Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Eisner & Associates / Baltimore Client: Danaher/Armstrong Tools Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Leo Burnett USA / Chicago Client: Heinz Category: Collateral Advertising / Collateral: Posters
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Agenciaclick / São Paulo Client: General Motors of Brazil Category: Banners / Banner - Single
Agency: TBWA/Chiat/Day / Playa del Ray Client: The Belding Awards Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Scholz & Volkmer / Wiesbaden Client: USM U. Schaerer Söhne AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: Fallon McElligott / London Client: UK Time, Timex Category: Outdoor / Outdoor: Campaign
Agency: TBWA/Chiat/Day / Playa del Ray Client: ABC Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Wieden + Kennedy / Portland Client: Stamps.com Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: BIC Category: Newspaper / Newspaper 600 Lines or Less: Singles
Agency: Biggs/Gilmore / Kalamazoo Client: Michigan Fresh Vegetable Council Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Icon Nicholson / New York Client: The Metropolitan Museum of Art Category: Non-Profit Organizations
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Cyberoom Category: Trade / Trade Color Full Page or Spread: Single
Agency: Digitas / Boston Client: American Express Category: Integrated Branding Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Ad Planet Kinetic Interactive / Singapore Client: Pestbusters Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Express Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: CNET.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Altrec.com / Bellevue Client: Altrec.com Category: Broadband Web Sites
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA Hunt Lascaris / Cape Town Client: Levi Strauss Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Martin Interactive / Richmond Client: Drug Free America Category: Banners / Banner - Campaign
Agency: Cliff Freeman & Partners / New York Client: The Shooting Gallery Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Deepend London / London Client: FT.com Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: DoubleYou / Barcelona Client: DoubleYou Category: Self-Promotion / Self-Promotion - Web Sites
Agency: Scholz & Volkmer / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Web Sites
Agency: tinderbox interactive / Capeto Client: The Association of Marketers Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: BBDO Interactive / Duesseldorf Client: BBDO Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Renaissance Multimedia / New York Client: Renaissance Multimedia Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Multimedia Campaign
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Newspaper / Newspaper 600 Lines or Less: Single

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0007A

2000 Advertising Bronze Pencil

Eisner & Associates / Baltimore

Danaher/Armstrong Tools

Collateral Advertising / Collateral Direct Mail: Single

00_0044A

2000 Advertising Bronze Pencil

Leo Burnett USA / Chicago

Heinz

Collateral Advertising / Collateral: Posters

00_0055A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0014A

2000 Interactive Bronze Pencil

Agenciaclick / São Paulo

General Motors of Brazil

Banners / Banner - Single

00_0004N

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

The Belding Awards

Trade / Trade B/W or Color Any Size: Campaign

00_0038A

2000 Interactive Bronze Pencil

Scholz & Volkmer / Wiesbaden

USM U. Schaerer Söhne AG

Promotional Advertising / Promotional Advertising - Web Sites

00_0012N

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

00_0074A

2000 Advertising Bronze Pencil

Fallon McElligott / London

UK Time, Timex

Outdoor / Outdoor: Campaign

00_0030A

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

ABC

Outdoor / Outdoor: Single

00_0028A

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Collateral Advertising / Collateral Direct Mail: Campaign

00_0046A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Stamps.com

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0098A

2000 Advertising Bronze Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0093A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

BIC

Newspaper / Newspaper 600 Lines or Less: Singles

00_0009A

2000 Interactive Bronze Pencil

Biggs/Gilmore / Kalamazoo

Michigan Fresh Vegetable Council

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0032N

2000 Interactive Bronze Pencil

Icon Nicholson / New York

The Metropolitan Museum of Art

Non-Profit Organizations

00_0057N

2000 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen of America

Trade / Trade Color Full Page or Spread: Single

00_0034A

2000 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Cyberoom

Trade / Trade Color Full Page or Spread: Single

00_0035A

2000 Interactive Bronze Pencil

Digitas / Boston

American Express

Integrated Branding Campaign

00_0041N

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0022A

2000 Interactive Bronze Pencil

Ad Planet Kinetic Interactive / Singapore

Pestbusters

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0023N

2000 Interactive Bronze Pencil

Resource / Columbus

Express

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0024N

2000 Advertising Bronze Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0063A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0071A

2000 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group

Newspaper / Newspaper Over 600 Lines: Single

00_0004A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Campaign

00_0089A

2000 Advertising Bronze Pencil

Leagas Delaney / San Francisco

CNET.com

Consumer Television / Consumer Television :30 Campaign

00_0090A

2000 Advertising Bronze Pencil

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Collateral Advertising / Collateral: Self-Promotion

00_0051A

2000 Advertising Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

00_0052A

2000 Interactive Bronze Pencil

Altrec.com / Bellevue

Altrec.com

Broadband Web Sites

00_0046N

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0048A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Cape Town

Levi Strauss

Collateral Advertising / Collateral: Point of Purchase and In-Store

00_0049A

2000 Advertising Bronze Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television Over :30 Single

00_0077A

2000 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0078A

2000 Interactive Bronze Pencil

Martin Interactive / Richmond

Drug Free America

Banners / Banner - Campaign

00_0007N

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

The Shooting Gallery

Non-Broadcast / Non-Broadcast Cinema: Single

00_0101A

2000 Interactive Bronze Pencil

Deepend London / London

FT.com

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0034N

2000 Advertising Bronze Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0067A

2000 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political: Single

00_0058A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0017A

2000 Interactive Bronze Pencil

DoubleYou / Barcelona

DoubleYou

Self-Promotion / Self-Promotion - Web Sites

00_0047N

2000 Interactive Bronze Pencil

Scholz & Volkmer / Wiesbaden

Scholz & Volkmer

Self-Promotion / Self-Promotion - Web Sites

00_0048N

2000 Interactive Bronze Pencil

tinderbox interactive / Capeto

The Association of Marketers

Promotional Advertising / Promotional Advertising - CD-ROM

00_0015N

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0025A

2000 Interactive Bronze Pencil

BBDO Interactive / Duesseldorf

BBDO Interactive

Self-Promotion / Self-Promotion - CD-ROM

00_0052N

2000 Interactive Bronze Pencil

Renaissance Multimedia / New York

Renaissance Multimedia

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0029N

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Multimedia Campaign

00_0105A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

00_0085A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

00_0086A

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Newspaper / Newspaper 600 Lines or Less: Single

00_0011A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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