The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Crispin Porter and Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: TBWA Hunt Lascaris / Johannesburg Client: BIC Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner
Agency: OgilvyInteractive / New York Client: IBM Category: Beyond the Banner
Agency: Elephant Seven / Hamburg Client: Levi Strauss Germany Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Organic / New York Client: CDNOW Category: E-Commerce / E-Commerce - Other Digital Advertising
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: OVEN Digital / New York Client: Hookt Category: Broadband Web Sites
Agency: OVEN Digital / New York Client: Digital Club Network "DCN" Category: Broadband Web Sites
Agency: AGENCY.COM / London Client: British Airways Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Nike Category: Broadband Web Sites
Agency: Altrec.com / Bellevue Client: Altrec.com Category: Broadband Web Sites
Agency: FCB Worldwide / Southfield Client: Little Caesers Pizza Enterprise Category: Banners / Banner - Single
Agency: Freestyle Interactive / San Francisco Client: Sonic Net Category: Banners / Banner - Single
Agency: FCB Worldwide / Southfield Client: Comedy Central Category: Banners / Banner - Single
Agency: Agenciaclick / São Paulo Client: General Motors of Brazil Category: Banners / Banner - Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Multimedia Campaign
Agency: Fallon McElligott / Minneapolis Client: Nordstromshoes.com Category: Multimedia Campaign
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Multimedia Campaign
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political: Single
Agency: Genex / Los Angeles Client: Herman Miller Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: RAW Interactive / New York Client: American Express, commissioned by Strategic Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: tinderbox interactive / Capeto Client: The Association of Marketers Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: TBWA Hunt Lascaris / Johannesburg Client: Dunlop Category: Collateral Advertising / Collateral: Posters
Agency: Wieden + Kennedy / Portland Client: Nike Category: Collateral Advertising / Collateral: Posters
Agency: Leo Burnett USA / Chicago Client: Heinz Category: Collateral Advertising / Collateral: Posters
Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Scholz & Volkmer / Wiesbaden Client: USM U. Schaerer Söhne AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: OgilvyInteractive / New York Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Deepend London / London Client: FT.com Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: TBWA/Chiat/Day / Playa del Ray Client: The Belding Awards Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign
Agency: Martin Interactive / Richmond Client: Drug Free America Category: Banners / Banner - Campaign
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Intel Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Fifth Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Singles

00_0008A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

BIC

Newspaper / Newspaper 600 Lines or Less: Singles

00_0009A

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Beyond the Banner

00_0009N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Levi Strauss Germany

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0050N

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Interactive Silver Pencil

Organic / New York

CDNOW

E-Commerce / E-Commerce - Other Digital Advertising

00_0037N

2000 Advertising Gold Pencil

Saatchi & Saatchi / London

COI/The Army

Collateral Advertising / Collateral Direct Mail: Campaign

00_0045A

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Collateral Advertising / Collateral Direct Mail: Campaign

00_0046A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Interactive Gold Pencil

OVEN Digital / New York

Hookt

Broadband Web Sites

00_0042N

2000 Interactive Gold Pencil

OVEN Digital / New York

Digital Club Network "DCN"

Broadband Web Sites

00_0043N

2000 Interactive Silver Pencil

AGENCY.COM / London

British Airways

Broadband Web Sites

00_0044N

2000 Interactive Silver Pencil

Red Sky Interactive / San Francisco

Nike

Broadband Web Sites

00_0045N

2000 Interactive Bronze Pencil

Altrec.com / Bellevue

Altrec.com

Broadband Web Sites

00_0046N

2000 Interactive Gold Pencil

FCB Worldwide / Southfield

Little Caesers Pizza Enterprise

Banners / Banner - Single

00_0001N

2000 Interactive Gold Pencil

Freestyle Interactive / San Francisco

Sonic Net

Banners / Banner - Single

00_0002N

2000 Interactive Silver Pencil

FCB Worldwide / Southfield

Comedy Central

Banners / Banner - Single

00_0003N

2000 Interactive Bronze Pencil

Agenciaclick / São Paulo

General Motors of Brazil

Banners / Banner - Single

00_0004N

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Multimedia Campaign

00_0103A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nordstromshoes.com

Multimedia Campaign

00_0104A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Multimedia Campaign

00_0105A

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0015A

2000 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0016A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0017A

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0056A

2000 Advertising Silver Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0057A

2000 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political: Single

00_0058A

2000 Interactive Gold Pencil

Genex / Los Angeles

Herman Miller

Promotional Advertising / Promotional Advertising - CD-ROM

00_0013N

2000 Interactive Silver Pencil

RAW Interactive / New York

American Express, commissioned by Strategic

Promotional Advertising / Promotional Advertising - CD-ROM

00_0014N

2000 Interactive Bronze Pencil

tinderbox interactive / Capeto

The Association of Marketers

Promotional Advertising / Promotional Advertising - CD-ROM

00_0015N

2000 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Dunlop

Collateral Advertising / Collateral: Posters

00_0053A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Collateral Advertising / Collateral: Posters

00_0054A

2000 Advertising Bronze Pencil

Leo Burnett USA / Chicago

Heinz

Collateral Advertising / Collateral: Posters

00_0055A

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

2000 Interactive Silver Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Promotional Advertising / Promotional Advertising - Web Sites

00_0011N

2000 Interactive Bronze Pencil

Scholz & Volkmer / Wiesbaden

USM U. Schaerer Söhne AG

Promotional Advertising / Promotional Advertising - Web Sites

00_0012N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0033N

2000 Interactive Bronze Pencil

Deepend London / London

FT.com

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0034N

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade B/W or Color Any Size: Campaign

00_0036A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

00_0037A

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

The Belding Awards

Trade / Trade B/W or Color Any Size: Campaign

00_0038A

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

2000 Interactive Bronze Pencil

Martin Interactive / Richmond

Drug Free America

Banners / Banner - Campaign

00_0007N

2000 Interactive Gold Pencil

EURO RSCG DSW Partners / Salt Lake City

Intel

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0016N

2000 Interactive Silver Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0017N

2000 Interactive Bronze Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0018N

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