The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Lowe Lintas & Partners / New York Client: Heineken Category: Non-Broadcast / Non-Broadcast Out-of-Home: Single
Agency: Pagano Schenck and Kay / Boston Client: Performer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Saatchi & Saatchi / London Client: Johnson & Johnson Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: DM9 DDB / São Paulo Client: MASP-São Paulo Art Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: ARNOLD Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Bartle Bogle Hegarty / London Client: Andrew Nebel/Barnardo's Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Borders Perrin Norrander / Portland Client: Williamette Week/BPN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Colle + McVoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: CONTRAPUNTO / Madrid Client: Amnistia International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Dentsu Young & Rubicam / Singapore Client: Samaritans of Singapore Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Fundacao SOS Mata Atlântica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GMO Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GMO Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Huey/Paprocki / Atlanta Client: Atlanta History Center Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: J. Walter Thompson Italia / Milan Client: Lega Per La Lotta Contro I Tumori Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: McCann-Erickson / Madrid Client: Cruz Roja (Spanish Red Cross) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: TBWA / London Client: The Science Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Young & Rubicam / New York Client: United Negro College Fund Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Cramer-Krasselt / Chicago Client: Sauder Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: International Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ground Zero / Los Angeles Client: Advertising Club of Los Angeles Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Myrtle / London Client: AAR Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Afrodita TV Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Discovery Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: ARNOLD Worldwide / Boston Client: Tibor Nemeth Photography Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: WCRS / London Client: BMW Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam Brasil / São Paulo Client: About Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: The Martin Agency / Richmond Client: TV Land Category: Multimedia Campaign
Agency: DDB / Seattle Client: Alliance to Save Energy Category: Public Service/Political / Public Service/Political Television: Single
Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Television: Single
Agency: Ogilvy & Mather / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Mullen / Wenham Client: L. L. Bean Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Campaign
Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Agency: GSD&M / Austin Client: US Weekly Category: Consumer Radio / Consumer Radio: Campaign
Agency: Kowloon Wholesale Seafood Co. / Santa Monica Client: Jack in the Box Category: Consumer Radio / Consumer Radio: Campaign
Agency: TAXI / Toronto Client: Chapters Category: Consumer Radio / Consumer Radio: Campaign

2001 Advertising Merit Award

Lowe Lintas & Partners / New York

Heineken

Non-Broadcast / Non-Broadcast Out-of-Home: Single

010576A

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

Performer

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010154A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Johnson & Johnson

Consumer Television / Consumer Television :20 and Under: Campaign

010565A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

010566A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :20 and Under: Campaign

010567A

2001 Advertising Merit Award

DM9 DDB / São Paulo

MASP-São Paulo Art Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010389A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010404A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010405A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Andrew Nebel/Barnardo's

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010406A

2001 Advertising Merit Award

Borders Perrin Norrander / Portland

Williamette Week/BPN

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010407A

2001 Advertising Merit Award

Colle + McVoy / Minneapolis

Minneapolis League of Women Voters

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010408A

2001 Advertising Merit Award

CONTRAPUNTO / Madrid

Amnistia International

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010409A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Samaritans of Singapore

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010410A

2001 Advertising Merit Award

DeVito/Verdi / New York

ACLU

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010411A

2001 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Fundacao SOS Mata Atlântica

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010412A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

National D-Day Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010413A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

National D-Day Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010414A

2001 Advertising Merit Award

Huey/Paprocki / Atlanta

Atlanta History Center

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010415A

2001 Advertising Merit Award

J. Walter Thompson Italia / Milan

Lega Per La Lotta Contro I Tumori

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010416A

2001 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010417A

2001 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010418A

2001 Advertising Merit Award

McCann-Erickson / Madrid

Cruz Roja (Spanish Red Cross)

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010419A

2001 Advertising Merit Award

TBWA / London

The Science Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010420A

2001 Advertising Merit Award

Young & Rubicam / New York

United Negro College Fund

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010421A

2001 Advertising Merit Award

Cramer-Krasselt / Chicago

Sauder

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010319A

2001 Advertising Merit Award

Fallon / Minneapolis

International

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010320A

2001 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010321A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Advertising Club of Los Angeles

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010322A

2001 Advertising Merit Award

Myrtle / London

AAR

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010323A

2001 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Afrodita TV

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010324A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Discovery Asia

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010325A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Tibor Nemeth Photography

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010327A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010328A

2001 Advertising Merit Award

WCRS / London

BMW

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010329A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010330A

2001 Advertising Merit Award

Young & Rubicam Brasil / São Paulo

About Magazine

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010331A

2001 Advertising Merit Award

The Martin Agency / Richmond

TV Land

Multimedia Campaign

010581A

2001 Advertising Merit Award

DDB / Seattle

Alliance to Save Energy

Public Service/Political / Public Service/Political Television: Single

010447A

2001 Advertising Merit Award

GSD&M / Austin

Peace Council

Public Service/Political / Public Service/Political Television: Single

010448A

2001 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Television: Single

010449A

2001 Advertising Merit Award

Ogilvy & Mather / Frankfurt

SWR Television Station

Public Service/Political / Public Service/Political Television: Single

010450A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010249A

2001 Advertising Merit Award

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010250A

2001 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010251A

2001 Advertising Merit Award

Mullen / Wenham

L. L. Bean

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010252A

2001 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Consumer Radio / Consumer Radio: Campaign

010472A

2001 Advertising Merit Award

Black Rocket / San Francisco

OurHouse.com

Consumer Radio / Consumer Radio: Campaign

010473A

2001 Advertising Merit Award

GSD&M / Austin

US Weekly

Consumer Radio / Consumer Radio: Campaign

010474A

2001 Advertising Merit Award

Kowloon Wholesale Seafood Co. / Santa Monica

Jack in the Box

Consumer Radio / Consumer Radio: Campaign

010475A

2001 Advertising Merit Award

TAXI / Toronto

Chapters

Consumer Radio / Consumer Radio: Campaign

010476A

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