The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Surfers
Agency: AMV BBDO/London
Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single
Wassup
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2000 Advertising Silver Pencil
Agency:
Colenso Communications / Aukland
Client:
TV3
Title:
Category:
Outdoor / Guerilla Advertising
Annual ID:
00_0031A
Award:
2000 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Budget
Title:
Category:
Multimedia Campaign
Annual ID:
00_0103A
Award:
2000 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nordstromshoes.com
Title:
Category:
Multimedia Campaign
Annual ID:
00_0104A
Award:
2000 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
FOX Sports
Title:
Category:
Multimedia Campaign
Annual ID:
00_0105A
Award:
2000 Advertising Silver Pencil
Agency:
Ogilvy & Mather Rightford, Searle-Tripp & Makin / Cape Town
Client:
Volkswagen South Africa
Title:
Category:
Collateral Advertising / Collateral: Point of Purchase and In-Store
Annual ID:
00_0047A
Award:
2000 Advertising Bronze Pencil
Agency:
Cohn Godley Norwood / Boston
Client:
Simple
Title:
Category:
Collateral Advertising / Collateral: Point of Purchase and In-Store
Annual ID:
00_0048A
Award:
2000 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Cape Town
Client:
Levi Strauss
Title:
Category:
Collateral Advertising / Collateral: Point of Purchase and In-Store
Annual ID:
00_0049A
Award:
2000 Advertising Gold Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
MTV
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
00_0079A
Award:
2000 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E*Trade
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
00_0080A
Award:
2000 Advertising Silver Pencil
Agency:
Contacto Marketing / Coral Gables
Client:
American Cancer Society
Title:
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
00_0064A
Award:
2000 Interactive Gold Pencil
Agency:
Periscope / Minneapolis
Client:
Periscope
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
00_0049N
Award:
2000 Interactive Silver Pencil
Agency:
New York Zoom / New York
Client:
New York Zoom
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
00_0051N
Award:
2000 Interactive Bronze Pencil
Agency:
BBDO Interactive / Duesseldorf
Client:
BBDO Interactive
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
00_0052N
Award:
2000 Interactive Gold Pencil
Agency:
Arnold Communications / Boston
Client:
Volkswagen of America, Inc.
Title:
Category:
Integrated Branding Campaign
Annual ID:
00_0038N
Award:
2000 Interactive Gold Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Nike
Title:
Category:
Integrated Branding Campaign
Annual ID:
00_0039N
Award:
2000 Interactive Silver Pencil
Agency:
Duffy Design / Minneapolis
Client:
BMW 3 Series Coupe
Title:
Category:
Integrated Branding Campaign
Annual ID:
00_0040N
Award:
2000 Interactive Bronze Pencil
Agency:
Digitas / Boston
Client:
American Express
Title:
Category:
Integrated Branding Campaign
Annual ID:
00_0041N
Award:
2000 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
00_0013A
Award:
2000 Advertising Bronze Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
00_0014A
Award:
2000 Advertising Gold Pencil
Agency:
BBDO / Denmark
Client:
Adidas
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
00_0026A
Award:
2000 Advertising Silver Pencil
Agency:
Young & Rubicam / New York
Client:
Calvin's
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
00_0027A
Award:
2000 Advertising Bronze Pencil
Agency:
TBWA/Chiat/Day / Playa del Ray
Client:
ABC
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
00_0028A
Award:
2000 Interactive Silver Pencil
Agency:
OgilvyInteractive / New York
Client:
IBM
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
00_0033N
Award:
2000 Interactive Bronze Pencil
Agency:
Deepend London / London
Client:
FT.com
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
00_0034N
Award:
2000 Advertising Gold Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch/Bud Light
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
00_0072A
Award:
2000 Advertising Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Miller High Life
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
00_0073A
Award:
2000 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
00_0074A
Award:
2000 Advertising Gold Pencil
Agency:
Publicis & Hal Riney / San Francisco
Client:
EV1
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
00_0042A
Award:
2000 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Film Commission
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
00_0043A
Award:
2000 Advertising Bronze Pencil
Agency:
Eisner & Associates / Baltimore
Client:
Danaher/Armstrong Tools
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
00_0044A
Award:
2000 Advertising Gold Pencil
Agency:
AMV BBDO/London
Client:
Guinness
Title:
Surfers
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Annual ID:
0099A
Award:
2000 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Annual ID:
00_0099A
Award:
2000 Advertising Silver Pencil
Agency:
BDDP / Paris
Client:
Manix
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Annual ID:
00_0100A
Award:
2000 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
The Shooting Gallery
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Annual ID:
00_0101A
Award:
2000 Interactive Silver Pencil
Agency:
Organic / New York
Client:
CDNOW
Title:
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
00_0037N
Award:
2000 Interactive Gold Pencil
Agency:
OVEN Digital / New York
Client:
Shubert Archive
Title:
Category:
Non-Profit Organizations
Annual ID:
00_0055N
Award:
2000 Interactive Silver Pencil
Agency:
Bates Interactive / London
Client:
Warchild
Title:
Category:
Non-Profit Organizations
Annual ID:
00_0056N
Award:
2000 Interactive Bronze Pencil
Agency:
Icon Nicholson / New York
Client:
The Metropolitan Museum of Art
Title:
Category:
Non-Profit Organizations
Annual ID:
00_0057N
Award:
2000 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
00_0053A
Award:
2000 Advertising Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Nike
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
00_0054A
Award:
2000 Advertising Bronze Pencil
Agency:
Leo Burnett USA / Chicago
Client:
Heinz
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
00_0055A
Award:
2000 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Virginia Holocaust Museum
Title:
Category:
Public Service/Political / Public Service/Political: Single
Annual ID:
00_0056A
Award:
2000 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Virginia Holocaust Museum
Title:
Category:
Public Service/Political / Public Service/Political: Single
Annual ID:
00_0057A
Award:
2000 Advertising Bronze Pencil
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Business Leaders for Sensible Priorities
Title:
Category:
Public Service/Political / Public Service/Political: Single
Annual ID:
00_0058A
Award:
2000 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
00_0053N
Award:
2000 Interactive Silver Pencil
Agency:
Icon Nicholson / New York
Client:
Icon Nicholson
Title:
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
00_0054N
Award:
2000 Advertising Gold Pencil
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Wassup
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
0096A
Award:
2000 Advertising Gold Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
00_0096A
Award:
2000 Advertising Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Miller High Life
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
00_0097A
Award:
2000 Advertising Bronze Pencil
Agency:
Wieden + Kennedy / Portland
Client:
Stamps.com
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
00_0098A
