The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: F/NAZCA S&S / São Paulo Client: Foundation S.O.S. Mata Atlantica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / New York Client: United States Tennis Association Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Publicis & Hal Riney / San Francisco Client: EV1 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Film Commission Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Eisner & Associates / Baltimore Client: Danaher/Armstrong Tools Category: Collateral Advertising / Collateral Direct Mail: Single
Wassup Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Stamps.com Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: OVEN Digital / New York Client: Shubert Archive Category: Non-Profit Organizations
Agency: Bates Interactive / London Client: Warchild Category: Non-Profit Organizations
Agency: Icon Nicholson / New York Client: The Metropolitan Museum of Art Category: Non-Profit Organizations
Agency: Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town Client: Volkswagen South Africa Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA Hunt Lascaris / Cape Town Client: Levi Strauss Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Smith & Jones / West Sand Lake Client: Vassar Brothers Hospital Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler AG, Stuttgart Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Elephant Seven / Hamburg Client: Quba Werbeagentur, Thomas Querfurth Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Biggs/Gilmore / Kalamazoo Client: Michigan Fresh Vegetable Council Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign
Agency: Martin Interactive / Richmond Client: Drug Free America Category: Banners / Banner - Campaign
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: TBWA/Chiat/Day / Playa del Ray Client: The Belding Awards Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: CNET.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Ogilvy & Mather / Buenos Aires Client: Unilever de Argentina Category: International Foreign Language Commercial / Foreign Language Commercial Television: Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Surfers Agency: AMV BBDO/London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: BDDP / Paris Client: Manix Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Cliff Freeman & Partners / New York Client: The Shooting Gallery Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0059A

2000 Advertising Silver Pencil

F/NAZCA S&S / São Paulo

Foundation S.O.S. Mata Atlantica

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0060A

2000 Advertising Gold Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

00_0018A

2000 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

00_0019A

2000 Advertising Gold Pencil

Fallon McElligott / New York

United States Tennis Association

Newspaper / Newspaper Over 600 Lines: Single

00_0001A

2000 Advertising Silver Pencil

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper Over 600 Lines: Single

00_0002A

2000 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Newspaper / Newspaper Over 600 Lines: Single

00_0003A

2000 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group

Newspaper / Newspaper Over 600 Lines: Single

00_0004A

2000 Advertising Gold Pencil

Publicis & Hal Riney / San Francisco

EV1

Collateral Advertising / Collateral Direct Mail: Single

00_0042A

2000 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Film Commission

Collateral Advertising / Collateral Direct Mail: Single

00_0043A

2000 Advertising Bronze Pencil

Eisner & Associates / Baltimore

Danaher/Armstrong Tools

Collateral Advertising / Collateral Direct Mail: Single

00_0044A

2000 Advertising Gold Pencil

DDB/Chicago

Anheuser-Busch

Wassup

Consumer Television / Consumer Television Varying Lengths: Campaign

0096A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0096A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0097A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Stamps.com

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0098A

2000 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

00_0050A

2000 Advertising Bronze Pencil

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Collateral Advertising / Collateral: Self-Promotion

00_0051A

2000 Advertising Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

00_0052A

2000 Interactive Gold Pencil

OVEN Digital / New York

Shubert Archive

Non-Profit Organizations

00_0055N

2000 Interactive Silver Pencil

Bates Interactive / London

Warchild

Non-Profit Organizations

00_0056N

2000 Interactive Bronze Pencil

Icon Nicholson / New York

The Metropolitan Museum of Art

Non-Profit Organizations

00_0057N

2000 Advertising Silver Pencil

Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town

Volkswagen South Africa

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0047A

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0048A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Cape Town

Levi Strauss

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0049A

2000 Interactive Silver Pencil

Smith & Jones / West Sand Lake

Vassar Brothers Hospital

Non-Profit Organizations / Non-Profit - CD-ROM

00_0058N

2000 Interactive Gold Pencil

Elephant Seven / Hamburg

DaimlerChrysler AG, Stuttgart

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0030N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Quba Werbeagentur, Thomas Querfurth

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0031N

2000 Interactive Bronze Pencil

Biggs/Gilmore / Kalamazoo

Michigan Fresh Vegetable Council

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0032N

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

2000 Interactive Bronze Pencil

Martin Interactive / Richmond

Drug Free America

Banners / Banner - Campaign

00_0007N

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade B/W or Color Any Size: Campaign

00_0036A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

00_0037A

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

The Belding Awards

Trade / Trade B/W or Color Any Size: Campaign

00_0038A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Campaign

00_0087A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Campaign

00_0088A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Campaign

00_0089A

2000 Advertising Bronze Pencil

Leagas Delaney / San Francisco

CNET.com

Consumer Television / Consumer Television :30 Campaign

00_0090A

2000 Advertising Silver Pencil

Ogilvy & Mather / Buenos Aires

Unilever de Argentina

International Foreign Language Commercial / Foreign Language Commercial Television: Single

00_0102A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0075A

2000 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0076A

2000 Advertising Bronze Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television Over :30 Single

00_0077A

2000 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0078A

2000 Advertising Gold Pencil

AMV BBDO/London

Guinness

Surfers

Non-Broadcast / Non-Broadcast Cinema: Single

0099A

2000 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

Guinness

Non-Broadcast / Non-Broadcast Cinema: Single

00_0099A

2000 Advertising Silver Pencil

BDDP / Paris

Manix

Non-Broadcast / Non-Broadcast Cinema: Single

00_0100A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

The Shooting Gallery

Non-Broadcast / Non-Broadcast Cinema: Single

00_0101A

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

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