The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
CD Walkman Agency: TBWA Hunt Lascaris / Gauteng Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Football Agency: Saatchi & Saatchi / London Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000 Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Lomu, ALto, Beckham Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Saatchi & Saatchi / London Client: Johnson & Johnson Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Leagas Delaney / London Client: Barelays Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: McCann-Erickson / Hamburg Client: Hamburger Abendblatt-Daily Hamburgian Newspaper Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss/Robert Hanson Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss/Robert Hanson Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Finish Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon / New York Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*TRADE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Netflix.com Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Cummunications Pacific Bell Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Leo Burnett / London Client: Heinz Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Lowe Lintas / London Client: Birds Eye Walls Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Lowe Lintas / London Client: Weetabix Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Mother Ltd. / London Client: Premier Brands Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Mother Ltd. / London Client: Premier Brands Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Mullen / Wenham Client: Cozone.com Category: Consumer Television / Consumer Television :30/:25 Single

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Advertising Silver Pencil

TBWA Hunt Lascaris / Gauteng

Hi Fi Corporation

CD Walkman

Consumer Television / Consumer Television Under $50,000 Budget

010093A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Advertising Gold Pencil

Saatchi & Saatchi / London

monster.com

Football

Consumer Television / Consumer Television Over :30 Single

010078A

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Advertising Gold Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Paralympics 2000

Consumer Television / Consumer Television Over :30 Single

010099A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

2001 Advertising Silver Pencil

180 / Amsterdam

Adidas International BV

Lomu, ALto, Beckham

Consumer Television / Consumer Television Varying Lengths: Campaign

010091A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Johnson & Johnson

Consumer Television / Consumer Television :20 and Under: Campaign

010565A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

010566A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :20 and Under: Campaign

010567A

2001 Advertising Merit Award

Leagas Delaney / London

Barelays

Consumer Television / Consumer Television Over :30 Campaign

010498A

2001 Advertising Merit Award

McCann-Erickson / Hamburg

Hamburger Abendblatt-Daily Hamburgian Newspaper

Consumer Television / Consumer Television Over :30 Campaign

010499A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss/Robert Hanson

Consumer Television / Consumer Television :30/:25 Single

010500A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss/Robert Hanson

Consumer Television / Consumer Television :30/:25 Single

010501A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Finish Line

Consumer Television / Consumer Television :30/:25 Single

010502A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010506A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010507A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010508A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010509A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010510A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010511A

2001 Advertising Merit Award

Fallon / New York

Conseco

Consumer Television / Consumer Television :30/:25 Single

010512A

2001 Advertising Merit Award

Fallon / Minneapolis

Public Broadcasting System

Consumer Television / Consumer Television :30/:25 Single

010513A

2001 Advertising Merit Award

Foote Cone & Belding / San Francisco

Amazon.com

Consumer Television / Consumer Television :30/:25 Single

010514A

2001 Advertising Merit Award

Foote Cone & Belding / San Francisco

Amazon.com

Consumer Television / Consumer Television :30/:25 Single

010515A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30/:25 Single

010516A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television :30/:25 Single

010517A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*TRADE

Consumer Television / Consumer Television :30/:25 Single

010518A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Netflix.com

Consumer Television / Consumer Television :30/:25 Single

010519A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Cummunications Pacific Bell

Consumer Television / Consumer Television :30/:25 Single

010520A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Television / Consumer Television :30/:25 Single

010521A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Television / Consumer Television :30/:25 Single

010522A

2001 Advertising Merit Award

Leo Burnett / London

Heinz

Consumer Television / Consumer Television :30/:25 Single

010523A

2001 Advertising Merit Award

Lowe Lintas / London

Birds Eye Walls

Consumer Television / Consumer Television :30/:25 Single

010524A

2001 Advertising Merit Award

Lowe Lintas / London

Weetabix

Consumer Television / Consumer Television :30/:25 Single

010525A

2001 Advertising Merit Award

Mother Ltd. / London

Premier Brands

Consumer Television / Consumer Television :30/:25 Single

010526A

2001 Advertising Merit Award

Mother Ltd. / London

Premier Brands

Consumer Television / Consumer Television :30/:25 Single

010527A

2001 Advertising Merit Award

Mullen / Wenham

Cozone.com

Consumer Television / Consumer Television :30/:25 Single

010528A

Follow Us