The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather Direct / Singapore Client: Raffles Hotel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: Alberta Distillers Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Trade / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Cyberoom Category: Trade / Trade Color Full Page or Spread: Single
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner
Agency: OgilvyInteractive / New York Client: IBM Category: Beyond the Banner
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Sapient / San Francisco Client: Adobe Category: E-Commerce / E-Commerce - Web Sites
Agency: Sapient / San Francisco Client: United Airlines Category: E-Commerce / E-Commerce - Web Sites
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler AG, Stuttgart Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Elephant Seven / Hamburg Client: Quba Werbeagentur, Thomas Querfurth Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Biggs/Gilmore / Kalamazoo Client: Michigan Fresh Vegetable Council Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robaire and Hogshead / Venice Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Organic / New York Client: CDNOW Category: E-Commerce / E-Commerce - Other Digital Advertising
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Campaign
Agency: Leagas Delaney / San Francisco Client: CNET.com Category: Consumer Television / Consumer Television :30 Campaign
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign
Agency: Martin Interactive / Richmond Client: Drug Free America Category: Banners / Banner - Campaign
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political: Single
Agency: Ad Planet Kinetic Interactive / Singapore Client: Concave Scream Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Viaduct Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Ad Planet Kinetic Interactive / Singapore Client: Pestbusters Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Express Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Icon Nicholson / New York Client: Icon Nicholson Category: Self-Promotion / Self-Promotion - Other Digital Advertising

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0015A

2000 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0016A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0017A

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0005A

2000 Advertising Silver Pencil

Ogilvy & Mather Direct / Singapore

Raffles Hotel

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0006A

2000 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Alberta Distillers

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0007A

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade Color Full Page or Spread: Single

00_0032A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

00_0033A

2000 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen of America

Trade / Trade Color Full Page or Spread: Single

00_0034A

2000 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Cyberoom

Trade / Trade Color Full Page or Spread: Single

00_0035A

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Beyond the Banner

00_0009N

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Interactive Gold Pencil

Sapient / San Francisco

Adobe

E-Commerce / E-Commerce - Web Sites

00_0035N

2000 Interactive Silver Pencil

Sapient / San Francisco

United Airlines

E-Commerce / E-Commerce - Web Sites

00_0036N

2000 Advertising Gold Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

00_0068A

2000 Interactive Gold Pencil

Elephant Seven / Hamburg

DaimlerChrysler AG, Stuttgart

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0030N

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Quba Werbeagentur, Thomas Querfurth

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0031N

2000 Interactive Bronze Pencil

Biggs/Gilmore / Kalamazoo

Michigan Fresh Vegetable Council

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0032N

2000 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0013A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0014A

2000 Advertising Silver Pencil

Robaire and Hogshead / Venice

Robaire and Hogshead

Collateral Advertising / Collateral: Self-Promotion

00_0050A

2000 Advertising Bronze Pencil

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Collateral Advertising / Collateral: Self-Promotion

00_0051A

2000 Advertising Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

00_0052A

2000 Interactive Silver Pencil

Organic / New York

CDNOW

E-Commerce / E-Commerce - Other Digital Advertising

00_0037N

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :30 Campaign

00_0087A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Campaign

00_0088A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Campaign

00_0089A

2000 Advertising Bronze Pencil

Leagas Delaney / San Francisco

CNET.com

Consumer Television / Consumer Television :30 Campaign

00_0090A

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

2000 Interactive Bronze Pencil

Martin Interactive / Richmond

Drug Free America

Banners / Banner - Campaign

00_0007N

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0056A

2000 Advertising Silver Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0057A

2000 Advertising Bronze Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political: Single

00_0058A

2000 Interactive Gold Pencil

Ad Planet Kinetic Interactive / Singapore

Concave Scream

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0019N

2000 Interactive Gold Pencil

Deepend London / London

Viaduct

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0020N

2000 Interactive Silver Pencil

Resource / Columbus

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0021N

2000 Interactive Silver Pencil

Sapient / San Francisco

Adobe

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0022N

2000 Interactive Bronze Pencil

Ad Planet Kinetic Interactive / Singapore

Pestbusters

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0023N

2000 Interactive Bronze Pencil

Resource / Columbus

Express

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0024N

2000 Advertising Gold Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0065A

2000 Advertising Silver Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0066A

2000 Advertising Bronze Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0067A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Single

00_0069A

2000 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0070A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

00_0071A

2000 Interactive Gold Pencil

R/GA / New York

R/GA

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0053N

2000 Interactive Silver Pencil

Icon Nicholson / New York

Icon Nicholson

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0054N

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