The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: AGENCY.COM / London Client: British Airways Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Nike Category: Broadband Web Sites
Agency: OgilvyInteractive / New York Client: IBM Category: Beyond the Banner
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign
Agency: Elephant Seven / Hamburg Client: Quba Werbeagentur, Thomas Querfurth Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: Resource / Columbus Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Smith & Jones / West Sand Lake Client: Vassar Brothers Hospital Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Fork Unstable Media / Hamburg Client: Lufthansa Systems Network Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Organic / New York Client: CDNOW Category: E-Commerce / E-Commerce - Other Digital Advertising
Agency: Deepend London / London Client: Apple Computer Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: R/GA / New York Client: Discovery Communications Inc. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: RAW Interactive / New York Client: American Express, commissioned by Strategic Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: FCB Worldwide / Southfield Client: Comedy Central Category: Banners / Banner - Single
Agency: Icon Nicholson / New York Client: Icon Nicholson Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Bates Interactive / London Client: Warchild Category: Non-Profit Organizations
Agency: Sapient / San Francisco Client: United Airlines Category: E-Commerce / E-Commerce - Web Sites
Agency: Duffy Design / Minneapolis Client: BMW 3 Series Coupe Category: Integrated Branding Campaign
Agency: New York Zoom / New York Client: New York Zoom Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: OgilvyInteractive / New York Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Elephant Seven / Hamburg Client: Levi Strauss Germany Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

2000 Interactive Silver Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Promotional Advertising / Promotional Advertising - Web Sites

00_0011N

2000 Interactive Silver Pencil

AGENCY.COM / London

British Airways

Broadband Web Sites

00_0044N

2000 Interactive Silver Pencil

Red Sky Interactive / San Francisco

Nike

Broadband Web Sites

00_0045N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Beyond the Banner

00_0009N

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Quba Werbeagentur, Thomas Querfurth

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0031N

2000 Interactive Silver Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0017N

2000 Interactive Silver Pencil

Resource / Columbus

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0021N

2000 Interactive Silver Pencil

Sapient / San Francisco

Adobe

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0022N

2000 Interactive Silver Pencil

Smith & Jones / West Sand Lake

Vassar Brothers Hospital

Non-Profit Organizations / Non-Profit - CD-ROM

00_0058N

2000 Interactive Silver Pencil

Fork Unstable Media / Hamburg

Lufthansa Systems Network

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0028N

2000 Interactive Silver Pencil

Organic / New York

CDNOW

E-Commerce / E-Commerce - Other Digital Advertising

00_0037N

2000 Interactive Silver Pencil

Deepend London / London

Apple Computer

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0025N

2000 Interactive Silver Pencil

R/GA / New York

Discovery Communications Inc.

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0026N

2000 Interactive Silver Pencil

RAW Interactive / New York

American Express, commissioned by Strategic

Promotional Advertising / Promotional Advertising - CD-ROM

00_0014N

2000 Interactive Silver Pencil

FCB Worldwide / Southfield

Comedy Central

Banners / Banner - Single

00_0003N

2000 Interactive Silver Pencil

Icon Nicholson / New York

Icon Nicholson

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0054N

2000 Interactive Silver Pencil

Bates Interactive / London

Warchild

Non-Profit Organizations

00_0056N

2000 Interactive Silver Pencil

Sapient / San Francisco

United Airlines

E-Commerce / E-Commerce - Web Sites

00_0036N

2000 Interactive Silver Pencil

Duffy Design / Minneapolis

BMW 3 Series Coupe

Integrated Branding Campaign

00_0040N

2000 Interactive Silver Pencil

New York Zoom / New York

New York Zoom

Self-Promotion / Self-Promotion - CD-ROM

00_0051N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0033N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Levi Strauss Germany

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0050N

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