The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Heroes / Mr. Chinese Food Delivery
Agency: DDB / Chicago
Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop
Agency: dweck! / New York
Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Nike Paralympics - Wheelchair Parking Bay
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Nike Paralympics - "Wheelchair Parking Bay"
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Factory
Agency: F/Nazca Publicidade Ltda. / São Paulo
Client: Skol Beer Category: International Foreign Language Commercial / Foreign Language Television
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
FASHION ONE, FASHION TWO, FASHION THREE
Agency: Grey Worldwide / London
Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
good air, architecture, nintendo, syphilis
Agency: Ogilvy & Mather Argentina / Cap. Fed.
Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein and Partners / San Francisco
Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Jumper
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stairs
Agency: J. Walter Thompson de Mexico / Granada
Client: Nike Mexico Category: Outdoor / Outdoor: Single
Invisible Man Catalog
Agency: USA Networks / New York
Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein and Partners / San Francisco
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Bleak
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Fashion Two
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
MacSomething
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
andrewlok.com
Agency: onemanbrand.com / Singapore
Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion