Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Publicis & Hal Riney / San Francisco Client: EV1 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA Hunt Lascaris / Johannesburg Client: Dunlop Category: Collateral Advertising / Collateral: Posters
Agency: FCB Worldwide / Southfield Client: Little Caesers Pizza Enterprise Category: Banners / Banner - Single
Agency: Freestyle Interactive / San Francisco Client: Sonic Net Category: Banners / Banner - Single
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch/Bud Light Category: Consumer Radio / Consumer Radio: Campaign
Agency: Sapient / San Francisco Client: Adobe Category: E-Commerce / E-Commerce - Web Sites
Agency: BBDO / Denmark Client: Adidas Category: Outdoor / Outdoor: Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Collateral Advertising / Collateral Direct Mail: Campaign
Wassup Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler AG, Stuttgart Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: OVEN Digital / New York Client: Shubert Archive Category: Non-Profit Organizations
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Integrated Branding Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Integrated Branding Campaign
Agency: Ad Planet Kinetic Interactive / Singapore Client: Concave Scream Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Viaduct Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fallon McElligott / New York Client: United States Tennis Association Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign
Agency: OVEN Digital / New York Client: Hookt Category: Broadband Web Sites
Agency: OVEN Digital / New York Client: Digital Club Network "DCN" Category: Broadband Web Sites
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign
Surfers Agency: AMV BBDO/London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Leo Burnett / Singapore Client: Action for AIDS Singapore Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: Genex / Los Angeles Client: Herman Miller Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Dennis Interactive/Margeotes Fertitta + Partners / New York Client: Margeotes, Fertita + Partners / New York Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Multimedia Campaign
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Intel Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0005A

2000 Advertising Gold Pencil

Publicis & Hal Riney / San Francisco

EV1

Collateral Advertising / Collateral Direct Mail: Single

00_0042A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Dunlop

Collateral Advertising / Collateral: Posters

00_0053A

2000 Interactive Gold Pencil

FCB Worldwide / Southfield

Little Caesers Pizza Enterprise

Banners / Banner - Single

00_0001N

2000 Interactive Gold Pencil

Freestyle Interactive / San Francisco

Sonic Net

Banners / Banner - Single

00_0002N

2000 Advertising Gold Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

00_0068A

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade B/W or Color Any Size: Campaign

00_0036A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch/Bud Light

Consumer Radio / Consumer Radio: Campaign

00_0072A

2000 Interactive Gold Pencil

Sapient / San Francisco

Adobe

E-Commerce / E-Commerce - Web Sites

00_0035N

2000 Advertising Gold Pencil

BBDO / Denmark

Adidas

Outdoor / Outdoor: Single

00_0026A

2000 Advertising Gold Pencil

Saatchi & Saatchi / London

COI/The Army

Collateral Advertising / Collateral Direct Mail: Campaign

00_0045A

2000 Advertising Gold Pencil

DDB/Chicago

Anheuser-Busch

Wassup

Consumer Television / Consumer Television Varying Lengths: Campaign

0096A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0096A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0091A

2000 Interactive Gold Pencil

Elephant Seven / Hamburg

DaimlerChrysler AG, Stuttgart

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0030N

2000 Interactive Gold Pencil

OVEN Digital / New York

Shubert Archive

Non-Profit Organizations

00_0055N

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade Color Full Page or Spread: Single

00_0032A

2000 Interactive Gold Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Integrated Branding Campaign

00_0038N

2000 Interactive Gold Pencil

Wieden + Kennedy / Portland

Nike

Integrated Branding Campaign

00_0039N

2000 Interactive Gold Pencil

Ad Planet Kinetic Interactive / Singapore

Concave Scream

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0019N

2000 Interactive Gold Pencil

Deepend London / London

Viaduct

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0020N

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0061A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Single

00_0069A

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

2000 Advertising Gold Pencil

Fallon McElligott / New York

United States Tennis Association

Newspaper / Newspaper Over 600 Lines: Single

00_0001A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Campaign

00_0087A

2000 Interactive Gold Pencil

OVEN Digital / New York

Hookt

Broadband Web Sites

00_0042N

2000 Interactive Gold Pencil

OVEN Digital / New York

Digital Club Network "DCN"

Broadband Web Sites

00_0043N

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0075A

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

2000 Advertising Gold Pencil

AMV BBDO/London

Guinness

Surfers

Non-Broadcast / Non-Broadcast Cinema: Single

0099A

2000 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

Guinness

Non-Broadcast / Non-Broadcast Cinema: Single

00_0099A

2000 Advertising Gold Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0065A

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0056A

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0015A

2000 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0059A

2000 Interactive Gold Pencil

Leo Burnett / Singapore

Action for AIDS Singapore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

00_0059N

2000 Interactive Gold Pencil

Genex / Los Angeles

Herman Miller

Promotional Advertising / Promotional Advertising - CD-ROM

00_0013N

2000 Interactive Gold Pencil

R/GA / New York

R/GA

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0053N

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0023A

2000 Interactive Gold Pencil

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0049N

2000 Interactive Gold Pencil

Dennis Interactive/Margeotes Fertitta + Partners / New York

Margeotes, Fertita + Partners / New York

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0027N

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Multimedia Campaign

00_0103A

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0081A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0082A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0083A

2000 Advertising Gold Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

00_0018A

2000 Interactive Gold Pencil

EURO RSCG DSW Partners / Salt Lake City

Intel

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0016N


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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