Schenck & Kay / Boston Client: Mortal Music Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Young & Rubicam / New York Client: Calvin's Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Collateral Advertising / Collateral: Posters
Agency: Ogilvy & Mather Direct / Singapore Client: Raffles Hotel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Film Commission Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Buntin Group / Nashville Client: Tennessee Repertory Theatre Category: Collateral Advertising / Collateral: Brochures
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign

2000 Advertising Silver Pencil

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper Over 600 Lines: Single

00_0002A

2000 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Newspaper / Newspaper Over 600 Lines: Single

00_0003A

2000 Advertising Silver Pencil

F/NAZCA S&S / São Paulo

Foundation S.O.S. Mata Atlantica

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0060A

2000 Advertising Silver Pencil

BDDP / Paris

Manix

Non-Broadcast / Non-Broadcast Cinema: Single

00_0100A

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0066A

2000 Advertising Silver Pencil

Contacto Marketing / Coral Gables

American Cancer Society

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

00_0064A

2000 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0070A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Campaign

00_0073A

2000 Advertising Silver Pencil

Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town

Volkswagen South Africa

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0047A

2000 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0016A

2000 Advertising Silver Pencil

Ogilvy & Mather / Buenos Aires

Unilever de Argentina

International Foreign Language Commercial / Foreign Language Commercial Television: Single

00_0102A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Campaign

00_0088A

2000 Advertising Silver Pencil

Colenso Communications / Aukland

TV3

Outdoor / Guerilla Advertising

00_0031A

2000 Advertising Silver Pencil

DDB Advertising / Paris

Volkswagen France

Outdoor / Outdoor: Campaign

00_0029A

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Fifth Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Singles

00_0008A

2000 Advertising Silver Pencil

Holzman Kaplan Worldwide / New York

Southampton Anti-Bias Task Force

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0062A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nordstromshoes.com

Multimedia Campaign

00_0104A

2000 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0013A

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Fifth Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Single

00_0010A

2000 Advertising Silver Pencil

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0020A

2000 Advertising Silver Pencil

Pagano Schenck & Kay / Boston

Mortal Music

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0021A

2000 Advertising Silver Pencil

Young & Rubicam / New York

Calvin's

Outdoor / Outdoor: Single

00_0027A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

00_0033A

2000 Advertising Silver Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0057A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0097A

2000 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

00_0050A

2000 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0076A

2000 Advertising Silver Pencil

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0024A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Collateral Advertising / Collateral: Posters

00_0054A

2000 Advertising Silver Pencil

Ogilvy & Mather Direct / Singapore

Raffles Hotel

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0006A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0092A

2000 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Film Commission

Collateral Advertising / Collateral Direct Mail: Single

00_0043A

2000 Advertising Silver Pencil

Buntin Group / Nashville

Tennessee Repertory Theatre

Collateral Advertising / Collateral: Brochures

00_0040A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0084A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

00_0037A

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