The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Carlos Souto/TCC SA De Publicad / Buenos Aires Client: Liceo Cultural Britanico Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: dweck! / New York Client: UPN Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristar Casinos Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: DDB / North Sydney Client: Dairy Farmers/Dare Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: DDB / North Sydney Client: Dairy Farmers/Dare Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: dweck! / New York Client: UPN Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Publicis Bloom / Dallas Client: TGI Friday's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Vega Olmos Ponce / Buenos Aires Client: Unilver Argentina Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: BDDP / Boulogne Client: Air Liberté Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Single
Agency: Euro RSCG Wnek Gosper / London Client: Häagen Dazs Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / New York Client: MTV Networks Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / Ontario Client: Kellogg Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Whitbread Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Perdue Farms Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners / New York Client: The Coca-Cola Company / Sprite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Merkley Newman Harty / New York Client: Mercedes Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / Frankfurt Client: Hirsh + Ille, Mannheim Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy One / New York Client: Ameritrade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Cash Converters Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Toyota New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: Almap/BBDO / São Paulo Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30 Single
Agency: BDDP / Boulogne Client: Air Liberté Category: Consumer Television / Consumer Television :30 Single
Agency: Black Rocket / San Francisco Client: Discover Brokerage Category: Consumer Television / Consumer Television :30 Single
Agency: Black Rocket / San Francisco Client: U.C. Berkeley Athletic Department Category: Consumer Television / Consumer Television :30 Single
Agency: The Buntin Group / Nashville Client: Goody's Category: Consumer Television / Consumer Television :30 Single
Agency: BVK McDonald / Milwaukee Client: Sun Country Airlines Category: Consumer Television / Consumer Television :30 Single
Agency: Clemenger / BBDO Melbourne Client: RACV Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Cossette Communication-Marketing / Toronto Client: General Mills Canada Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: MTV Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Nordstromshoes.com Category: Consumer Television / Consumer Television :30 Single

2000 Advertising Merit Award

Carlos Souto/TCC SA De Publicad / Buenos Aires

Liceo Cultural Britanico

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0683A

2000 Advertising Merit Award

dweck! / New York

UPN

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0684A

2000 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Ameristar Casinos

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0685A

2000 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0686A

2000 Advertising Merit Award

DDB / North Sydney

Dairy Farmers/Dare

Consumer Television / Consumer Television :20 and Under: Single

00_0669A

2000 Advertising Merit Award

DDB / North Sydney

Dairy Farmers/Dare

Consumer Television / Consumer Television :20 and Under: Single

00_0670A

2000 Advertising Merit Award

dweck! / New York

UPN

Consumer Television / Consumer Television :20 and Under: Single

00_0671A

2000 Advertising Merit Award

Publicis Bloom / Dallas

TGI Friday's

Consumer Television / Consumer Television :20 and Under: Single

00_0672A

2000 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Single

00_0673A

2000 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Television / Consumer Television :20 and Under: Single

00_0674A

2000 Advertising Merit Award

Vega Olmos Ponce / Buenos Aires

Unilver Argentina

Consumer Television / Consumer Television :20 and Under: Single

00_0675A

2000 Advertising Merit Award

Arnold Communications / Boston

Volkswagen of America

Consumer Television / Consumer Television Over :30 Single

00_0570A

2000 Advertising Merit Award

BDDP / Boulogne

Air Liberté

Consumer Television / Consumer Television Over :30 Single

00_0571A

2000 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Over :30 Single

00_0572A

2000 Advertising Merit Award

Euro RSCG Wnek Gosper / London

Häagen Dazs

Consumer Television / Consumer Television Over :30 Single

00_0573A

2000 Advertising Merit Award

Fallon McElligott / New York

MTV Networks

Consumer Television / Consumer Television Over :30 Single

00_0574A

2000 Advertising Merit Award

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0575A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0576A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0577A

2000 Advertising Merit Award

Leo Burnett / Ontario

Kellogg Canada

Consumer Television / Consumer Television Over :30 Single

00_0578A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Whitbread

Consumer Television / Consumer Television Over :30 Single

00_0579A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Perdue Farms

Consumer Television / Consumer Television Over :30 Single

00_0580A

2000 Advertising Merit Award

Lowe & Partners / New York

The Coca-Cola Company / Sprite

Consumer Television / Consumer Television Over :30 Single

00_0581A

2000 Advertising Merit Award

Merkley Newman Harty / New York

Mercedes Benz USA

Consumer Television / Consumer Television Over :30 Single

00_0582A

2000 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Hirsh + Ille, Mannheim

Consumer Television / Consumer Television Over :30 Single

00_0583A

2000 Advertising Merit Award

Ogilvy One / New York

Ameritrade

Consumer Television / Consumer Television Over :30 Single

00_0584A

2000 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0585A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Cash Converters

Consumer Television / Consumer Television Over :30 Single

00_0586A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Toyota New Zealand

Consumer Television / Consumer Television Over :30 Single

00_0587A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0588A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0589A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0590A

2000 Advertising Merit Award

Almap/BBDO / São Paulo

Volkswagen

Consumer Television / Consumer Television :30 Single

00_0592A

2000 Advertising Merit Award

Arnold Communications / Boston

Volkswagen of America

Consumer Television / Consumer Television :30 Single

00_0593A

2000 Advertising Merit Award

BDDP / Boulogne

Air Liberté

Consumer Television / Consumer Television :30 Single

00_0594A

2000 Advertising Merit Award

Black Rocket / San Francisco

Discover Brokerage

Consumer Television / Consumer Television :30 Single

00_0595A

2000 Advertising Merit Award

Black Rocket / San Francisco

U.C. Berkeley Athletic Department

Consumer Television / Consumer Television :30 Single

00_0596A

2000 Advertising Merit Award

The Buntin Group / Nashville

Goody's

Consumer Television / Consumer Television :30 Single

00_0598A

2000 Advertising Merit Award

BVK McDonald / Milwaukee

Sun Country Airlines

Consumer Television / Consumer Television :30 Single

00_0599A

2000 Advertising Merit Award

Clemenger / BBDO Melbourne

RACV

Consumer Television / Consumer Television :30 Single

00_0600A

2000 Advertising Merit Award

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0601A

2000 Advertising Merit Award

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0602A

2000 Advertising Merit Award

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0603A

2000 Advertising Merit Award

Cliff Freeman & Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

00_0604A

2000 Advertising Merit Award

Cossette Communication-Marketing / Toronto

General Mills Canada

Consumer Television / Consumer Television :30 Single

00_0605A

2000 Advertising Merit Award

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0608A

2000 Advertising Merit Award

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0609A

2000 Advertising Merit Award

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0610A

2000 Advertising Merit Award

Fallon McElligott / New York

MTV Networks

Consumer Television / Consumer Television :30 Single

00_0611A

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

Nordstromshoes.com

Consumer Television / Consumer Television :30 Single

00_0612A

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