The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Sapient / San Francisco Client: Adobe Category: E-Commerce / E-Commerce - Web Sites
Agency: Sapient / San Francisco Client: United Airlines Category: E-Commerce / E-Commerce - Web Sites
Agency: Crispin Porter and Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: WORK / Richmond Client: Work Beer Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leo Burnett / Singapore Client: Action for AIDS Singapore Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Scholz & Volkmer / Wiesbaden Client: USM U. Schaerer Söhne AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign
Agency: Martin Interactive / Richmond Client: Drug Free America Category: Banners / Banner - Campaign
Agency: TBWA Hunt Lascaris / Johannesburg Client: Dunlop Category: Collateral Advertising / Collateral: Posters
Agency: Wieden + Kennedy / Portland Client: Nike Category: Collateral Advertising / Collateral: Posters
Agency: Leo Burnett USA / Chicago Client: Heinz Category: Collateral Advertising / Collateral: Posters
Agency: Ad Planet Kinetic Interactive / Singapore Client: Concave Scream Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Viaduct Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Ad Planet Kinetic Interactive / Singapore Client: Pestbusters Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Express Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Dennis Interactive/Margeotes Fertitta + Partners / New York Client: Margeotes, Fertita + Partners / New York Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Fork Unstable Media / Hamburg Client: Lufthansa Systems Network Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Renaissance Multimedia / New York Client: Renaissance Multimedia Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Surfers Agency: AMV BBDO/London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: BDDP / Paris Client: Manix Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Cliff Freeman & Partners / New York Client: The Shooting Gallery Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Cyberoom Category: Trade / Trade Color Full Page or Spread: Single
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler AG, Stuttgart Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Elephant Seven / Hamburg Client: Quba Werbeagentur, Thomas Querfurth Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Biggs/Gilmore / Kalamazoo Client: Michigan Fresh Vegetable Council Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner
Agency: OgilvyInteractive / New York Client: IBM Category: Beyond the Banner
Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Self-Promotion - Other Digital Advertising

2000 Interactive Gold Pencil

Sapient / San Francisco

Adobe

E-Commerce / E-Commerce - Web Sites

00_0035N

2000 Interactive Silver Pencil

Sapient / San Francisco

United Airlines

E-Commerce / E-Commerce - Web Sites

00_0036N

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Fifth Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Single

00_0010A

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Newspaper / Newspaper 600 Lines or Less: Single

00_0011A

2000 Advertising Bronze Pencil

WORK / Richmond

Work Beer

Newspaper / Newspaper 600 Lines or Less: Single

00_0012A

2000 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

00_0050A

2000 Advertising Bronze Pencil

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Collateral Advertising / Collateral: Self-Promotion

00_0051A

2000 Advertising Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

00_0052A

2000 Interactive Gold Pencil

Leo Burnett / Singapore

Action for AIDS Singapore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

00_0059N

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

2000 Interactive Silver Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Promotional Advertising / Promotional Advertising - Web Sites

00_0011N

2000 Interactive Bronze Pencil

Scholz & Volkmer / Wiesbaden

USM U. Schaerer Söhne AG

Promotional Advertising / Promotional Advertising - Web Sites

00_0012N

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

2000 Interactive Bronze Pencil

Martin Interactive / Richmond

Drug Free America

Banners / Banner - Campaign

00_0007N

2000 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Dunlop

Collateral Advertising / Collateral: Posters

00_0053A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Collateral Advertising / Collateral: Posters

00_0054A

2000 Advertising Bronze Pencil

Leo Burnett USA / Chicago

Heinz

Collateral Advertising / Collateral: Posters

00_0055A

2000 Interactive Gold Pencil

Ad Planet Kinetic Interactive / Singapore

Concave Scream

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0019N

2000 Interactive Gold Pencil

Deepend London / London

Viaduct

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0020N

2000 Interactive Silver Pencil

Resource / Columbus

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0021N

2000 Interactive Silver Pencil

Sapient / San Francisco

Adobe

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0022N

2000 Interactive Bronze Pencil

Ad Planet Kinetic Interactive / Singapore

Pestbusters

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0023N

2000 Interactive Bronze Pencil

Resource / Columbus

Express

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0024N

2000 Interactive Gold Pencil

Dennis Interactive/Margeotes Fertitta + Partners / New York

Margeotes, Fertita + Partners / New York

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0027N

2000 Interactive Silver Pencil

Fork Unstable Media / Hamburg

Lufthansa Systems Network

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0028N

2000 Interactive Bronze Pencil

Renaissance Multimedia / New York

Renaissance Multimedia

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0029N

2000 Advertising Gold Pencil

AMV BBDO/London

Guinness

Surfers

Non-Broadcast / Non-Broadcast Cinema: Single

0099A

2000 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

Guinness

Non-Broadcast / Non-Broadcast Cinema: Single

00_0099A

2000 Advertising Silver Pencil

BDDP / Paris

Manix

Non-Broadcast / Non-Broadcast Cinema: Single

00_0100A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

The Shooting Gallery

Non-Broadcast / Non-Broadcast Cinema: Single

00_0101A

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade Color Full Page or Spread: Single

00_0032A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

00_0033A

2000 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen of America

Trade / Trade Color Full Page or Spread: Single

00_0034A

2000 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Cyberoom

Trade / Trade Color Full Page or Spread: Single

00_0035A

2000 Advertising Gold Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

00_0068A

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0081A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0082A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0083A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0084A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

00_0085A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

00_0086A

2000 Interactive Gold Pencil

Elephant Seven / Hamburg

DaimlerChrysler AG, Stuttgart

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0030N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Quba Werbeagentur, Thomas Querfurth

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0031N

2000 Interactive Bronze Pencil

Biggs/Gilmore / Kalamazoo

Michigan Fresh Vegetable Council

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0032N

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Beyond the Banner

00_0009N

2000 Interactive Gold Pencil

R/GA / New York

R/GA

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0053N

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