The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TBWA/Chiat/Day / Playa del Ray Client: ABC Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: The Shooting Gallery Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political: Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: CNET.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Stamps.com Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Leo Burnett USA / Chicago Client: Heinz Category: Collateral Advertising / Collateral: Posters
Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: WORK / Richmond Client: Work Beer Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Eisner & Associates / Baltimore Client: Danaher/Armstrong Tools Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA Hunt Lascaris / Cape Town Client: Levi Strauss Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Multimedia Campaign
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: Springer & Jacoby International / London Client: Daimler Chrysler Category: Collateral Advertising / Collateral: Brochures
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Cyberoom Category: Trade / Trade Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: BIC Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA/Chiat/Day / Playa del Ray Client: The Belding Awards Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / London Client: UK Time, Timex Category: Outdoor / Outdoor: Campaign
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single

2000 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

00_0019A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0071A

2000 Advertising Bronze Pencil

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Collateral Advertising / Collateral: Self-Promotion

00_0051A

2000 Advertising Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

00_0052A

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

ABC

Outdoor / Outdoor: Single

00_0028A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

The Shooting Gallery

Non-Broadcast / Non-Broadcast Cinema: Single

00_0101A

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0007A

2000 Advertising Bronze Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0067A

2000 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political: Single

00_0058A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Campaign

00_0089A

2000 Advertising Bronze Pencil

Leagas Delaney / San Francisco

CNET.com

Consumer Television / Consumer Television :30 Campaign

00_0090A

2000 Advertising Bronze Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television Over :30 Single

00_0077A

2000 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0078A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Stamps.com

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0098A

2000 Advertising Bronze Pencil

Leo Burnett USA / Chicago

Heinz

Collateral Advertising / Collateral: Posters

00_0055A

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Collateral Advertising / Collateral Direct Mail: Campaign

00_0046A

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Newspaper / Newspaper 600 Lines or Less: Single

00_0011A

2000 Advertising Bronze Pencil

WORK / Richmond

Work Beer

Newspaper / Newspaper 600 Lines or Less: Single

00_0012A

2000 Advertising Bronze Pencil

Eisner & Associates / Baltimore

Danaher/Armstrong Tools

Collateral Advertising / Collateral Direct Mail: Single

00_0044A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0014A

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0048A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Cape Town

Levi Strauss

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0049A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Multimedia Campaign

00_0105A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

00_0074A

2000 Advertising Bronze Pencil

Springer & Jacoby International / London

Daimler Chrysler

Collateral Advertising / Collateral: Brochures

00_0041A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0025A

2000 Advertising Bronze Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0093A

2000 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen of America

Trade / Trade Color Full Page or Spread: Single

00_0034A

2000 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Cyberoom

Trade / Trade Color Full Page or Spread: Single

00_0035A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0022A

2000 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group

Newspaper / Newspaper Over 600 Lines: Single

00_0004A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

BIC

Newspaper / Newspaper 600 Lines or Less: Singles

00_0009A

2000 Advertising Bronze Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0063A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0017A

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

The Belding Awards

Trade / Trade B/W or Color Any Size: Campaign

00_0038A

2000 Advertising Bronze Pencil

Fallon McElligott / London

UK Time, Timex

Outdoor / Outdoor: Campaign

00_0030A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

00_0085A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

00_0086A

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