The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Genex / Los Angeles Client: Herman Miller Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: RAW Interactive / New York Client: American Express, commissioned by Strategic Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: tinderbox interactive / Capeto Client: The Association of Marketers Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: OVEN Digital / New York Client: Shubert Archive Category: Non-Profit Organizations
Agency: Bates Interactive / London Client: Warchild Category: Non-Profit Organizations
Agency: Icon Nicholson / New York Client: The Metropolitan Museum of Art Category: Non-Profit Organizations
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner
Agency: OgilvyInteractive / New York Client: IBM Category: Beyond the Banner
Agency: Deepend London / London Client: Apple Computer Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: R/GA / New York Client: Discovery Communications Inc. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Contacto Marketing / Coral Gables Client: American Cancer Society Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: New York Zoom / New York Client: New York Zoom Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: BBDO Interactive / Duesseldorf Client: BBDO Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Ad Planet Kinetic Interactive / Singapore Client: Concave Scream Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Viaduct Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Ad Planet Kinetic Interactive / Singapore Client: Pestbusters Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Express Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather Direct / Singapore Client: Raffles Hotel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Buenos Aires Client: Unilever de Argentina Category: International Foreign Language Commercial / Foreign Language Commercial Television: Single
Agency: Sapient / San Francisco Client: Adobe Category: E-Commerce / E-Commerce - Web Sites
Agency: Sapient / San Francisco Client: United Airlines Category: E-Commerce / E-Commerce - Web Sites
Agency: OgilvyInteractive / New York Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Deepend London / London Client: FT.com Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Smith & Jones / West Sand Lake Client: Vassar Brothers Hospital Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Leo Burnett / Singapore Client: Action for AIDS Singapore Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: Fallon McElligott / New York Client: United States Tennis Association Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Multimedia Campaign
Agency: Fallon McElligott / Minneapolis Client: Nordstromshoes.com Category: Multimedia Campaign
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Multimedia Campaign
Agency: DDB / Chicago Client: Anheuser-Busch/Bud Light Category: Consumer Radio / Consumer Radio: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign

2000 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0013A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0014A

2000 Interactive Gold Pencil

Genex / Los Angeles

Herman Miller

Promotional Advertising / Promotional Advertising - CD-ROM

00_0013N

2000 Interactive Silver Pencil

RAW Interactive / New York

American Express, commissioned by Strategic

Promotional Advertising / Promotional Advertising - CD-ROM

00_0014N

2000 Interactive Bronze Pencil

tinderbox interactive / Capeto

The Association of Marketers

Promotional Advertising / Promotional Advertising - CD-ROM

00_0015N

2000 Interactive Gold Pencil

OVEN Digital / New York

Shubert Archive

Non-Profit Organizations

00_0055N

2000 Interactive Silver Pencil

Bates Interactive / London

Warchild

Non-Profit Organizations

00_0056N

2000 Interactive Bronze Pencil

Icon Nicholson / New York

The Metropolitan Museum of Art

Non-Profit Organizations

00_0057N

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Single

00_0069A

2000 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0070A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0071A

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0015A

2000 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0016A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0017A

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Beyond the Banner

00_0009N

2000 Interactive Silver Pencil

Deepend London / London

Apple Computer

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0025N

2000 Interactive Silver Pencil

R/GA / New York

Discovery Communications Inc.

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0026N

2000 Advertising Silver Pencil

Contacto Marketing / Coral Gables

American Cancer Society

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

00_0064A

2000 Interactive Gold Pencil

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0049N

2000 Interactive Silver Pencil

New York Zoom / New York

New York Zoom

Self-Promotion / Self-Promotion - CD-ROM

00_0051N

2000 Interactive Bronze Pencil

BBDO Interactive / Duesseldorf

BBDO Interactive

Self-Promotion / Self-Promotion - CD-ROM

00_0052N

2000 Interactive Gold Pencil

Ad Planet Kinetic Interactive / Singapore

Concave Scream

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0019N

2000 Interactive Gold Pencil

Deepend London / London

Viaduct

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0020N

2000 Interactive Silver Pencil

Resource / Columbus

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0021N

2000 Interactive Silver Pencil

Sapient / San Francisco

Adobe

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0022N

2000 Interactive Bronze Pencil

Ad Planet Kinetic Interactive / Singapore

Pestbusters

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0023N

2000 Interactive Bronze Pencil

Resource / Columbus

Express

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0024N

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0005A

2000 Advertising Silver Pencil

Ogilvy & Mather Direct / Singapore

Raffles Hotel

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0006A

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0007A

2000 Advertising Silver Pencil

Ogilvy & Mather / Buenos Aires

Unilever de Argentina

International Foreign Language Commercial / Foreign Language Commercial Television: Single

00_0102A

2000 Interactive Gold Pencil

Sapient / San Francisco

Adobe

E-Commerce / E-Commerce - Web Sites

00_0035N

2000 Interactive Silver Pencil

Sapient / San Francisco

United Airlines

E-Commerce / E-Commerce - Web Sites

00_0036N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0033N

2000 Interactive Bronze Pencil

Deepend London / London

FT.com

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0034N

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Interactive Silver Pencil

Smith & Jones / West Sand Lake

Vassar Brothers Hospital

Non-Profit Organizations / Non-Profit - CD-ROM

00_0058N

2000 Interactive Gold Pencil

Leo Burnett / Singapore

Action for AIDS Singapore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

00_0059N

2000 Advertising Gold Pencil

Fallon McElligott / New York

United States Tennis Association

Newspaper / Newspaper Over 600 Lines: Single

00_0001A

2000 Advertising Silver Pencil

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper Over 600 Lines: Single

00_0002A

2000 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Newspaper / Newspaper Over 600 Lines: Single

00_0003A

2000 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group

Newspaper / Newspaper Over 600 Lines: Single

00_0004A

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Multimedia Campaign

00_0103A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nordstromshoes.com

Multimedia Campaign

00_0104A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Multimedia Campaign

00_0105A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch/Bud Light

Consumer Radio / Consumer Radio: Campaign

00_0072A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Campaign

00_0073A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

00_0074A

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