Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden + Kennedy / Portland Client: Nike Category: Collateral Advertising / Collateral: Posters
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Nordstromshoes.com Category: Multimedia Campaign
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: Holzman Kaplan Worldwide / New York Client: Southampton Anti-Bias Task Force Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Elephant Seven / Hamburg Client: Quba Werbeagentur, Thomas Querfurth Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Icon Nicholson / New York Client: Icon Nicholson Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Colenso Communications / Aukland Client: TV3 Category: Outdoor / Guerilla Advertising
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Film Commission Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign
Agency: Resource / Columbus Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: DDB Advertising / Paris Client: Volkswagen France Category: Outdoor / Outdoor: Campaign
Agency: Sapient / San Francisco Client: United Airlines Category: E-Commerce / E-Commerce - Web Sites
Agency: F/NAZCA S&S / São Paulo Client: Foundation S.O.S. Mata Atlantica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Campaign
Agency: OgilvyInteractive / New York Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Crispin Porter and Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: Buntin Group / Nashville Client: Tennessee Repertory Theatre Category: Collateral Advertising / Collateral: Brochures
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: RAW Interactive / New York Client: American Express, commissioned by Strategic Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: Duffy Design / Minneapolis Client: BMW 3 Series Coupe Category: Integrated Branding Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Campaign
Agency: Organic / New York Client: CDNOW Category: E-Commerce / E-Commerce - Other Digital Advertising
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fork Unstable Media / Hamburg Client: Lufthansa Systems Network Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Elephant Seven / Hamburg Client: Levi Strauss Germany Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Ogilvy & Mather / Buenos Aires Client: Unilever de Argentina Category: International Foreign Language Commercial / Foreign Language Commercial Television: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: AGENCY.COM / London Client: British Airways Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Nike Category: Broadband Web Sites
Agency: Smith & Jones / West Sand Lake Client: Vassar Brothers Hospital Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Ogilvy & Mather Direct / Singapore Client: Raffles Hotel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: New York Zoom / New York Client: New York Zoom Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: FCB Worldwide / Southfield Client: Comedy Central Category: Banners / Banner - Single
Agency: Young & Rubicam / New York Client: Calvin's Category: Outdoor / Outdoor: Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Collateral Advertising / Collateral: Posters

00_0054A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0016A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

00_0033A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nordstromshoes.com

Multimedia Campaign

00_0104A

2000 Advertising Silver Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0057A

2000 Advertising Silver Pencil

Holzman Kaplan Worldwide / New York

Southampton Anti-Bias Task Force

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0062A

2000 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

00_0050A

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Quba Werbeagentur, Thomas Querfurth

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0031N

2000 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0070A

2000 Interactive Silver Pencil

Icon Nicholson / New York

Icon Nicholson

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0054N

2000 Advertising Silver Pencil

Colenso Communications / Aukland

TV3

Outdoor / Guerilla Advertising

00_0031A

2000 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Film Commission

Collateral Advertising / Collateral Direct Mail: Single

00_0043A

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

2000 Interactive Silver Pencil

Resource / Columbus

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0021N

2000 Interactive Silver Pencil

Sapient / San Francisco

Adobe

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0022N

2000 Interactive Silver Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0017N

2000 Advertising Silver Pencil

DDB Advertising / Paris

Volkswagen France

Outdoor / Outdoor: Campaign

00_0029A

2000 Interactive Silver Pencil

Sapient / San Francisco

United Airlines

E-Commerce / E-Commerce - Web Sites

00_0036N

2000 Advertising Silver Pencil

F/NAZCA S&S / São Paulo

Foundation S.O.S. Mata Atlantica

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0060A

2000 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0013A

2000 Advertising Silver Pencil

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper Over 600 Lines: Single

00_0002A

2000 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Newspaper / Newspaper Over 600 Lines: Single

00_0003A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Campaign

00_0088A

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0033N

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Fifth Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Singles

00_0008A

2000 Advertising Silver Pencil

Buntin Group / Nashville

Tennessee Repertory Theatre

Collateral Advertising / Collateral: Brochures

00_0040A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0084A

2000 Interactive Silver Pencil

RAW Interactive / New York

American Express, commissioned by Strategic

Promotional Advertising / Promotional Advertising - CD-ROM

00_0014N

2000 Interactive Silver Pencil

Duffy Design / Minneapolis

BMW 3 Series Coupe

Integrated Branding Campaign

00_0040N

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Campaign

00_0073A

2000 Interactive Silver Pencil

Organic / New York

CDNOW

E-Commerce / E-Commerce - Other Digital Advertising

00_0037N

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0097A

2000 Interactive Silver Pencil

Fork Unstable Media / Hamburg

Lufthansa Systems Network

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0028N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Levi Strauss Germany

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0050N

2000 Advertising Silver Pencil

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0024A

2000 Advertising Silver Pencil

Ogilvy & Mather / Buenos Aires

Unilever de Argentina

International Foreign Language Commercial / Foreign Language Commercial Television: Single

00_0102A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

2000 Interactive Silver Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Promotional Advertising / Promotional Advertising - Web Sites

00_0011N

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

00_0037A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0092A

2000 Interactive Silver Pencil

AGENCY.COM / London

British Airways

Broadband Web Sites

00_0044N

2000 Interactive Silver Pencil

Red Sky Interactive / San Francisco

Nike

Broadband Web Sites

00_0045N

2000 Interactive Silver Pencil

Smith & Jones / West Sand Lake

Vassar Brothers Hospital

Non-Profit Organizations / Non-Profit - CD-ROM

00_0058N

2000 Advertising Silver Pencil

Ogilvy & Mather Direct / Singapore

Raffles Hotel

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0006A

2000 Interactive Silver Pencil

New York Zoom / New York

New York Zoom

Self-Promotion / Self-Promotion - CD-ROM

00_0051N

2000 Interactive Silver Pencil

FCB Worldwide / Southfield

Comedy Central

Banners / Banner - Single

00_0003N

2000 Advertising Silver Pencil

Young & Rubicam / New York

Calvin's

Outdoor / Outdoor: Single

00_0027A

2000 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0076A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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