The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BDDP / Paris Client: Manix Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Cliff Freeman & Partners / New York Client: The Shooting Gallery Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Intel Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: New York Zoom / New York Client: New York Zoom Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: BBDO Interactive / Duesseldorf Client: BBDO Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Wassup Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Stamps.com Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Holzman Kaplan Worldwide / New York Client: Southampton Anti-Bias Task Force Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Scholz & Volkmer / Wiesbaden Client: USM U. Schaerer Söhne AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Leo Burnett / Singapore Client: Action for AIDS Singapore Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: DDB / Chicago Client: Anheuser-Busch/Bud Light Category: Consumer Radio / Consumer Radio: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: F/NAZCA S&S / São Paulo Client: Foundation S.O.S. Mata Atlantica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Fallon McElligott / New York Client: United States Tennis Association Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: FCB Worldwide / Southfield Client: Little Caesers Pizza Enterprise Category: Banners / Banner - Single
Agency: Freestyle Interactive / San Francisco Client: Sonic Net Category: Banners / Banner - Single
Agency: FCB Worldwide / Southfield Client: Comedy Central Category: Banners / Banner - Single
Agency: Agenciaclick / São Paulo Client: General Motors of Brazil Category: Banners / Banner - Single
Agency: Organic / New York Client: CDNOW Category: E-Commerce / E-Commerce - Other Digital Advertising
Agency: Crispin Porter and Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Cohn Godley Norwood / Boston Client: Simple Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: WORK / Richmond Client: Work Beer Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Fallon McElligott/Duffy Design / New York Client: MTV Category: Collateral Advertising / Collateral: Brochures
Agency: Buntin Group / Nashville Client: Tennessee Repertory Theatre Category: Collateral Advertising / Collateral: Brochures
Agency: Springer & Jacoby International / London Client: Daimler Chrysler Category: Collateral Advertising / Collateral: Brochures
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Sapient / San Francisco Client: Adobe Category: E-Commerce / E-Commerce - Web Sites
Agency: Sapient / San Francisco Client: United Airlines Category: E-Commerce / E-Commerce - Web Sites
Agency: Deepend London / London Client: Apple Computer Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: R/GA / New York Client: Discovery Communications Inc. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign

2000 Advertising Silver Pencil

BDDP / Paris

Manix

Non-Broadcast / Non-Broadcast Cinema: Single

00_0100A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

The Shooting Gallery

Non-Broadcast / Non-Broadcast Cinema: Single

00_0101A

2000 Interactive Gold Pencil

EURO RSCG DSW Partners / Salt Lake City

Intel

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0016N

2000 Interactive Silver Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0017N

2000 Interactive Bronze Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0018N

2000 Interactive Gold Pencil

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0049N

2000 Interactive Silver Pencil

New York Zoom / New York

New York Zoom

Self-Promotion / Self-Promotion - CD-ROM

00_0051N

2000 Interactive Bronze Pencil

BBDO Interactive / Duesseldorf

BBDO Interactive

Self-Promotion / Self-Promotion - CD-ROM

00_0052N

2000 Advertising Gold Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

00_0018A

2000 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

00_0019A

2000 Advertising Gold Pencil

DDB/Chicago

Anheuser-Busch

Wassup

Consumer Television / Consumer Television Varying Lengths: Campaign

0096A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0096A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0097A

2000 Advertising Bronze Pencil

Wieden + Kennedy / Portland

Stamps.com

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0098A

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0061A

2000 Advertising Silver Pencil

Holzman Kaplan Worldwide / New York

Southampton Anti-Bias Task Force

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0062A

2000 Advertising Bronze Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0063A

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

2000 Interactive Silver Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Promotional Advertising / Promotional Advertising - Web Sites

00_0011N

2000 Interactive Bronze Pencil

Scholz & Volkmer / Wiesbaden

USM U. Schaerer Söhne AG

Promotional Advertising / Promotional Advertising - Web Sites

00_0012N

2000 Interactive Gold Pencil

Leo Burnett / Singapore

Action for AIDS Singapore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

00_0059N

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch/Bud Light

Consumer Radio / Consumer Radio: Campaign

00_0072A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Campaign

00_0073A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

00_0074A

2000 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0059A

2000 Advertising Silver Pencil

F/NAZCA S&S / São Paulo

Foundation S.O.S. Mata Atlantica

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0060A

2000 Advertising Gold Pencil

Fallon McElligott / New York

United States Tennis Association

Newspaper / Newspaper Over 600 Lines: Single

00_0001A

2000 Advertising Silver Pencil

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper Over 600 Lines: Single

00_0002A

2000 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Newspaper / Newspaper Over 600 Lines: Single

00_0003A

2000 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group

Newspaper / Newspaper Over 600 Lines: Single

00_0004A

2000 Interactive Gold Pencil

FCB Worldwide / Southfield

Little Caesers Pizza Enterprise

Banners / Banner - Single

00_0001N

2000 Interactive Gold Pencil

Freestyle Interactive / San Francisco

Sonic Net

Banners / Banner - Single

00_0002N

2000 Interactive Silver Pencil

FCB Worldwide / Southfield

Comedy Central

Banners / Banner - Single

00_0003N

2000 Interactive Bronze Pencil

Agenciaclick / São Paulo

General Motors of Brazil

Banners / Banner - Single

00_0004N

2000 Interactive Silver Pencil

Organic / New York

CDNOW

E-Commerce / E-Commerce - Other Digital Advertising

00_0037N

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Fifth Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Single

00_0010A

2000 Advertising Bronze Pencil

Cohn Godley Norwood / Boston

Simple

Newspaper / Newspaper 600 Lines or Less: Single

00_0011A

2000 Advertising Bronze Pencil

WORK / Richmond

Work Beer

Newspaper / Newspaper 600 Lines or Less: Single

00_0012A

2000 Advertising Gold Pencil

Fallon McElligott/Duffy Design / New York

MTV

Collateral Advertising / Collateral: Brochures

00_0039A

2000 Advertising Silver Pencil

Buntin Group / Nashville

Tennessee Repertory Theatre

Collateral Advertising / Collateral: Brochures

00_0040A

2000 Advertising Bronze Pencil

Springer & Jacoby International / London

Daimler Chrysler

Collateral Advertising / Collateral: Brochures

00_0041A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0091A

2000 Advertising Silver Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0092A

2000 Advertising Bronze Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0093A

2000 Interactive Gold Pencil

Sapient / San Francisco

Adobe

E-Commerce / E-Commerce - Web Sites

00_0035N

2000 Interactive Silver Pencil

Sapient / San Francisco

United Airlines

E-Commerce / E-Commerce - Web Sites

00_0036N

2000 Interactive Silver Pencil

Deepend London / London

Apple Computer

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0025N

2000 Interactive Silver Pencil

R/GA / New York

Discovery Communications Inc.

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0026N

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

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