The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: ARNOLD Worldwide / Boston Client: Acushnet/FootJoy/Titleist/Pinacle/Cobra Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Beast / Hong Kong Client: Glenpak Foods Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BPM DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Belvedere Vodka Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Cliff Freeman and Partners / New York Client: Quixi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: GT Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Euro Wnek Gosper / London Client: Peugeot UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon / Minneapolis Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grant Scott & Hurley / San Francisco Client: Bell Helmets Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grey / Copenhagen Client: Bianco Shoes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: FreeAgent.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Salomon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Lintas / London Client: Olympus Optical Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: The Timberland Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mother Ltd. / London Client: Harvey Nichols Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mullen / Wenham Client: Boeri Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Hong Kong Client: Crown Motors-Lexus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Madrid Client: Sony España, SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Salles D'Arcy Publicidade / São Paulo Client: Brazilian Post Service Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Ground Zero / Los Angeles Client: Hunger Free America Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: DM9 DDB / São Paulo Client: MASP-São Paulo Art Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: ARNOLD Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Bartle Bogle Hegarty / London Client: Andrew Nebel/Barnardo's Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Borders Perrin Norrander / Portland Client: Williamette Week/BPN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Colle + McVoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: CONTRAPUNTO / Madrid Client: Amnistia International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Dentsu Young & Rubicam / Singapore Client: Samaritans of Singapore Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Fundacao SOS Mata Atlântica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GMO Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GMO Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Huey/Paprocki / Atlanta Client: Atlanta History Center Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: J. Walter Thompson Italia / Milan Client: Lega Per La Lotta Contro I Tumori Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: McCann-Erickson / Madrid Client: Cruz Roja (Spanish Red Cross) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: TBWA / London Client: The Science Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Acushnet/FootJoy/Titleist/Pinacle/Cobra

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010218A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010219A

2001 Advertising Merit Award

Beast / Hong Kong

Glenpak Foods

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010220A

2001 Advertising Merit Award

BPM DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010221A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Belvedere Vodka

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010222A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Quixi

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010223A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010224A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

GT Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010225A

2001 Advertising Merit Award

Euro Wnek Gosper / London

Peugeot UK

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010226A

2001 Advertising Merit Award

Fallon / Minneapolis

BMW

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010227A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010228A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010229A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010230A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010231A

2001 Advertising Merit Award

Grant Scott & Hurley / San Francisco

Bell Helmets

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010232A

2001 Advertising Merit Award

Grey / Copenhagen

Bianco Shoes

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010233A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

FreeAgent.com

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010234A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010235A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010236A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Salomon

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010237A

2001 Advertising Merit Award

Lowe Lintas / London

Olympus Optical Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010238A

2001 Advertising Merit Award

The Martin Agency / Richmond

The Timberland Company

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010239A

2001 Advertising Merit Award

Mother Ltd. / London

Harvey Nichols

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010240A

2001 Advertising Merit Award

Mullen / Wenham

Boeri

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010241A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010242A

2001 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Crown Motors-Lexus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010243A

2001 Advertising Merit Award

Saatchi & Saatchi / Madrid

Sony España, SA

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010244A

2001 Advertising Merit Award

Salles D'Arcy Publicidade / São Paulo

Brazilian Post Service

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010245A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010246A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010248A

2001 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Florida Department of Health

Public Service/Political / Public Service/Political Television: Campaign

010451A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Hunger Free America

Public Service/Political / Public Service/Political Television: Campaign

010452A

2001 Advertising Merit Award

DM9 DDB / São Paulo

MASP-São Paulo Art Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010389A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010404A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010405A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Andrew Nebel/Barnardo's

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010406A

2001 Advertising Merit Award

Borders Perrin Norrander / Portland

Williamette Week/BPN

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010407A

2001 Advertising Merit Award

Colle + McVoy / Minneapolis

Minneapolis League of Women Voters

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010408A

2001 Advertising Merit Award

CONTRAPUNTO / Madrid

Amnistia International

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010409A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Samaritans of Singapore

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010410A

2001 Advertising Merit Award

DeVito/Verdi / New York

ACLU

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010411A

2001 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Fundacao SOS Mata Atlântica

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010412A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

National D-Day Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010413A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

National D-Day Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010414A

2001 Advertising Merit Award

Huey/Paprocki / Atlanta

Atlanta History Center

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010415A

2001 Advertising Merit Award

J. Walter Thompson Italia / Milan

Lega Per La Lotta Contro I Tumori

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010416A

2001 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010417A

2001 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010418A

2001 Advertising Merit Award

McCann-Erickson / Madrid

Cruz Roja (Spanish Red Cross)

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010419A

2001 Advertising Merit Award

TBWA / London

The Science Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010420A

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