The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: CNET.com Category: Consumer Television / Consumer Television :30 Campaign
Wassup Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Stamps.com Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: BDDP / Boulogne Client: Air Liberté Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Single
Agency: Euro RSCG Wnek Gosper / London Client: Häagen Dazs Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / New York Client: MTV Networks Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / Ontario Client: Kellogg Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Whitbread Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Perdue Farms Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners / New York Client: The Coca-Cola Company / Sprite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Merkley Newman Harty / New York Client: Mercedes Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / Frankfurt Client: Hirsh + Ille, Mannheim Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy One / New York Client: Ameritrade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Cash Converters Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Toyota New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB / North Sydney Client: Dairy Farmers/Dare Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: DDB / North Sydney Client: Dairy Farmers/Dare Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: dweck! / New York Client: UPN Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Publicis Bloom / Dallas Client: TGI Friday's Category: Consumer Television / Consumer Television :20 and Under: Single

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0075A

2000 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0076A

2000 Advertising Bronze Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television Over :30 Single

00_0077A

2000 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0078A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0091A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0092A

2000 Advertising Bronze Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0093A

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0081A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0082A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0083A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Single

00_0084A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Single

00_0085A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

00_0086A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Campaign

00_0087A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Campaign

00_0088A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Campaign

00_0089A

2000 Advertising Bronze Pencil

Leagas Delaney / San Francisco

CNET.com

Consumer Television / Consumer Television :30 Campaign

00_0090A

2000 Advertising Gold Pencil

DDB/Chicago

Anheuser-Busch

Wassup

Consumer Television / Consumer Television Varying Lengths: Campaign

0096A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0096A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0097A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Stamps.com

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0098A

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Advertising Merit Award

Arnold Communications / Boston

Volkswagen of America

Consumer Television / Consumer Television Over :30 Single

00_0570A

2000 Advertising Merit Award

BDDP / Boulogne

Air Liberté

Consumer Television / Consumer Television Over :30 Single

00_0571A

2000 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Over :30 Single

00_0572A

2000 Advertising Merit Award

Euro RSCG Wnek Gosper / London

Häagen Dazs

Consumer Television / Consumer Television Over :30 Single

00_0573A

2000 Advertising Merit Award

Fallon McElligott / New York

MTV Networks

Consumer Television / Consumer Television Over :30 Single

00_0574A

2000 Advertising Merit Award

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0575A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0576A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0577A

2000 Advertising Merit Award

Leo Burnett / Ontario

Kellogg Canada

Consumer Television / Consumer Television Over :30 Single

00_0578A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Whitbread

Consumer Television / Consumer Television Over :30 Single

00_0579A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Perdue Farms

Consumer Television / Consumer Television Over :30 Single

00_0580A

2000 Advertising Merit Award

Lowe & Partners / New York

The Coca-Cola Company / Sprite

Consumer Television / Consumer Television Over :30 Single

00_0581A

2000 Advertising Merit Award

Merkley Newman Harty / New York

Mercedes Benz USA

Consumer Television / Consumer Television Over :30 Single

00_0582A

2000 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Hirsh + Ille, Mannheim

Consumer Television / Consumer Television Over :30 Single

00_0583A

2000 Advertising Merit Award

Ogilvy One / New York

Ameritrade

Consumer Television / Consumer Television Over :30 Single

00_0584A

2000 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0585A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Cash Converters

Consumer Television / Consumer Television Over :30 Single

00_0586A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Toyota New Zealand

Consumer Television / Consumer Television Over :30 Single

00_0587A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0588A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0589A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0590A

2000 Advertising Merit Award

DDB / North Sydney

Dairy Farmers/Dare

Consumer Television / Consumer Television :20 and Under: Single

00_0669A

2000 Advertising Merit Award

DDB / North Sydney

Dairy Farmers/Dare

Consumer Television / Consumer Television :20 and Under: Single

00_0670A

2000 Advertising Merit Award

dweck! / New York

UPN

Consumer Television / Consumer Television :20 and Under: Single

00_0671A

2000 Advertising Merit Award

Publicis Bloom / Dallas

TGI Friday's

Consumer Television / Consumer Television :20 and Under: Single

00_0672A

Follow Us