The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Wassup Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Stamps.com Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: CNET.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: 3DFX Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Fallon McElligott / New York Client: MTV Networks Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Colenso BBDO / Auckland Client: Monaco-G Shock Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Carlos Souto/TCC SA De Publicad / Buenos Aires Client: Liceo Cultural Britanico Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: dweck! / New York Client: UPN Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristar Casinos Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Arian Lowe & Travis / Chicago Client: Zenith Category: Consumer Television / Consumer Television :30 Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / New York Client: Conseco Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Holiday Inn Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: United Airlines Category: Consumer Television / Consumer Television :30 Campaign
Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television :30 Campaign
Agency: Katsin/Loeb / San Francisco Client: Cybercash Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Television / Consumer Television :30 Campaign
Agency: McCann-Erickson / New York Client: Motorola Category: Consumer Television / Consumer Television :30 Campaign
Agency: Rubin Postaer & Associates / Santa Monica Client: VH-1 Category: Consumer Television / Consumer Television :30 Campaign
Agency: DDB / North Sydney Client: Dairy Farmers/Dare Category: Consumer Television / Consumer Television :20 and Under: Single

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Advertising Gold Pencil

DDB/Chicago

Anheuser-Busch

Wassup

Consumer Television / Consumer Television Varying Lengths: Campaign

0096A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0096A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0097A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Stamps.com

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0098A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Campaign

00_0087A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Campaign

00_0088A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Campaign

00_0089A

2000 Advertising Bronze Pencil

Leagas Delaney / San Francisco

CNET.com

Consumer Television / Consumer Television :30 Campaign

00_0090A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0091A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0092A

2000 Advertising Bronze Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0093A

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0081A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0082A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0083A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0084A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

00_0085A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

00_0086A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0075A

2000 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0076A

2000 Advertising Bronze Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television Over :30 Single

00_0077A

2000 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0078A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

3DFX

Consumer Television / Consumer Television Over :30 Campaign

00_0591A

2000 Advertising Merit Award

Fallon McElligott / New York

MTV Networks

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0679A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0680A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0681A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0682A

2000 Advertising Merit Award

Colenso BBDO / Auckland

Monaco-G Shock

Consumer Television / Consumer Television :20 and Under: Campaign

00_0676A

2000 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Television / Consumer Television :20 and Under: Campaign

00_0677A

2000 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Television / Consumer Television :20 and Under: Campaign

00_0678A

2000 Advertising Merit Award

Carlos Souto/TCC SA De Publicad / Buenos Aires

Liceo Cultural Britanico

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0683A

2000 Advertising Merit Award

dweck! / New York

UPN

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0684A

2000 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Ameristar Casinos

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0685A

2000 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0686A

2000 Advertising Merit Award

Arian Lowe & Travis / Chicago

Zenith

Consumer Television / Consumer Television :30 Campaign

00_0654A

2000 Advertising Merit Award

Arnold Communications / Boston

Volkswagen of America

Consumer Television / Consumer Television :30 Campaign

00_0655A

2000 Advertising Merit Award

Fallon McElligott / New York

Conseco

Consumer Television / Consumer Television :30 Campaign

00_0656A

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

Holiday Inn

Consumer Television / Consumer Television :30 Campaign

00_0657A

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

United Airlines

Consumer Television / Consumer Television :30 Campaign

00_0658A

2000 Advertising Merit Award

Foote Cone & Belding / San Francisco

Amazon.com

Consumer Television / Consumer Television :30 Campaign

00_0659A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television :30 Campaign

00_0660A

2000 Advertising Merit Award

Katsin/Loeb / San Francisco

Cybercash

Consumer Television / Consumer Television :30 Campaign

00_0662A

2000 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Television / Consumer Television :30 Campaign

00_0664A

2000 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Television / Consumer Television :30 Campaign

00_0665A

2000 Advertising Merit Award

McCann-Erickson / New York

Motorola

Consumer Television / Consumer Television :30 Campaign

00_0667A

2000 Advertising Merit Award

Rubin Postaer & Associates / Santa Monica

VH-1

Consumer Television / Consumer Television :30 Campaign

00_0668A

2000 Advertising Merit Award

DDB / North Sydney

Dairy Farmers/Dare

Consumer Television / Consumer Television :20 and Under: Single

00_0669A

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