The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Organic / New York Client: CDNOW Category: E-Commerce / E-Commerce - Other Digital Advertising
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: OVEN Digital / New York Client: Hookt Category: Broadband Web Sites
Agency: OVEN Digital / New York Client: Digital Club Network "DCN" Category: Broadband Web Sites
Agency: AGENCY.COM / London Client: British Airways Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Nike Category: Broadband Web Sites
Agency: Altrec.com / Bellevue Client: Altrec.com Category: Broadband Web Sites
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch/Bud Light Category: Consumer Radio / Consumer Radio: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Campaign
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Agency: Colenso Communications / Aukland Client: TV3 Category: Outdoor / Guerilla Advertising
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: New York Zoom / New York Client: New York Zoom Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: BBDO Interactive / Duesseldorf Client: BBDO Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Genex / Los Angeles Client: Herman Miller Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: RAW Interactive / New York Client: American Express, commissioned by Strategic Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: tinderbox interactive / Capeto Client: The Association of Marketers Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Scholz & Volkmer / Wiesbaden Client: USM U. Schaerer Söhne AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: OVEN Digital / New York Client: Shubert Archive Category: Non-Profit Organizations
Agency: Bates Interactive / London Client: Warchild Category: Non-Profit Organizations
Agency: Icon Nicholson / New York Client: The Metropolitan Museum of Art Category: Non-Profit Organizations
Agency: BBDO / Denmark Client: Adidas Category: Outdoor / Outdoor: Single
Agency: Young & Rubicam / New York Client: Calvin's Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / Playa del Ray Client: ABC Category: Outdoor / Outdoor: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: OnHealth.com Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Smith & Jones / West Sand Lake Client: Vassar Brothers Hospital Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Fallon McElligott / New York Client: United States Tennis Association Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Multimedia Campaign
Agency: Fallon McElligott / Minneapolis Client: Nordstromshoes.com Category: Multimedia Campaign
Agency: Cliff Freeman & Partners / New York Client: FOX Sports Category: Multimedia Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner

2000 Interactive Silver Pencil

Organic / New York

CDNOW

E-Commerce / E-Commerce - Other Digital Advertising

00_0037N

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

2000 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Campaign

00_0080A

2000 Interactive Gold Pencil

OVEN Digital / New York

Hookt

Broadband Web Sites

00_0042N

2000 Interactive Gold Pencil

OVEN Digital / New York

Digital Club Network "DCN"

Broadband Web Sites

00_0043N

2000 Interactive Silver Pencil

AGENCY.COM / London

British Airways

Broadband Web Sites

00_0044N

2000 Interactive Silver Pencil

Red Sky Interactive / San Francisco

Nike

Broadband Web Sites

00_0045N

2000 Interactive Bronze Pencil

Altrec.com / Bellevue

Altrec.com

Broadband Web Sites

00_0046N

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0023A

2000 Advertising Silver Pencil

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0024A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0025A

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch/Bud Light

Consumer Radio / Consumer Radio: Campaign

00_0072A

2000 Advertising Silver Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Campaign

00_0073A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

00_0074A

2000 Advertising Silver Pencil

Colenso Communications / Aukland

TV3

Outdoor / Guerilla Advertising

00_0031A

2000 Interactive Gold Pencil

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0049N

2000 Interactive Silver Pencil

New York Zoom / New York

New York Zoom

Self-Promotion / Self-Promotion - CD-ROM

00_0051N

2000 Interactive Bronze Pencil

BBDO Interactive / Duesseldorf

BBDO Interactive

Self-Promotion / Self-Promotion - CD-ROM

00_0052N

2000 Interactive Gold Pencil

Genex / Los Angeles

Herman Miller

Promotional Advertising / Promotional Advertising - CD-ROM

00_0013N

2000 Interactive Silver Pencil

RAW Interactive / New York

American Express, commissioned by Strategic

Promotional Advertising / Promotional Advertising - CD-ROM

00_0014N

2000 Interactive Bronze Pencil

tinderbox interactive / Capeto

The Association of Marketers

Promotional Advertising / Promotional Advertising - CD-ROM

00_0015N

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

2000 Interactive Silver Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Promotional Advertising / Promotional Advertising - Web Sites

00_0011N

2000 Interactive Bronze Pencil

Scholz & Volkmer / Wiesbaden

USM U. Schaerer Söhne AG

Promotional Advertising / Promotional Advertising - Web Sites

00_0012N

2000 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0013A

2000 Advertising Bronze Pencil

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0014A

2000 Interactive Gold Pencil

OVEN Digital / New York

Shubert Archive

Non-Profit Organizations

00_0055N

2000 Interactive Silver Pencil

Bates Interactive / London

Warchild

Non-Profit Organizations

00_0056N

2000 Interactive Bronze Pencil

Icon Nicholson / New York

The Metropolitan Museum of Art

Non-Profit Organizations

00_0057N

2000 Advertising Gold Pencil

BBDO / Denmark

Adidas

Outdoor / Outdoor: Single

00_0026A

2000 Advertising Silver Pencil

Young & Rubicam / New York

Calvin's

Outdoor / Outdoor: Single

00_0027A

2000 Advertising Bronze Pencil

TBWA/Chiat/Day / Playa del Ray

ABC

Outdoor / Outdoor: Single

00_0028A

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0015A

2000 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0016A

2000 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0017A

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

2000 Advertising Silver Pencil

TBWA/Chiat/Day / San Francisco

OnHealth.com

Consumer Television / Consumer Television :20 and Under: Campaign

00_0095A

2000 Interactive Silver Pencil

Smith & Jones / West Sand Lake

Vassar Brothers Hospital

Non-Profit Organizations / Non-Profit - CD-ROM

00_0058N

2000 Advertising Gold Pencil

Fallon McElligott / New York

United States Tennis Association

Newspaper / Newspaper Over 600 Lines: Single

00_0001A

2000 Advertising Silver Pencil

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper Over 600 Lines: Single

00_0002A

2000 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Land Rover

Newspaper / Newspaper Over 600 Lines: Single

00_0003A

2000 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group

Newspaper / Newspaper Over 600 Lines: Single

00_0004A

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Multimedia Campaign

00_0103A

2000 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nordstromshoes.com

Multimedia Campaign

00_0104A

2000 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

FOX Sports

Multimedia Campaign

00_0105A

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0075A

2000 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0076A

2000 Advertising Bronze Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television Over :30 Single

00_0077A

2000 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0078A

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

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