The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town Client: Volkswagen South Africa Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA Hunt Lascaris / Cape Town Client: Levi Strauss Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political: Single
Agency: Ogilvy & Mather / Buenos Aires Client: Unilever de Argentina Category: International Foreign Language Commercial / Foreign Language Commercial Television: Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: New York Zoom / New York Client: New York Zoom Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: BBDO Interactive / Duesseldorf Client: BBDO Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Elephant Seven / Hamburg Client: Levi Strauss Germany Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: CNET.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Genex / Los Angeles Client: Herman Miller Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: RAW Interactive / New York Client: American Express, commissioned by Strategic Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: tinderbox interactive / Capeto Client: The Association of Marketers Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: TBWA/Chiat/Day / Playa del Ray Client: The Belding Awards Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Icon Nicholson / New York Client: Icon Nicholson Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign
Agency: Martin Interactive / Richmond Client: Drug Free America Category: Banners / Banner - Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Integrated Branding Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Integrated Branding Campaign
Agency: Duffy Design / Minneapolis Client: BMW 3 Series Coupe Category: Integrated Branding Campaign
Agency: Digitas / Boston Client: American Express Category: Integrated Branding Campaign
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler AG, Stuttgart Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Elephant Seven / Hamburg Client: Quba Werbeagentur, Thomas Querfurth Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Biggs/Gilmore / Kalamazoo Client: Michigan Fresh Vegetable Council Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Multimedia Campaign
Agency: Fallon McElligott / Minneapolis Client: Nordstromshoes.com Category: Multimedia Campaign
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Multimedia Campaign
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather Direct / Singapore Client: Raffles Hotel Category: Newspaper / Newspaper 600 Lines or Less: Campaign

2000 Advertising Silver Pencil

Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town

Volkswagen South Africa

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0047A

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0048A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Cape Town

Levi Strauss

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0049A

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0056A

2000 Advertising Silver Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0057A

2000 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political: Single

00_0058A

2000 Advertising Silver Pencil

Ogilvy & Mather / Buenos Aires

Unilever de Argentina

International Foreign Language Commercial / Foreign Language Commercial Television: Single

00_0102A

2000 Advertising Gold Pencil

Saatchi & Saatchi / London

COI/The Army

Collateral Advertising / Collateral Direct Mail: Campaign

00_0045A

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Collateral Advertising / Collateral Direct Mail: Campaign

00_0046A

2000 Interactive Gold Pencil

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0049N

2000 Interactive Silver Pencil

New York Zoom / New York

New York Zoom

Self-Promotion / Self-Promotion - CD-ROM

00_0051N

2000 Interactive Bronze Pencil

BBDO Interactive / Duesseldorf

BBDO Interactive

Self-Promotion / Self-Promotion - CD-ROM

00_0052N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Levi Strauss Germany

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0050N

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Campaign

00_0087A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Campaign

00_0088A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Campaign

00_0089A

2000 Advertising Bronze Pencil

Leagas Delaney / San Francisco

CNET.com

Consumer Television / Consumer Television :30 Campaign

00_0090A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0023A

2000 Advertising Silver Pencil

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0024A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0025A

2000 Interactive Gold Pencil

Genex / Los Angeles

Herman Miller

Promotional Advertising / Promotional Advertising - CD-ROM

00_0013N

2000 Interactive Silver Pencil

RAW Interactive / New York

American Express, commissioned by Strategic

Promotional Advertising / Promotional Advertising - CD-ROM

00_0014N

2000 Interactive Bronze Pencil

tinderbox interactive / Capeto

The Association of Marketers

Promotional Advertising / Promotional Advertising - CD-ROM

00_0015N

2000 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

00_0050A

2000 Advertising Bronze Pencil

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Collateral Advertising / Collateral: Self-Promotion

00_0051A

2000 Advertising Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

00_0052A

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade B/W or Color Any Size: Campaign

00_0036A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

00_0037A

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

The Belding Awards

Trade / Trade B/W or Color Any Size: Campaign

00_0038A

2000 Interactive Gold Pencil

R/GA / New York

R/GA

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0053N

2000 Interactive Silver Pencil

Icon Nicholson / New York

Icon Nicholson

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0054N

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0075A

2000 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0076A

2000 Advertising Bronze Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television Over :30 Single

00_0077A

2000 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0078A

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

2000 Interactive Bronze Pencil

Martin Interactive / Richmond

Drug Free America

Banners / Banner - Campaign

00_0007N

2000 Interactive Gold Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Integrated Branding Campaign

00_0038N

2000 Interactive Gold Pencil

Wieden + Kennedy / Portland

Nike

Integrated Branding Campaign

00_0039N

2000 Interactive Silver Pencil

Duffy Design / Minneapolis

BMW 3 Series Coupe

Integrated Branding Campaign

00_0040N

2000 Interactive Bronze Pencil

Digitas / Boston

American Express

Integrated Branding Campaign

00_0041N

2000 Interactive Gold Pencil

Elephant Seven / Hamburg

DaimlerChrysler AG, Stuttgart

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0030N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Quba Werbeagentur, Thomas Querfurth

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0031N

2000 Interactive Bronze Pencil

Biggs/Gilmore / Kalamazoo

Michigan Fresh Vegetable Council

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0032N

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Multimedia Campaign

00_0103A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nordstromshoes.com

Multimedia Campaign

00_0104A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Multimedia Campaign

00_0105A

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0005A

2000 Advertising Silver Pencil

Ogilvy & Mather Direct / Singapore

Raffles Hotel

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0006A

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