The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Award:
2000 Advertising Silver Pencil
Agency:
Colenso Communications / Aukland
Client:
TV3
Title:
Category:
Outdoor / Guerilla Advertising
Annual ID:
00_0031A

Award:
2000 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nordstromshoes.com
Title:
Category:
Multimedia Campaign
Annual ID:
00_0104A

Award:
2000 Advertising Silver Pencil
Agency:
Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town
Client:
Volkswagen South Africa
Title:
Category:
Collateral Advertising / Collateral: Point of Purchase and In-Store
Annual ID:
00_0047A

Award:
2000 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E*Trade
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
00_0080A

Award:
2000 Advertising Silver Pencil
Agency:
Contacto Marketing / Coral Gables
Client:
American Cancer Society
Title:
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
00_0064A

Award:
2000 Interactive Silver Pencil
Agency:
New York Zoom / New York
Client:
New York Zoom
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
00_0051N

Award:
2000 Interactive Silver Pencil
Agency:
Duffy Design / Minneapolis
Client:
BMW 3 Series Coupe
Title:
Category:
Integrated Branding Campaign
Annual ID:
00_0040N

Award:
2000 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
00_0013A

Award:
2000 Advertising Silver Pencil
Agency:
Young & Rubicam / New York
Client:
Calvin's
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
00_0027A

Award:
2000 Interactive Silver Pencil
Agency:
OgilvyInteractive / New York
Client:
IBM
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
00_0033N

Award:
2000 Advertising Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Miller High Life
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
00_0073A

Award:
2000 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Film Commission
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
00_0043A

Award:
2000 Advertising Silver Pencil
Agency:
BDDP / Paris
Client:
Manix
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Annual ID:
00_0100A

Award:
2000 Interactive Silver Pencil
Agency:
Organic / New York
Client:
CDNOW
Title:
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
00_0037N

Award:
2000 Interactive Silver Pencil
Agency:
Bates Interactive / London
Client:
Warchild
Title:
Category:
Non-Profit Organizations
Annual ID:
00_0056N

Award:
2000 Advertising Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Nike
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
00_0054A

Award:
2000 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Virginia Holocaust Museum
Title:
Category:
Public Service/Political / Public Service/Political: Single
Annual ID:
00_0057A

Award:
2000 Interactive Silver Pencil
Agency:
Icon Nicholson / New York
Client:
Icon Nicholson
Title:
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
00_0054N

Award:
2000 Advertising Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Miller High Life
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
00_0097A

Award:
2000 Interactive Silver Pencil
Agency:
Smith & Jones / West Sand Lake
Client:
Vassar Brothers Hospital
Title:
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
00_0058N

Award:
2000 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Buenos Aires
Client:
Unilever de Argentina
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial Television: Single
Annual ID:
00_0102A

Award:
2000 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
00_0070A

Award:
2000 Interactive Silver Pencil
Agency:
Sapient / San Francisco
Client:
United Airlines
Title:
Category:
E-Commerce / E-Commerce - Web Sites
Annual ID:
00_0036N

Award:
2000 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
TIME
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
00_0033A

Award:
2000 Interactive Silver Pencil
Agency:
EURO RSCG DSW Partners / Salt Lake City
Client:
Iomega
Title:
Category:
Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Annual ID:
00_0017N

Award:
2000 Advertising Silver Pencil
Agency:
TBWA/Chiat/Day / San Francisco
Client:
OnHealth.com
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
00_0095A

Award:
2000 Interactive Silver Pencil
Agency:
Oyster Partners / London
Client:
Rockstar Games
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
00_0010N

Award:
2000 Interactive Silver Pencil
Agency:
Arnold Communications / Boston
Client:
Volkswagen of America, Inc.
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
00_0011N

Award:
2000 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
TIME
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
00_0037A

Award:
2000 Advertising Silver Pencil
Agency:
Buntin Group / Nashville
Client:
Tennessee Repertory Theatre
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
00_0040A

Award:
2000 Advertising Silver Pencil
Agency:
F/NAZCA S&S / São Paulo
Client:
Foundation S.O.S. Mata Atlantica
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
00_0060A

Award:
2000 Advertising Silver Pencil
Agency:
Crispin Porter and Bogusky / Miami
Client:
Florida Tobacco Pilot Program
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
00_0066A

Award:
2000 Advertising Silver Pencil
Agency:
Clarke Goward Advertising / Boston
Client:
Ragged Mountain
Title:
Category:
Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Annual ID:
00_0024A

Award:
2000 Advertising Silver Pencil
Agency:
Fallon McElligott / New York
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
00_0092A

Award:
2000 Advertising Silver Pencil
Agency:
Fallon McElligott / New York
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
00_0084A

Award:
2000 Advertising Silver Pencil
Agency:
Robaire and Hogshead / Venice
Client:
Robaire and Hogshead
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
00_0050A

Award:
2000 Advertising Silver Pencil
Agency:
Crispin Porter and Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
00_0010A

Award:
2000 Interactive Silver Pencil
Agency:
FCB Worldwide / Southfield
Client:
Comedy Central
Title:
Category:
Banners / Banner - Single
Annual ID:
00_0003N

Award:
2000 Interactive Silver Pencil
Agency:
Deepend London / London
Client:
Apple Computer
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
00_0025N

Award:
2000 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Discovery Communications Inc.
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
00_0026N

Award:
2000 Advertising Silver Pencil
Agency:
Crispin Porter and Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Annual ID:
00_0008A

Award:
2000 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
COI/The Army
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
00_0002A

Award:
2000 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Land Rover
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
00_0003A

Award:
2000 Interactive Silver Pencil
Agency:
RAW Interactive / New York
Client:
American Express, commissioned by Strategic
Title:
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
00_0014N

Award:
2000 Interactive Silver Pencil
Agency:
Elephant Seven / Hamburg
Client:
Quba Werbeagentur, Thomas Querfurth
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
00_0031N

Award:
2000 Interactive Silver Pencil
Agency:
Resource / Columbus
Client:
Burton Snowboards
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
00_0021N

Award:
2000 Interactive Silver Pencil
Agency:
Sapient / San Francisco
Client:
Adobe
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
00_0022N

Award:
2000 Interactive Silver Pencil
Agency:
Elephant Seven / Hamburg
Client:
Levi Strauss Germany
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Annual ID:
00_0050N

Award:
2000 Interactive Silver Pencil
Agency:
OgilvyInteractive / New York
Client:
IBM
Title:
Category:
Beyond the Banner
Annual ID:
00_0009N
