The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Monday Agency: Fallon London / London Client: UK Time, Timex Category: Outdoor / Outdoor: Single
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
wall Agency: Mother Advertising / London Client: Britart.com Category: Outdoor / Outdoor: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Radio K Category: Outdoor / Guerilla Advertising
Agency: Contract Advertising / Mumbai Client: Parke-Davis Category: Outdoor / Guerilla Advertising
Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising
Agency: J. Walter Thompson / Detroit Client: White Castle Restaurants Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Leo Burnett / London Client: Heinz Salas Crème Category: Outdoor / Guerilla Advertising
Agency: Lowe Lintas / Bangkok Client: SSL Healthcare Category: Outdoor / Guerilla Advertising
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Ford of Britain Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: BP/Sanccob Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: Capetalk Category: Outdoor / Guerilla Advertising
Agency: Palmer Jarvis DDB Downtown / Toronto Client: Labatt Breweries of Canada Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / Cape Town Client: Allen Beacham Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Singapore Client: Asia Pacific Breweries Category: Outdoor / Outdoor: Single
Agency: BPM DDB / London Client: Pharmacia + Upjohn Category: Outdoor / Outdoor: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Outdoor / Outdoor: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Outdoor / Outdoor: Single
Agency: Bates / Hong Kong Client: Pharmacia + Upjohn/Ragaine Category: Outdoor / Outdoor: Single
Agency: Cole and Weber/Red Cell / Portland Client: Nike Retail Category: Outdoor / Outdoor: Single
Agency: Cole and Weber/Red Cell / Portland Client: Nike Retail Category: Outdoor / Outdoor: Single
Agency: Colenso BBDO / Auckland Client: Monaco Category: Outdoor / Outdoor: Single
Agency: Colenso BBDO / Auckland Client: Monaco Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Single
Agency: Grey / Copenhagen Client: Kansas Workwear Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: John West Category: Outdoor / Outdoor: Single
Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / New York Client: The Absolut Company Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Agency: Dentsu / Tokyo Client: Japan Lighting Design Category: Outdoor / Outdoor: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Outdoor / Outdoor: Campaign
Agency: Octagon / Singapore Client: Lotto News Plus Category: Outdoor / Outdoor: Campaign
Agency: Saatchi & Saatchi / Auckland Client: Auckland Regional Council Category: Outdoor / Outdoor: Campaign
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Campaign

2001 Advertising Gold Pencil

Fallon London / London

UK Time, Timex

Monday

Outdoor / Outdoor: Single

010028A

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Silver Pencil

Mother Advertising / London

Britart.com

wall

Outdoor / Outdoor: Campaign

010031A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Radio K

Outdoor / Guerilla Advertising

010281A

2001 Advertising Merit Award

Contract Advertising / Mumbai

Parke-Davis

Outdoor / Guerilla Advertising

010282A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Outdoor / Guerilla Advertising

010283A

2001 Advertising Merit Award

J. Walter Thompson / Detroit

White Castle Restaurants

Outdoor / Guerilla Advertising

010284A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010285A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010286A

2001 Advertising Merit Award

Leo Burnett / London

Heinz Salas Crème

Outdoor / Guerilla Advertising

010287A

2001 Advertising Merit Award

Lowe Lintas / Bangkok

SSL Healthcare

Outdoor / Guerilla Advertising

010288A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Outdoor / Guerilla Advertising

010289A

2001 Advertising Merit Award

Ogilvy / London

Ford of Britain

Outdoor / Guerilla Advertising

010290A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010291A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010292A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

BP/Sanccob

Outdoor / Guerilla Advertising

010293A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

Capetalk

Outdoor / Guerilla Advertising

010294A

2001 Advertising Merit Award

Palmer Jarvis DDB Downtown / Toronto

Labatt Breweries of Canada

Outdoor / Guerilla Advertising

010295A

2001 Advertising Merit Award

Saatchi & Saatchi / Cape Town

Allen Beacham

Outdoor / Guerilla Advertising

010296A

2001 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Outdoor / Guerilla Advertising

010297A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Asia Pacific Breweries

Outdoor / Outdoor: Single

010116A

2001 Advertising Merit Award

BPM DDB / London

Pharmacia + Upjohn

Outdoor / Outdoor: Single

010167A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Outdoor / Outdoor: Single

010257A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Outdoor / Outdoor: Single

010258A

2001 Advertising Merit Award

Bates / Hong Kong

Pharmacia + Upjohn/Ragaine

Outdoor / Outdoor: Single

010259A

2001 Advertising Merit Award

Cole and Weber/Red Cell / Portland

Nike Retail

Outdoor / Outdoor: Single

010261A

2001 Advertising Merit Award

Cole and Weber/Red Cell / Portland

Nike Retail

Outdoor / Outdoor: Single

010262A

2001 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Outdoor / Outdoor: Single

010263A

2001 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Outdoor / Outdoor: Single

010264A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Single

010265A

2001 Advertising Merit Award

Grey / Copenhagen

Kansas Workwear

Outdoor / Outdoor: Single

010266A

2001 Advertising Merit Award

Leo Burnett / London

John West

Outdoor / Outdoor: Single

010267A

2001 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Outdoor / Outdoor: Single

010269A

2001 Advertising Merit Award

TBWA/Chiat/Day / New York

The Absolut Company

Outdoor / Outdoor: Single

010270A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Single

010271A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Single

010272A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Campaign

010273A

2001 Advertising Merit Award

Dentsu / Tokyo

Japan Lighting Design

Outdoor / Outdoor: Campaign

010274A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Campaign

010275A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Outdoor / Outdoor: Campaign

010276A

2001 Advertising Merit Award

Octagon / Singapore

Lotto News Plus

Outdoor / Outdoor: Campaign

010277A

2001 Advertising Merit Award

Saatchi & Saatchi / Auckland

Auckland Regional Council

Outdoor / Outdoor: Campaign

010279A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Campaign

010280A

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